Tobios Watercolor Set

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+35.9%

Conversion, latest week

3.5%

Market size, estimated

$1.3Ma year

Peak month

December10.0× the quietest month

Top search term

tobios watercolor kit565K searches a year

Listings sell for $20.99 on average, from $12.97 to $36.23. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $20.99 that is $52K to $63K a year per listing.

Average price

$20.99inside the $15 to $100 sweet spot

Price range

$12.97–$36.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

$52K–$63K

Returns

1.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #219 within Painting. It carries 714 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

17.6%

Average rank

#219in Painting

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

714per listing

Listings tracked

11

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

26 months