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Thick Cardstock

Fail

Shoppers spend an estimated $38K a year here, so Thick Cardstock is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$38K/yr48K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
60%top-5 click share · 17 brands · 106 sellers

Flapen Score

Thick Cardstock against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Thick Cardstock is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thick Cardstock market on Amazon at a glance

Shoppers on Amazon United States searched for Thick Cardstock 48K times last year and spent an estimated $38K. The top 5 brands take 71% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
6.0%
Market size, estimated
$38Ka year
Peak month
February1.3× the quietest month
Top search term
heavy weight cardstock13K searches a year

02 · Price

A sale here is worth $13.09.

Listings sell for $13.09 on average, from $5.66 to $24.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.09 that is $1K to $3K a year per listing.

Average price
$13.09under the $15 to $100 sweet spot
Price range
$5.66–$24.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Paper & Paper Crafts. It carries 3,838 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Paper & Paper Crafts
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
3,838per listing
Listings tracked
29

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Thick Cardstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

106

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 91%

Open market

24%

  • Brand 122%
  • Brand 218%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 66%

Demand

Thick Cardstock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Thick Cardstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heavy weight cardstock13K/yr
  • heavy paper12K/yr
  • heavy weight paper8K/yr
  • cardstock thick5K/yr
  • heavy duty card stock4K/yr
  • 110 cardstock4K/yr
  • heavy weight cardstock paper879/yr
  • 110 lb cardstock 8.5 x 11977/yr

Reviews and returns

What reviews say buyers love and hate about Thick Cardstock

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Paper Quality”
25%of negative reviews mention “Paper Quality”
0.7%of orders come back
“A bit costly for paper”
A buyer, on “Paper Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Thick Cardstock questions

Answered from the same tracked data.