Is the woobles profitable to sell on Amazon United States?

The niche generates $55K/yr across 90 tracked products. 10 of 29 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the the woobles niche?

57 brands and 71 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in the woobles?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Quality-Overall. The return rate is 1.4%.

When does demand for the woobles peak?

Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.

What does it cost to enter the the woobles niche?

Listings span $5.16–$80.56; the average listing price is $23.28 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.

the woobles

Worth a look

Shows a sweet-spot price point ($23.28 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$23.28

avg listing price — sweet spot $15–$100

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$5.16–$80.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good792.51

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$55K

$55K/yr · 131K searches

Growth

Bad-26.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, the woobles is a $55K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

the woobles market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $70K–$93K; units × avg price
Conversion rate: 1.8%
Avg BSR: #132
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 11.4%
Avg brand age: 23 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

57 rising

Sellers

Top-5 brand share

44%

Top 20: 78%

Top-5 click share

25%

Top 20: 57%

Open market

52%

Aeelike20%
The Woobles8%
Katech6%
Granny Squirrel6%
Coopay5%
A-URA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Open Trend

Top the woobles search terms

crochet animal40K/yr -11.8%1.4% conv.
crochet for kids ages 8-1216K/yr +1.3%2.7% conv.
crochet kit blanket20K/yr -41.3%0.8% conv.
knitting starter kit14K/yr -19.0%2.7% conv.
knitting kits for beginners12K/yr -33.5%1.2% conv.
crochet scarf kit9K/yr -69.6%1.2% conv.
woobies crochet kit3K/yr -41.8%1.4% conv.
knitting starter kit beginner for adults2K/yr +15.1%1.5% conv.
the wobbles kit crochet2K/yr +35.6%0.0% conv.
knitting for beginners kit for adults2K/yr -42.0%1.6% conv.

All search terms

Top the woobles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aeelike Knitting Kit for Beginners Complete Beginner Knitting Kit Easy Knitting Set Including Knitting Needles Set Cotton Yarn Learn to Knit Dishcloth with Step-by-Step Instructions Colorful

Aeelike$18.434.4★509 rev

The Woobles Crochet Kit for Beginners - Easy Arts and Crafts Knitting & Crochet Animals Kit As Seen On Shark Tank - Pierre The Penguin

The Woobles$29.694.4★2,726 rev

Aeelike Crochet Kit for Beginners 59pcs Crochet Starter Kits with Yarn Ergonomic Hooks & Storage Case Learn-to-Crochet Set for Adults Kids & Seniors Ideal DIY Craft Gift for Women

Aeelike$17.444.6★4,646 rev

Complete Knitting Kit for Beginners - Learn to Knit Kit with Knitting Accessories Like Thick Beginner Yarn in Gray Bamboo Needles for Beginners & More - Includes Video Tutorials & Written Guide

Granny Squirrel$32.714.4★211 rev

A-URA Learn to Crochet Kit for Beginners Kids and Adults Premium 4 Animal Pattern Beginner Crochet Kits with Easy Tube Yarn & Step-by-Step Video Tutorials (Forest FriendsStandard Size)

A-URA$17.184.3★324 rev

Newest

by launch date

AHANKERE Positive Crochet Cat Animal Emotional Support Crochet Cat Handmade Crochet Animals Lover Gifts for Women Men Handmade Funny Mini Birthday Cute Cat Decor Mom Grandma Daughter Son Friends

AHANKERE$8.7073 rev

6mo ago

Aeelike Blanket Crochet Kit for Beginners Super Easy Crochet Blanket Kit with Soft & Colorful Gradient Yarns Detailed Video Tutorials Crocheting Accessories Aurora Blue Gradient & Ideal Gift

Aeelike$35.47293 rev

8mo ago

Lewhoo Knitting Kit for Beginners Learn to Knit Kit for 6 Patterns Dishcloth with Step-by-Step Instruction Complete Knit Starter Kit -Including Yarn Knitting Needle&Accessories

Lewhoo$23.1624 rev

8mo ago

Crochet Kit for Beginners: Make 3 Cute Amigurumi Animals with Easy-to-Follow Video Tutorial Complete Beginner Crochet Kits for Kids Adults Creative Christmas Birthday Gift Idea for Women & Girls

Gerute$10.31206 rev

9mo ago

Reessy Crochet Blanket Kit for Beginners Adults Gradient Green Ombre Throw Blanket Kit with Soft Chenille Yarn Hooks & Instructions Handmade Crochet Starter Set for Adults

Reessy$30.8421 rev

9mo ago

What buyers say about the woobles

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose21%

“Cool Gift”

Quality-Overall15%

“Amazing quality”

Instructions/User Manual/Troubleshooting8%

“Easy to read instructions”

Value For Money7%

“Good value for the money”

Advertised Vs Actual Product6%

“As described”

Fun/Entertainment Experience6%

“Looks like fun”

Ease Of Use6%

“Easy to Use”

Soft Feel4%

“soft and smooth material”

Size-Overall4%

“Very cute size”

Color2%

“colors are beautiful”

What buyers complain about

Instructions/User Manual/Troubleshooting19%

“Bad instructions”

Size-Overall17%

“Little small”

Quality-Overall8%

“Very cheap quality”

Material Quality5%

“The materials in this kit feel very low quality”

Ease Of Use4%

“hard to work with”

Value For Money4%

“Too expensive”

Advertised Vs Actual Product3%

“Nothing like shown”

Thickness3%

“not the chunkier variety”

Durability2%

“Didnt last”

Hard Feel2%

“the yarn is rough”

Top return reasons

Size-Overall27%

Advertised Vs Actual Product12%

Instructions/User Manual/Troubleshooting11%

Value For Money8%

Material Quality7%

Quality-Overall7%

Color6%

Defective Material/Parts4%

Hard Feel3%

Thin2%

Common questions

Is the woobles profitable to sell on Amazon United States?: The niche generates $55K/yr across 90 tracked products. 10 of 29 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the the woobles niche?: 57 brands and 71 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in the woobles?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Quality-Overall. The return rate is 1.4%.
When does demand for the woobles peak?: Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.
What does it cost to enter the the woobles niche?: Listings span $5.16–$80.56; the average listing price is $23.28 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.