Is tie dye powder profitable to sell on Amazon United States?

The niche generates $100K/yr across 23 tracked products. 90-day search growth is +35.1%. Flapen's verdict: Skip it (46/100).

How competitive is the tie dye powder niche?

7 brands and 48 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in tie dye powder?

Top complaints mined from reviews: Color, Functionality-Overall, Stain Resistance. The return rate is 1.5%.

When does demand for tie dye powder peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 2.9× the quietest.

What does it cost to enter the tie dye powder niche?

Listings span $7.33–$149.31; the average listing price is $30.54 (sweet spot $15–$100). The average incumbent carries 2,378 reviews — the moat a new listing must climb.

tie dye powder

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$30.54

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Good$7.33–$149.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+35.1%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,377.74

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$100K

$100K/yr · 164K searches

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tie dye powder is a $100K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 46/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

tie dye powder market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $122K–$153K; units × avg price
Conversion rate: 2.0%
Avg BSR: #255
Page quality: 0%
Prime: 96%
Sponsored: 74%
Out of stock: 11.0%
Avg brand age: 68 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

Jacquard74%
Moshify10%
Dharma Trading Co5%
DecoArt5%
YRYM HT2%
QUALIA1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.1% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Open Trend

Top tie dye powder search terms

procion mx dye29K/yr +72.6%2.0% conv.
dharma dye25K/yr +15.2%0.6% conv.
procion dye18K/yr +43.5%1.3% conv.
fiber reactive dye13K/yr +58.4%1.1% conv.
jacquard procion mx dye8K/yr +203.4%2.1% conv.
jacquard acid dye14K/yr +1.6%2.4% conv.
jacquard dye14K/yr +11.5%0.9% conv.
procion tie dye powder7K/yr +149.8%1.8% conv.
acid dye8K/yr -14.1%1.3% conv.
procion mx5K/yr +66.8%1.5% conv.

All search terms

Top tie dye powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Procion MX Dye Color Set Includes 13-2/3 Ounce Jars 2-1lb Soda Ash Dye Fixer Instruction Sheet Color Chart

Jacquard$57.624.3★7,771 rev

Procion Mx Dye Jet Black 8Oz

Jacquard$17.194.3★7,771 rev

Jacquard Procion MX Dye Kit - USA Made - 8 Vibrant Colors 8 oz Each - Fiber Reactive - Tie Dye Party Supplies - Bundled with Scoops

Moshify$149.314.6★122 rev

Jacquard Procion MX Tie Dye Powder Jet Black 2/3 Ounce Jar for Fabric and Clothing Permanent and Washfast

Jacquard$7.694.3★7,771 rev

Jacquard Acid Dye 4 Color Set with Citric Acid - Acid Dye for Wool Silk Alpaca Feathers Cosplay Wigs and Nylon - Powder Wool Dye for Full Coverage Dyeing - Vibrant Acid Silk Dye

Jacquard$26.194.4★341 rev

Newest

by launch date

Dharma Fiber Reactive Procion Dye - #1 for Tie-Dye & Ice Dye. Vibrant Permanent Colors Trusted Since 1969 (Raven Black PR200 2 oz.)

Dharma Trading Co$10.28195 rev

1y ago

Jacquard Acid Dye 6 Color Neon Set - 1/2 Oz Net Wt Each Color- for Wool Silk Feathers and Nylons Brilliant Colorfast Highly Concentrated

Jacquard$25.851,156 rev

3y ago

Qualia All Purpose Powder Fabric Dye Easy to Use Dye for Natural Fabrics: Cotton Wool Silk Wood & Linen Ultra Concentrated Colors Color Mix 16 Pack

QUALIA$30.77617 rev

3y ago

YRYM HT Tie Dye Powder Refills 400g - 20 Vibrant Colors Permanent for Tie Dyeing Easy to Use & Non-Toxic Tie Dye Powder Bulk for Kids Adults

YRYM HT$19.581,966 rev

4y ago

Jacquard Procion MX Dye Kit - USA Made - 8 Vibrant Colors 8 oz Each - Fiber Reactive - Tie Dye Party Supplies - Bundled with Scoops

Moshify$149.31122 rev

4y ago

What buyers say about tie dye powder

What buyers praise and complain about, mined from review topics.

What buyers love

Color55%

“the colors are so bright”

Value For Money12%

“I really think this is an appropriate price for one shirt anyway”

Quality-Overall7%

“Great quality”

Advertised Vs Actual Product4%

“Works like it should”

Fun/Entertainment Experience4%

“We had so much fun”

Instructions/User Manual/Troubleshooting3%

“The kit is easy to use and finding the answers to any question which may arise during the use of the kit is simple and informative”

Material Quality2%

“Dyed my cotton overalls fairly nicely”

Paint Quality2%

“Did an amazing job on my ice dye project”

Ease Of Use1%

“And it was easy to use”

What buyers complain about

Color36%

“Recieved one color and nothing else”

Functionality-Overall15%

“Doesnt work”

Stain Resistance9%

“The soda ash was all over the inside of the box”

Instructions/User Manual/Troubleshooting6%

“DO NOT NEGLECT THE INSTRUCTIONS”

Product Condition6%

“They clearly had been used”

Display Colors3%

“the dye didnt work at all”

Natural Resource Wastage3%

“Waste of time and money”

Absorbency3%

“did not absorb any of the dye”

Size-Overall2%

“even if the shirts are small”

Top return reasons

Color40%

Functionality-Overall13%

Value For Money10%

Display Colors9%

Advertised Vs Actual Product7%

Material Quality6%

Size-Overall4%