The Woobles
MaybeProducts sell for $23.28 on average, inside the sweet spot. But demand is soft, at -26.4% this quarter, so The Woobles is a Maybe.
- Flapen Score
- 56 / 100Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 4656
- Market size
- $55K/yr131K searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 25%top-5 click share · 57 brands · 71 sellers
Flapen Score
The Woobles against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, The Woobles is stronger. Inside it, weaker.
Market
The The Woobles market on Amazon at a glance
Shoppers on Amazon United States searched for The Woobles 131K times last year and spent an estimated $55K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $55Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- crochet animal40K searches a year
02 · Price
A sale here is worth $23.28.
Listings sell for $23.28 on average, from $5.16 to $80.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.28 that is $0 to $2K a year per listing.
- Average price
- $23.28inside the $15 to $100 sweet spot
- Price range
- $5.16–$80.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #132 within Knitting & Crochet. It carries 793 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 11.4%
- Average rank
- #132in Knitting & Crochet
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 793per listing
- Listings tracked
- 90
04 · Newcomers
10 of last year's 29 launches cleared the first-year sales bar.
29 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top The Woobles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
57 rising
Sellers
71
Top-5 brand share
44%
Top 20: 78%
Top-5 click share
25%
Top 20: 57%
Open market
52%
- Brand 120%
- Brand 28%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
The Woobles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top The Woobles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crochet animal40K/yr
- crochet for kids ages 8-1216K/yr
- crochet kit blanket20K/yr
- knitting starter kit14K/yr
- knitting kits for beginners12K/yr
- crochet scarf kit9K/yr
- woobies crochet kit3K/yr
- knitting starter kit beginner for adults2K/yr
- the wobbles kit crochet2K/yr
- knitting for beginners kit for adults2K/yr
Reviews and returns
What reviews say buyers love and hate about The Woobles
We read the reviews and the return reasons for every product selling here.
“Bad instructions”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Woobles questions
Answered from the same tracked data.