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Thermal Stencil Paper

Fail

The top 5 brands take 100% of clicks, so Thermal Stencil Paper is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$281K/yr55K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
75%top-5 click share · 5 brands · 30 sellers

Flapen Score

Thermal Stencil Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Thermal Stencil Paper is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Stencil Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Thermal Stencil Paper 55K times last year and spent an estimated $281K. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
14.8%
Market size, estimated
$281Ka year
Peak month
March1.2× the quietest month
Top search term
spirit stencil paper31K searches a year

02 · Price

A sale here is worth $34.55.

Listings sell for $34.55 on average, from $19.41 to $53.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $34.55 that is $26K to $35K a year per listing.

Average price
$34.55inside the $15 to $100 sweet spot
Price range
$19.41–$53.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$26K–$35K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #98 within Paper & Paper Crafts. It carries 986 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#98in Paper & Paper Crafts
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
986per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Thermal Stencil Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 27%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

Thermal Stencil Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Thermal Stencil Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spirit stencil paper31K/yr
  • spirit tattoo stencil paper7K/yr
  • spirit paper4K/yr
  • spirit transfer paper6K/yr
  • spirit thermal stencil paper5K/yr
  • spirit tattoo transfer paper2K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Stencil Paper

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Garbage”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thermal Stencil Paper questions

Answered from the same tracked data.