Is tobios watercolor set profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 11 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +35.9%. Flapen's verdict: Launch it (57/100).

How competitive is the tobios watercolor set niche?

10 brands and 16 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in tobios watercolor set?

Top complaints mined from reviews: Paint Quality, Size-Overall, Advertised Vs Actual Product. The return rate is 1.4%.

When does demand for tobios watercolor set peak?

Demand peaks in Jun–Nov–Dec; the busiest month runs 10.0× the quietest.

What does it cost to enter the tobios watercolor set niche?

Listings span $12.97–$36.23; the average listing price is $20.99 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.

tobios watercolor set

Launch it

A $1.3M/yr market growing +35.9% this quarter with returns at 1.4% — clears our launch bar.

Avg price

Great$20.99

avg listing price — sweet spot $15–$100

Price range

Great$12.97–$36.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Market size

Great$1.3M

$1.3M/yr · 1.7M searches

Review moat

Good714.18

avg incumbent reviews — the moat a new listing must climb

Growth

Good+35.9%

90-day search growth — must beat 0% to launch

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, tobios watercolor set is a $1.3M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Launch it — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

tobios watercolor set market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: $1.3M–$1.7M; units × avg price
Conversion rate: 3.5%
Avg BSR: #219
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 17.6%
Avg brand age: 26 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

14%

Tobios60%
Pagather7%
Verdique6%
Funto5%
AYZAR5%
XIRTAIOV4%
Open — no brand owns it (4 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — +35.9% search growth over the last 90 days.

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 10.0×

Open Trend

Top tobios watercolor set search terms

tobios watercolor kit565K/yr +59.3%3.4% conv.
mini watercolor travel set257K/yr +21.9%1.7% conv.
tobios mini watercolor set204K/yr +18.1%3.1% conv.
mini watercolor set66K/yr +78.7%1.3% conv.
travel watercolor kit57K/yr +12.7%1.1% conv.
mini watercolor kit33K/yr +257.8%1.2% conv.
pocket watercolor set60K/yr +109.0%1.3% conv.
portable watercolor kit47K/yr +30.1%1.2% conv.
mini watercolor paint set106K/yr -43.4%0.8% conv.
mini water color paint set25K/yr +68.5%1.3% conv.

All search terms

Top tobios watercolor set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tobios Watercolor Paint Set Mini Travel Watercolor Kit with 12 Colors Refillable Water Brush Wooden Palette & Sketchbook Portable Painting Set for Beginners Journaling & Gifts

Tobios$33.474.4★385 rev

Tobios Watercolor Workbook for Beginners Sketch Book with Premium Watercolor Paper Small Notebook Style Practice Pad Guided Art Lessons & Relaxing Coloring Book

Tobios$12.974.1★40 rev

Pagather 24 Colors Mini Watercolor Travel Set Portable Watercolor Kit with Water Brush Pocket Size Painting Set for Beginners Hobbyists & Artists

Pagather$20.844.5★76 rev

Mini Travel Watercolor Paint Set AllInOne Portable Pocket Paint Kit with Walnut Wood Palette 24 Watercolor Colors 3 Water Brushes Chinese Calligraphy Brush Sketchbook and Organizer Pouch Gift for Beginners and Art Lovers

Verdique$20.254.5★43 rev

Funto Mini Watercolor Paint Set All-in-One Walnut Wood 15-Color Premium Pocket Travel Paint Kit with Crossbody Bag Watercolor Journal Metal Clip Paint Water Cup Water Brush Ideal for Art Lovers

Funto$36.234.7★319 rev

Newest

by launch date

Tobios Watercolor Workbook for Beginners Sketch Book with Premium Watercolor Paper Small Notebook Style Practice Pad Guided Art Lessons & Relaxing Coloring Book

Tobios$12.9740 rev

5mo ago

Pagather 24 Colors Mini Watercolor Travel Set Portable Watercolor Kit with Water Brush Pocket Size Painting Set for Beginners Hobbyists & Artists

Pagather$20.8476 rev

5mo ago

Mini Watercolor Paint Set with 12 Colors Wooden Palette - 4 Brushes 2 Sketchbooks & Portable Watercolor Kit for Travel Pocket Painting Kit - Compact Design for Artists and Creative Sketching & Gifts

CANHAKELA$15.5534 rev

6mo ago

Watercolor Paint Set 12 Colors 15-Compartment Mini Travel Watercolor Kit with 5 Brushes & Sketchbook Portable Wooden Box with Color Storage Case for Plein Air & Urban Sketching

Tuuhins$15.509 rev

7mo ago

XIPAN Mini Watercolor Paint Set - Compact Travel Art Kit with 16 Colors Detail Paint Brush Palette & Watercolor Sketchbook - Pocket Travel Watercolor Set Painting Sets Art Supplies - Classic Colors

Xipan$14.7255 rev

7mo ago

What buyers say about tobios watercolor set

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Colors are beautiful”

Paint Quality10%

“happy to paint with”

Quality-Overall8%

“The collabsable cup is very good quality and pretty neat”

Portability7%

“easy to carry”

Gifting Purpose6%

“Perfect Christmas gift”

Value For Money6%

“Great purchase for the money”

Ease Of Use5%

“Easy to use”

Size-Overall5%

“Fits in my bag”

Advertised Vs Actual Product5%

“Exactly what I wanted”

Compactness2%

“Compact and easy to use”

What buyers complain about

Paint Quality16%

“Paint amounts not generous”

Size-Overall12%

“The tubes are small”

Advertised Vs Actual Product8%

“Inaccurate description”

Quality-Overall8%

“Needs better quality control”

Color7%

“Colors all mixed up”

Ease Of Use5%

“hard to work with”

Value For Money3%

“There are less expensive versions”

Instructions/User Manual/Troubleshooting2%

“There's no instructions at all, just illustrations & blank pages”

Wood Quality2%

“The wood warped like crazy after one use”

Leak-Proof1%

“Only down side is the metal cup leaks”

Top return reasons

Paint Quality28%

Size-Overall20%

Advertised Vs Actual Product15%

Value For Money9%

Color6%

Quality-Overall5%

Defective Material/Parts3%