tim holtz
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but soft demand (-11.8% this quarter) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$17.72avg listing price — sweet spot $15–$100
Review moat
Good545.94avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$147K$147K/yr · 520K searches
Price range
Okay$4.89–$276.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tim holtz is a $147K/yr Amazon United States market (520K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
tim holtz market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $177K–$222K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #987
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 45%
- Out of stock
- 3.1%
- Avg brand age
- 46 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
139
Top-5 brand share
76%
Top 20: 97%
Top-5 click share
18%
Top 20: 44%
Open market
17%
- Tim Holtz Idea-ology31%
- Tim Holtz19%
- Advantus10%
- Ranger9%
- Stampers Anonymous7%
- Tonic Studios7%
- Open — no brand owns it (24 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top tim holtz search terms
- tim holtz325K/yr
- tim holtz stamps71K/yr
- tim holtz idea-ology60K/yr
- tim holtz paper17K/yr
- tim holtz products11K/yr
- tim holtz ephemera9K/yr
- tim holtz paper pads6K/yr
- tim holtz clearance7K/yr
- jim holtz idea-ology5K/yr
- tim holz3K/yr
Top tim holtz products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tim Holtz Advantus Curator Ephemera Snip IDEA-O (TH94152)
Tim Holtz$7.274.7★123 rev
Small Talk Stickers by Tim Holtz Idea-ology 8.25 x 4.25 Inch Sheet Size 296 Stickers Black/White TH93193
Tim Holtz Idea-ology$8.904.8★4,013 rev
Tim Holtz Idea-ology Large Collage Paper Strips Mixed Colors
Tim Holtz Idea-ology$7.544.8★58 rev
Tim Holtz Iddeaology Postmarked Sticker Book
Tim Holtz Idea-ology$10.734.9★59 rev
Idea-Ology Ephemera Pack 136/Pkg - Palette
Advantus$13.864.2★58 rev
Newest
by launch date
Tim Holtz Halloween 2025 Ultimate Embellishment Idea-Ology Package Mummy Cloth Graveyard Gothic Gates Boneyard Conservatory Skulls Jack OLantern 42 Pieces
Tim Holtz$56.952 rev
CraftyManor Masked Impression Mini Ink Pads for Stamps Water Based Smudge Chalk Stamp Pad for Scrapbooking Journaling Card Making DIY Craft Scrapbook Supplies for Adults (24 Colors)
CraftyManor$18.99213 rev
PRSTINCOL 100Pcs Vintage Sticker Pack - Scrapbooking Supplies & Junk Journal Accessories - Aesthetic Stickers for Water Bottles Craft Kits Bullet Journals - Retro Design
PRSTINCOL$7.78872 rev
Tim Holtz Idea-ology Large Collage Paper Strips Mixed Colors
Tim Holtz Idea-ology$7.5458 rev
Tim Holtz Iddeaology Postmarked Sticker Book
Tim Holtz Idea-ology$10.7359 rev
Trending
90-day click momentum
Tim Holtz Advantus Photobooth Vintage Photos black and white
Tim Holtz Idea-ology$6.724.8★
Tim Holtz Card File Vignette Brown
Advantus$12.284.5★
Idea-Ology Ephemera Pack 136/Pkg - Palette
Advantus$13.864.2★
Tim Holtz Halloween 2025 Ultimate Embellishment Idea-Ology Package Mummy Cloth Graveyard Gothic Gates Boneyard Conservatory Skulls Jack OLantern 42 Pieces
Tim Holtz$56.955.0★
Small Talk Stickers by Tim Holtz Idea-ology 8.25 x 4.25 Inch Sheet Size 296 Stickers Black/White TH93193
Tim Holtz Idea-ology$8.904.8★
What buyers say about tim holtz
What buyers praise and complain about, mined from review topics.What buyers love
“Good Variety”
“The color is very vibrant”
“Good value for the money”
“Better than expected”
“The designs are beautiful”
“The adhesive is exceptional”
“Always comes in handy”
“I love that these come in different sizes”
“Collected many colors for fun effects”
“It has a nice print on both sides”
What buyers complain about
“So small”
“Too expensive”
“They are really sticky”
“Totally misrepresented”
“dry, do not recommend”
“Variety is needed”
“May be a bit too thick for decoupage”
“They broke within 5 minutes of use”
“Not very strong magnetic”
“Some of the colors are a bit bright”
Top return reasons
Common questions
- Is tim holtz profitable to sell on Amazon United States?
- The niche generates $147K/yr across 137 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the tim holtz niche?
- 30 brands and 139 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in tim holtz?
- Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.8%.
- When does demand for tim holtz peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the tim holtz niche?
- Listings span $4.89–$276.27; the average listing price is $17.72 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.