tim holtz watercolor pencils
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.70avg listing price — sweet spot $15–$100
Review moat
Great137.92avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$6.42–$108.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$28K$28K/yr · 16K searches
Growth
Bad-37.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tim holtz watercolor pencils is a $28K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 36/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
tim holtz watercolor pencils market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $27K–$36K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #973
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Ranger77%
- Tim Holtz17%
- Ranger Chocolate Co.4%
- Ranger Ink2%
- KALOUR1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -37.9% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.2×
Top tim holtz watercolor pencils search terms
- tim holtz watercolor pencils7K/yr
- distress watercolor pencils6K/yr
- tim holtz distress watercolor pencils2K/yr
Top tim holtz watercolor pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ranger Tim Holtz Distress Watercolour Pencils Set 1-12 pcs
Ranger$18.314.6★115 rev
Ranger Industries Tim Holtz Distress Watercolour Pencils Kit 3 (12 Pack)
Ranger$18.024.6★108 rev
Ranger Ink Bundle - Tim Holtz Distress ALL available Watercolor Pencils 75 total. Sets 1 2 3 4 5 and 6. Plus the additional 3 colors: Black Soot Picket Fence and Scorched Timber.
Ranger$108.784.7★63 rev
Tim Holtz Distress Watercolor Pencil 12pc Set 6 TDH83603
Tim Holtz$18.954.8★46 rev
Ranger Tim Holtz Distress Watercolour Pencils Set 2-12 pcs
Ranger$18.114.6★140 rev
Newest
by launch dateRanger Ink Bundle - Tim Holtz Distress ALL available Watercolor Pencils 75 total. Sets 1 2 3 4 5 and 6. Plus the additional 3 colors: Black Soot Picket Fence and Scorched Timber.
Ranger$108.7863 rev
Tim Holtz Distress Watercolor Pencil 12pc Set 6 TDH83603
Tim Holtz$18.9546 rev
Ranger Ink Bundle - Tim Holtz Distress Watercolor Pencil Bundle Set 4 5 & 6 - Ideal for Watercoloring Shading and Sketching - Premium Art Supplies for Professional Artists
Ranger$56.1871 rev
Tim Holtz Ranger Distress Watercolor Pencil 12pc Set 4 TDH83580
Tim Holtz$19.8323 rev
Tim Holtz Ranger Distress Watercolor Pencil 12pc Set 4 TDH83597
Ranger Chocolate Co.$20.5729 rev
Trending
90-day click momentum
KALOUR 72 Water Soluble Watercolor Pencils Set with 2 Brushes
KALOUR$20.954.7★
Tim Holtz Ranger Distress Watercolor Pencil 12pc Set 4 TDH83580
Tim Holtz$19.833.9★
Ranger Ink Tim Holtz Distress Watercolor Pencil Bundle Set 1 2 & 3 36 Count | Set-1 (TDH76308) Set-2 (TDH76315) Set-3 (TDH76643) | Premium Water-Reactive Pigments in a Variety of Vibrant Colors
Ranger$59.054.9★
Ranger Tim Holtz Distress Watercolour Pencils Set 2-12 pcs
Ranger$18.114.6★
Ranger Tim Holtz Distress Watercolour Pencils Set 1-12 pcs
Ranger$18.314.6★
What buyers say about tim holtz watercolor pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Great Deal”
“Excellent quality”
“Easy to use”
“These are fun to use”
“Great pencils”
“These are soooo nice both for drawing and painting, so smooth and beautiful colors”
“I was pleasantly surprised to see that these are so smooth and creamy”
“The product works well”
“I imagine they are as described”
What buyers complain about
“.Lacking quality control”
“I am missing one of the colors - Villainous Potion”
“difficult to remove each pencil”
“The colors washout quite a lot when wetted on paper too”
“After about five sharpenings the color tips just keep breaking”
“After a few sharpenings they break”
“These pencils don't have a wood casing”
Top return reasons
Common questions
- Is tim holtz watercolor pencils profitable to sell on Amazon United States?
- The niche generates $28K/yr across 12 tracked products. 90-day search growth is -37.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the tim holtz watercolor pencils niche?
- 5 brands and 40 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tim holtz watercolor pencils?
- Top complaints mined from reviews: Quality-Overall, Color, Ease Of Use. The return rate is 1.2%.
- When does demand for tim holtz watercolor pencils peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.2× the quietest.
- What does it cost to enter the tim holtz watercolor pencils niche?
- Listings span $6.42–$108.78; the average listing price is $35.70 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.