tile stencil
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great206.13avg incumbent reviews — the moat a new listing must climb
Price range
Great$3.80–$61.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.14avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 214K searches
According to Flapen's Amazon United States niche tracking, tile stencil is a $19K/yr Amazon United States market (214K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jul. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
tile stencil market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $28K–$35K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,630
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 75%
- Out of stock
- 5.0%
- Avg brand age
- 38 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
41
Top-5 brand share
43%
Top 20: 86%
Top-5 click share
22%
Top 20: 57%
Open market
53%
- Zonon16%
- CELAENO8%
- stencil ease6%
- PINKIPO6%
- QCSZAO6%
- STENCILIT5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.4×
Top tile stencil search terms
- floor stencils for painting floors33K/yr
- concrete stencils16K/yr
- tile stencil29K/yr
- floor stencils25K/yr
- floor stencil20K/yr
- concrete stencils for patio13K/yr
- patio stencils for concrete9K/yr
- large floor stencils for concrete7K/yr
- 12x12 stencil7K/yr
- tile stencil 12x129K/yr
Top tile stencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zonon 4 Pcs 12 x 12 Inches Reusable Tile Stencil for Painting Large Pattern Floor Wall Templates Flower Damask Talavera Moroccan Mehndi for DIY Crafts Concrete Plaster Decor(Mandala Style)
Zonon$8.414.5★1,073 rev
2pcs Reusable Tile Stencils 12 x 12 Inch Template for Painting Floor Cement Wall Furniture Wood DIY Home Dcor Art Craft
CELAENO$15.384.5★260 rev
STENCILIT Scandinavian Large Floor Stencil - XL 18x18 in Tile Stencil Stencils for Painting Floors Concrete Stencils for Patio Modern Tile Decor
STENCILIT$36.934.5★316 rev
Zonon 4 Pcs 12 x 12 Inches Reusable Tile Stencil for Painting Large Pattern Floor Wall Templates Flower Damask Talavera Moroccan Mehndi for DIY Crafts Concrete Plaster Decor(Geometric Style)
Zonon$8.764.5★1,073 rev
Boho Flowers Wall Stencils Reusable Template for Painting Large Pattern on Floors Enterway Walls Patio & Concrete 2-Pack Tile Stencils DIY Dcor
SHYJSHYJ$9.834.8★25 rev
Newest
by launch date
6Pcs Floor Stencils Tile Stencil 12x12 Inch Floor Tile Painting Stencil Wall Furniture Patio Bathroom Garden Decor DIY Reusable
QCSZAO$11.920 rev
Floor Tile Stencil Geometric Pattern Design Template Reusable Art Stencil for Painting Wall Stenciling Crafting and DIY Home Decor Projects
ZenStencil$3.901 rev
Boho Flowers Wall Stencils Reusable Template for Painting Large Pattern on Floors Enterway Walls Patio & Concrete 2-Pack Tile Stencils DIY Dcor
SHYJSHYJ$9.8325 rev
6Pcs Floor Stencil Tile Stencil 12x12 Inch Tile Stencils Floor Stencils Furniture Wall Garden Patio Bathroom Decor DIY Reusable
QCSZAO$11.8627 rev
Pebble Patio Stencil Reusable Concrete Stencil for Painting Outdoor Floors Walkways & Walls DIY Garden Decor Template for Patio Makeovers
Cutting Edge Stencils$61.114 rev
Trending
90-day click momentum6Pcs Floor Stencils Tile Stencil 12x12 Inch Floor Tile Painting Stencil Wall Furniture Patio Bathroom Garden Decor DIY Reusable
QCSZAO$11.920.0★
Floor Tile Stencil Geometric Pattern Design Template Reusable Art Stencil for Painting Wall Stenciling Crafting and DIY Home Decor Projects
ZenStencil$3.905.0★
Brick or Stone Patio and Wall Stencils | DIY Home Decor Stencils | Paint Stencil for Walls Concrete Floors Patio (Standard Stone Wall)
stencil ease$20.743.6★
Brick or Stone Patio and Wall Stencils | DIY Home Decor Stencils | Paint Stencil for Walls Concrete Floors Patio (Standard Flag Stone)
stencil ease$20.803.4★
Petite Allover Pattern Stencil (10 mil Plastic) | Decor Stencils for Painting on Wood Wall Tile Canvas Paper Fabric Furniture and Floor | Reusable Stencil | FS118 by Designer Stencils
Designer Stencils$13.514.4★
What buyers say about tile stencil
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“This is a great set of designs”
“Ease of use”
“The price I feel is very fair for what you receive”
“Sturdy and durable”
“Just like the photo”
“Easy clean”
“Just the right size”
“and reusable”
“The plastic is sturdy”
What buyers complain about
“the size is so large”
“They are a bit flimsy too”
“The plastic they are made from is thick”
“You cant get them to stick down to the floor well enough”
“the paint runs between the lines”
“The picture is deceiving”
“These dont last I had a hard time working with them”
“the design doesn't look as represented”
“Cheap stencils”
“Hard to handle”
Top return reasons
Common questions
- Is tile stencil profitable to sell on Amazon United States?
- The niche generates $19K/yr across 76 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +19.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the tile stencil niche?
- 41 brands and 41 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in tile stencil?
- Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 2.8%.
- When does demand for tile stencil peak?
- Demand peaks in Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the tile stencil niche?
- Listings span $3.80–$61.11; the average listing price is $14.14 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.