tie dye kit
Launch itA $2.9M/yr market growing +176.3% this quarter with returns at 1.3% — clears our launch bar.
Growth
Incredible+176.3%90-day search growth — must beat 0% to launch
Market size
Incredible$2.9M$2.9M/yr · 1.8M searches
Avg price
Great$21.10avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Great$9.53–$34.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,495.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tie dye kit is a $2.9M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 63/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 125K–150K
- avg 6,000–8,000/product
- Revenue / yr
- $2.6M–$3.2M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 7.5%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 149 days
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
20
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
3%
- TULIP61%
- WINSONS20%
- HTVRONT6%
- MojiDecor3%
- KOOL KRAFTS3%
- Emooqi3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +176.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tulip One-Step Tie Dye Kit Large Group Activity Gift 14 Vibrant Colors Permanent Fabric Dye Easy Clean-up 18 Prefilled Full-Size Bottles and Tools
TULIP$19.634.8★34,999 rev
12 Colors Tie Dye Kit Tie Dye Set for Kids Pre-Filled Tye Dye Bottles Non Toxic Permanent Fabric Dye Art Set Easy DIY Fabric Art - Create Fun
WINSONS$13.474.7★1,241 rev
Tulip One Step Tie Dye Kit: Tie Dye Party Supplies 18 bottles
TULIP$19.724.8★11,250 rev
Tulip One-Step Tie-Dye Color Mania 36 Vibrant Colors All-in-One Tie Dye Kit for Large Groups Permanent Fabric Dye Pre-Filled Bottles Gloves Instructions
TULIP$28.624.8★34,999 rev
HTVRONT Tie Dye Kit - 32 Vibrant Colors Pre-Filled Bottles Tyedyedye Kit Permanent Non-Toxic for Large Groups Kids Adults Tye Fabric Textile Handmade Party(Just Add Water)
HTVRONT$21.574.6★2,779 rev
Newest
by launch date
Tulip One-Step Tie-Dye Kit Party for 5 Large Party Activity Arts & Crafts Gift Vibrant Colors Permanent Fabric Dye Easy Clean-up 8 Fun Techniques Included 15 Prefilled Full Size Bottles
TULIP$16.8016,573 rev
Tulip One-Step Tie-Dye Color Mania 36 Vibrant Colors All-in-One Tie Dye Kit for Large Groups Permanent Fabric Dye Pre-Filled Bottles Gloves Instructions
TULIP$28.6234,999 rev
16-Color Tie Dye Kit for Kids & Adults Includes Fabric Markers Pre-Filled Dye Bottles Refills Stencils Mini Doll & Nozzle Non Toxic Permanent Fabric Dye Art Set Easy DIY Art - Create Fun
WINSONS$12.7295 rev
12 Colors Tie Dye Kit Tie Dye Set for Kids Pre-Filled Tye Dye Bottles Non Toxic Permanent Fabric Dye Art Set Easy DIY Fabric Art - Create Fun
WINSONS$13.471,241 rev
HTVRONT Tie Dye Kit - 32 Vibrant Colors Pre-Filled Bottles Tyedyedye Kit Permanent Non-Toxic for Large Groups Kids Adults Tye Fabric Textile Handmade Party(Just Add Water)
HTVRONT$21.572,779 rev
Trending
90-day click momentum
Saintrygo 6 Pieces 12/6 Pcs Tie Dye Cotton Drawstring Bags Sublimation Blank Backpack White Canvas Bags Kid DIY Items for Party Favors (White)
Saintrygo$15.544.3★
Tulip One-Step Tie-Dye Kit Block Party 16oz 8 Color Tie Dye Rainbow As Detailed
TULIP$34.224.7★
Tulip One-Step Tie-Dye Color Mania 36 Vibrant Colors All-in-One Tie Dye Kit for Large Groups Permanent Fabric Dye Pre-Filled Bottles Gloves Instructions
TULIP$28.624.8★
Tulip One-Step Tie Dye Kit Large Group Activity Gift 14 Vibrant Colors Permanent Fabric Dye Easy Clean-up 18 Prefilled Full-Size Bottles and Tools
TULIP$19.634.8★
KOOL KRAFTS Tie Dye Kit All-Inclusive with 12 Vibrant Colors + 4 White T-Shirts - Perfect for Kids & Adults - Fun Tie Dye Party Supplies Tie Dye Kits for Children Age 8-12 Tie Dye Kit.
KOOL KRAFTS$31.734.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colors”
“Fun set”
“Easy peasy”
“Great value”
“Very good, everything arrived correctly and the colors are vibrant and strong, they don't fade from the clothes”
“The instructions were clear”
“This kit is well suited for a large party”
“Way better than expected”
“was easy set up”
“This kit is well suited for a large party”
What buyers complain about
“The colors dont stay well”
“Amazon now wants about 100.00 verses the 30.00 that I paid last month”
“it all came out when washed”
“really large”
“I do feel the wording is inaccurate”
“Also the bottles leaked”
“Disappointing because it is a gift”
“Didn't last”
“this took some time and was messy”
“the colors faded pretty bad”
Top return reasons
Common questions
- Is tie dye kit profitable to sell on Amazon United States?
- The niche generates $2.9M/yr across 15 tracked products. 90-day search growth is +176.3%. Flapen's verdict: Launch it (63/100).
- How competitive is the tie dye kit niche?
- 7 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in tie dye kit?
- Top complaints mined from reviews: Color, Value For Money, Washability. The return rate is 1.3%.
- When does demand for tie dye kit peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.1× the quietest.
- What does it cost to enter the tie dye kit niche?
- Listings span $9.53–$34.22; the average listing price is $21.10 (sweet spot $15–$100). The average incumbent carries 8,496 reviews — the moat a new listing must climb.
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