thyme essential oil
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good1,168.27avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+24.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.30–$27.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.76avg listing price — sweet spot $15–$100
Market size
Okay$209K$209K/yr · 167K searches
According to Flapen's Amazon United States niche tracking, thyme essential oil is a $209K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
thyme essential oil market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $176K–$235K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #241
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 81%
- Out of stock
- 1.7%
- Avg brand age
- 76 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
40
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
52%
Top 20: 93%
Open market
35%
- Brooklyn Botany19%
- Majestic Pure10%
- Wuvezrub10%
- Handcraft Blends9%
- KUKKA essential oils9%
- SVA ORGANICS8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top thyme essential oil search terms
- thyme essential oil58K/yr
- thyme oil64K/yr
- thyme essential oil organic7K/yr
- thyme oil organic7K/yr
- organic thyme oil4K/yr
- organic thyme essential oil3K/yr
- aceite de tomillo6K/yr
- tyme essential oil3K/yr
- thyme oil food grade4K/yr
- thymol oil4K/yr
Top thyme essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brooklyn Botany Thyme Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser
Brooklyn Botany$9.664.5★261 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Thyme Essential Oil Thyme Oil 4 Fl Oz
Majestic Pure$12.594.6★338 rev
100% Pure Thyme Oil - 4 Fl Oz Thyme Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
KUKKA essential oils$11.524.5★190 rev
SVA Thyme Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper
SVA ORGANICS$13.104.5★800 rev
100% Pure Thyme Essential Oil - 0.34 Fl Oz - Thyme Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
Gya Labs$9.824.6★2,355 rev
Newest
by launch date
Nirvana Nurture Thyme Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care
Nirvana Nurture$12.515 rev
wusiyork Thyme Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Thyme
wusiyork$4.307 rev
Wuvezrub Thyme Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Thyme
Wuvezrub$6.3317 rev
Wuvezrub Thyme Essential Oils 60ML Pure Thyme Essential Oil for Aromatherapy Diffuser - 2 Fl Oz
Wuvezrub$7.917 rev
Brooklyn Botany Thyme Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser
Brooklyn Botany$9.66261 rev
Trending
90-day click momentumMajestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Thyme Essential Oil Thyme Oil 4 Fl Oz
Majestic Pure$12.594.6★
EVOKE OCCU Thyme Essential Oil for Diffuser Massage Candle and Soap Making - 4 FL Oz
EVOKE OCCU$9.574.2★
Secrets of the Tribe Thyme Alcohol-Free Liquid Extract Thyme (Thymus Vulgaris) Dried Leaf Tincture Supplement (2 FL OZ)
Secrets of the Tribe$23.284.6★
Thyme Essential Oil 10ML 100% Pure and Natural for Aromatherapy Diffuser - 0.33 Fl Oz
Wuvezrub$5.184.6★
Wuvezrub Thyme Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Thyme
Wuvezrub$6.334.2★
What buyers say about thyme essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality Herb”
“Light smell”
“Product is as advertised”
“I bought this to help with the intense itching and, frankly, to HEAL as they pretty much promise the fungus on my neck”
“Great value for the money a little goes a long way”
“Great for eczema”
“Pure and natural at its best”
“I've been fortunate enough to try the original thymeout sold in a natural store”
“Stops the congestion in short order”
“Great oil”
What buyers complain about
“Burnt rubber Smell”
“caused severe burning of sensitive skin when used”
“This shouldn't be marketed as Thyme oil when it is just isolated Linalool. found in many other essential oils, such as Lavender.”
“Very diluted”
“That to me indicates that it simply doesnt work for even an hour”
“This is old or spoiled”
“this one is just a hint of green”
“It doesn't have the natural”
“too pricey”
“It doesn't have the natural”
Top return reasons
Common questions
- Is thyme essential oil profitable to sell on Amazon United States?
- The niche generates $209K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Worth a look (62/100).
- How competitive is the thyme essential oil niche?
- 21 brands and 40 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in thyme essential oil?
- Top complaints mined from reviews: Smell, Allergies, Ingredients-Overall. The return rate is 0.7%.
- When does demand for thyme essential oil peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the thyme essential oil niche?
- Listings span $4.30–$27.16; the average listing price is $11.76 (sweet spot $15–$100). The average incumbent carries 1,168 reviews — the moat a new listing must climb.