Is thin washi tape profitable to sell on Amazon United States?

The niche generates $43K/yr across 39 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (44/100).

How competitive is the thin washi tape niche?

20 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in thin washi tape?

Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Size-Overall. The return rate is 1.1%.

What does it cost to enter the thin washi tape niche?

Listings span $4.94–$14.61; the average listing price is $7.55 (sweet spot $15–$100). The average incumbent carries 1,234 reviews — the moat a new listing must climb.

thin washi tape

Skip it

Prices mostly outside the sweet spot ($4.94–$14.61) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,233.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Avg price

Bad$7.55

avg listing price — sweet spot $15–$100

Market size

Bad$43K

$43K/yr · 133K searches

Growth

Bad-27.3%

90-day search growth — must beat 0% to launch

Price range

Bad$4.94–$14.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, thin washi tape is a $43K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 44/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

thin washi tape market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $38K–$45K; units × avg price
Conversion rate: 4.3%
Avg BSR: #532
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 5.5%
Avg brand age: 36 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

22%

YUBBAEX23%
YUBX21%
Baijixin11%
emmoolife9%
Skrfren9%
WAPETASHI4%

Demand

Weekly Amazon search volume, last 25 weeks — -27.3% search growth over the last 90 days.

Open Trend

Top thin washi tape search terms

thin washi tape51K/yr -22.8%4.2% conv.
skinny washi tape32K/yr -35.4%3.4% conv.
washi tape thin23K/yr -18.5%4.7% conv.
5mm washi tape7K/yr -28.3%2.3% conv.
3mm washi tape8K/yr -33.9%4.1% conv.
washi tape skinny7K/yr -29.8%3.7% conv.
slim washi tape6K/yr -37.1%2.1% conv.

All search terms

Top thin washi tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YUBBAEX 60 Rolls Skinny Washi Tape Set Gold Foil Masking Thin Basic Patterns Decorative Tapes for Arts DIY Crafts Journals Planners Scrapbook Wrapping

YUBBAEX$8.054.5★779 rev

Washi Tape Set 20 Rolls 7.5 mm Rainbow Colors Thin Decorative Tape

Baijixin$6.034.6★195 rev

emmoolife 50 Rolls Skinny Washi Tape Set 3mm Wide Gold Foil Print Masking Thin Basic Patterns Decorative Tapes for Scrapbooking Junk Journal Supplies Bullet Journaling Craft Tape for Women Girl

emmoolife$8.144.4★326 rev

20 Rolls Rainbow Washi Tape Slim 16.4ft Colorful Rainbow Pastel Washi Tape Set Skinny Thin Decorative Colored Washis Craft Tapes Rainbows Colors Thin Decorative Tapes for Journal DIY Planner Craft

Skrfren$7.044.2★41 rev

YUBX Exrta Slim Washi Tape Set Random Patterns 80 Rolls+ Bundle Printed Super Skinny Decorative Masking Tape Scrapbook Tape for DIY Craft Art Projects Journal Gift Wrapping (Patterns Printed)

YUBX$7.424.0★1,808 rev

Newest

by launch date

Skrfren 20 Rolls Washi Tape Set 5mm Rainbow Pastel Colors Thin Decorative Masking Tape Assorted Colorful Skinny Craft Tapes Aesthetic Set for Journal Planner DIY Scrapbooking Gift Wrapping

Skrfren$6.500 rev

2mo ago

Bruislard Washi Tape Thin Skinny Basic Washi Tape Set Thin Washi-Tape 12 PCS 5MM Wide Decorative Tapes Scrapbook Washi-Tape for Journaling Craft Tapes Length 3meter

Bruislard$4.946 rev

5mo ago

24 Rolls Glitter Washi Tape Slim 3mm Thin Colored Masking Tape Set Washi Tapes Set Skinny Thin Decorative Colored Washis Craft Tapes Metallic Foil Glitter Decorative CraftTape for Journal DIY

Skrfren$7.4832 rev

8mo ago

6pcs Lightning Whiteboard Pinstripe Tape Line 108 Feet Feet Long per Roll Dry Erase White Board Graphic Grid Marking Gridding Self Adhesive Artist Thin Pinstriping Tape Black (1/8 inch Width)

monochef$6.47158 rev

9mo ago

20 Rolls Rainbow Washi Tape Slim 16.4ft Colorful Rainbow Pastel Washi Tape Set Skinny Thin Decorative Colored Washis Craft Tapes Rainbows Colors Thin Decorative Tapes for Journal DIY Planner Craft

Skrfren$7.0441 rev

10mo ago

What buyers say about thin washi tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness20%

“Strong adhesive”

Color15%

“The colors are vibrant”

Quality-Overall10%

“Quality is solid too”

Ease Of Use9%

“Easy to use”

Value For Money8%

“Good deal”

Design-Overall7%

“Cute designs”

Size-Overall4%

“Great size”

Thickness3%

“Great for creating thin lines”

Ease Of Cleaning2%

“still peels off clean without leaving a mess”

Advertised Vs Actual Product2%

“As Advertised”

What buyers complain about

Adhesion/Stickiness29%

“Adhesive is terrible”

Thickness9%

“Very thin as described”

Size-Overall8%

“Also the roles are extremely small”

Color6%

“Dull and bland colors”

Ease Of Use3%

“I feel like they peel off way too easily for what I was trying to do”

Durability3%

“it comes apart the first time you use it”

Strength3%

“They were small and flimsy”

Functionality-Overall2%

“Does not work well”

Quality-Overall2%

“cheap not what I was looking”

Value For Money2%

“Too cheap”

Top return reasons

Size-Overall26%

Adhesion/Stickiness25%

Thin21%

Advertised Vs Actual Product7%

Color4%

Value For Money4%