Skip to content

Thread Stand

Fail

Demand is soft, at -12.0% this quarter, so Thread Stand is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$87K/yr111K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
65%top-5 click share · 15 brands · 29 sellers

Flapen Score

Thread Stand against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Thread Stand is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thread Stand market on Amazon at a glance

Shoppers on Amazon United States searched for Thread Stand 111K times last year and spent an estimated $87K. The top 5 brands take 73% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
6.2%
Market size, estimated
$87Ka year
Peak month
January1.6× the quietest month
Top search term
thread stand33K searches a year

02 · Price

A sale here is worth $12.57.

Listings sell for $12.57 on average, from $6.74 to $34.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $12.57 that is $3K to $6K a year per listing.

Average price
$12.57under the $15 to $100 sweet spot
Price range
$6.74–$34.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #205 within Organization, Storage & Transport. It carries 1,087 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
2.7%
Average rank
#205in Organization, Storage & Transport
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,087per listing
Listings tracked
17

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Thread Stand products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$17K$26K$35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

29

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

22%

  • Embroidex33%
  • Simthread14%
  • Sew Tech10%
  • Josmimic10%
  • New brothread6%
  • YICBOR5%

Demand

Thread Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Thread Stand search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thread stand33K/yr
  • sewing machine thread holder13K/yr
  • spool holder for sewing machine13K/yr
  • cone thread holder12K/yr
  • thread holder for sewing machine10K/yr
  • thread stand spool holder for sewing machine12K/yr
  • thread stand for sewing machine4K/yr
  • thread holder stand7K/yr
  • thread cone holder4K/yr
  • spool stand4K/yr

Reviews and returns

What reviews say buyers love and hate about Thread Stand

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Assembly/Installation”
9%of negative reviews mention “Strength”
1.4%of orders come back
“Feels flimsy”
A buyer, on “Strength”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Thread Stand questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data