Skip to content

Tissue Paper Squares

Fail

The top 5 brands take 100% of clicks, so Tissue Paper Squares is a Fail.

Flapen Score
37
37 / 100
Ranks 3,964 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 46
Market size
$111K/yr104K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
76%top-5 click share · 5 brands · 9 sellers

Flapen Score

Tissue Paper Squares against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Tissue Paper Squares is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tissue Paper Squares market on Amazon at a glance

Shoppers on Amazon United States searched for Tissue Paper Squares 104K times last year and spent an estimated $111K. All 5 brands take every click. Demand peaks in Apr. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
12.8%
Market size, estimated
$111Ka year
Peak month
April1.7× the quietest month
Top search term
tissue paper squares62K searches a year

02 · Price

A sale here is worth $8.36.

Listings sell for $8.36 on average, from $6.11 to $16.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $8.36 that is $8K to $10K a year per listing.

Average price
$8.36under the $15 to $100 sweet spot
Price range
$6.11–$16.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$8K–$10K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #37 within Paper & Paper Crafts. It carries 865 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#37in Paper & Paper Crafts
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
865per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Tissue Paper Squares products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 232%
  • Brand 323%
  • Brand 44%
  • Brand 53%

Demand

Tissue Paper Squares search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

Search terms

Top Tissue Paper Squares search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tissue paper squares62K/yr
  • tissue paper squares for crafts16K/yr
  • tissue squares5K/yr
  • square tissue paper4K/yr
  • craft tissue paper squares4K/yr
  • tissue paper squares 1 inch4K/yr
  • tissue squares for crafts3K/yr
  • small tissue paper squares3K/yr
  • precut tissue paper squares3K/yr

Reviews and returns

What reviews say buyers love and hate about Tissue Paper Squares

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Color”
50%of negative reviews mention “Size-Overall”
1.4%of orders come back
“didn't realize how small the sheets are”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tissue Paper Squares questions

Answered from the same tracked data.