Skip to content

Thick Printer Paper

Fail

Shoppers spend an estimated $81K a year here, so Thick Printer Paper is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$81K/yr66K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
68%top-5 click share · 12 brands · 82 sellers

Flapen Score

Thick Printer Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Thick Printer Paper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thick Printer Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Thick Printer Paper 66K times last year and spent an estimated $81K. The top 5 brands take 73% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
8.5%
Market size, estimated
$81Ka year
Peak month
November1.3× the quietest month
Top search term
thick printer paper34K searches a year

02 · Price

A sale here is worth $14.46.

Listings sell for $14.46 on average, from $5.66 to $32.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.46 that is $4K to $7K a year per listing.

Average price
$14.46under the $15 to $100 sweet spot
Price range
$5.66–$32.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Paper & Paper Crafts. It carries 5,448 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Paper & Paper Crafts
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
5,448per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Thick Printer Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

82

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

18%

  • Brand 128%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 69%

Demand

Thick Printer Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Thick Printer Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thick printer paper34K/yr
  • heavyweight cardstock18K/yr
  • thick paper for crafts8K/yr
  • heavy duty card stock4K/yr
  • heavy weight cardstock paper879/yr

Reviews and returns

What reviews say buyers love and hate about Thick Printer Paper

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Paper Quality”
27%of negative reviews mention “Paper Quality”
0.7%of orders come back
“A bit costly for paper”
A buyer, on “Paper Quality”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Thick Printer Paper questions

Answered from the same tracked data.