Is titanium dioxide profitable to sell on Amazon United States?

The niche generates $107K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (45/100).

How competitive is the titanium dioxide niche?

9 brands and 10 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in titanium dioxide?

Top complaints mined from reviews: Color, Quality-Overall, Texture/Consistency-Overall. The return rate is 0.7%.

When does demand for titanium dioxide peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the titanium dioxide niche?

Listings span $7.20–$54.80; the average listing price is $18.29 (sweet spot $15–$100). The average incumbent carries 777 reviews — the moat a new listing must climb.

titanium dioxide

Skip it

A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$18.29

avg listing price — sweet spot $15–$100

Price range

Great$7.20–$54.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good776.92

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Okay$107K

$107K/yr · 74K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, titanium dioxide is a $107K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

titanium dioxide market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $110K–$146K; units × avg price
Conversion rate: 7.9%
Avg BSR: #382
Page quality: 0%
Prime: 92%
Sponsored: 85%
Out of stock: 17.9%
Avg brand age: 63 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Coolinario54%
ALEXES12%
Herbs Botanica12%
PURE ORIGINAL INGREDIENTS6%
Rolio5%
Earthborn Elements4%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top titanium dioxide search terms

titanium dioxide powder30K/yr +6.7%9.6% conv.
titanium dioxide28K/yr +2.6%6.8% conv.
titanium powder5K/yr +41.5%1.6% conv.
titanium dioxide for soap making5K/yr -39.0%13.3% conv.
dioxide3K/yr +55.5%0.5% conv.
dioxido de titanium reposteria3K/yr -26.3%2.8% conv.

All search terms

Top titanium dioxide products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coolinario Titanium Dioxide Powder (1 LB) Food Grade

Coolinario$14.984.7★124 rev

Coolinario Titanium Dioxide Powder (4 OZ) Food Grade

Coolinario$8.224.6★252 rev

Pure Titanium Dioxide Powder for Soap Making 1Lb

ALEXES$16.994.7★514 rev

Herbs Botanica Titanium Dioxide Powder 8 oz | Pure White Pigment for Soap Making Cosmetics DIY Crafts & Skincare Formulations | Fine Uncoated Multipurpose Powder

Herbs Botanica$9.994.2★54 rev

Rolio Pure Titanium Dioxide Powder 3.5 Oz (100g) Bag Whitening Colorant for Soap Dye Sunscreen and Lotion Epoxy Resin Candles Cosmetics Concrete Pigment DIY Paint Ceramics and Art Projects

Rolio$7.634.6★111 rev

Newest

by launch date

Coolinario Titanium Dioxide Powder (1 GAL - 5.2 LBS) Food Grade

Coolinario$39.5834 rev

9mo ago

Coolinario Titanium Dioxide Powder (1 LB) Food Grade

Coolinario$14.98124 rev

10mo ago

Herbs Botanica Titanium Dioxide Powder 8 oz | Pure White Pigment for Soap Making Cosmetics DIY Crafts & Skincare Formulations | Fine Uncoated Multipurpose Powder

Herbs Botanica$9.9954 rev

10mo ago

100 Grams Pure Titanium Metal Micron Powder Ti >= 99.9% High Purity Ultrafine Powder for 3D Printing Lab Science Experiments Catatalysts and Coating Applications

Generic$19.921 rev

1y ago

CHAQYR Titanium Dioxide Powder 8 oz Pigment for Soap Making TiO2

Chaqyr$7.2065 rev

1y ago

What buyers say about titanium dioxide

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“You definitely get your moneys worth”

Quality-Overall22%

“This is a good quality powder that did not clump nor leave specks”

Color12%

“help make colors true to form when starting with a whiter base”

Ease Of Use9%

“The powder is easy to use”

Size-Overall7%

“Good price for the size”

Advertised Vs Actual Product5%

“This is exactly as described”

Solubility5%

“The grit you feel on the bar dissolves instantly while washing”

Functionality-Overall3%

“Stellar product, it works perfect for cp or cpop soap making”

Efficiency3%

“Works great”

Durability2%

“so the 1 lb bag lasts a long time”

What buyers complain about

Color25%

“After the soap cured, the color turned back yellow-y color, not white”

Quality-Overall13%

“Not the best quality”

Texture/Consistency-Overall8%

“A bit lumpier than I expected”

Functionality-Overall8%

“This doesnt work well in my homemade soap I have to use way more than that is recommended to get it to work so I do not recommend this product”

Instructions/User Manual/Troubleshooting6%

“The problem is that it doesn't have the instructions and dilution information”

Hard Feel4%

“feels weird on the bars”

Paint Quality3%

“I ended up with three or four ounces of paint out of the six that I'd started with”

Dilute/Watery3%

“Dilution”

Jamming/Clogging3%

“when I went to use an airbrush it became obvious there was a problem when it was repeatedly clogging up”

Thickness3%

“The rest of it was chunky”

Top return reasons

Functionality-Overall16%

Leak-Proof16%

Advertised Vs Actual Product12%

Value For Money11%

Color9%

Stain Resistance7%