Is the warm company profitable to sell on Amazon United States?

The niche generates $304K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (45/100).

How competitive is the the warm company niche?

9 brands and 77 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in the warm company?

Top complaints mined from reviews: Thickness, Quality-Overall, Smell. The return rate is 0.8%.

When does demand for the warm company peak?

Demand peaks in Feb–Mar; the busiest month runs 1.9× the quietest.

What does it cost to enter the the warm company niche?

Listings span $8.04–$280.36; the average listing price is $44.13 (sweet spot $15–$100). The average incumbent carries 4,157 reviews — the moat a new listing must climb.

the warm company

Skip it

Soft demand (-18.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$44.13

avg listing price — sweet spot $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$304K

$304K/yr · 108K searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$8.04–$280.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,157.2

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, the warm company is a $304K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 45/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

the warm company market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $353K–$441K; units × avg price
Conversion rate: 6.4%
Avg BSR: #46
Page quality: 0%
Prime: 88%
Sponsored: 84%
Out of stock: 2.9%
Avg brand age: 69 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

The Warm Company71%
PLANTIONAL7%
RRKTP5%
Vuwuma5%
Zipcase4%
Drounphi3%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 1.9×

Open Trend

Top the warm company search terms

warm and natural quilt batting60K/yr -7.3%4.7% conv.
warm and natural batting15K/yr -19.8%3.4% conv.
warm and natural cotton batting13K/yr -57.1%4.7% conv.
baby quilt batting5K/yr -14.2%10.8% conv.
quilt batting crib size6K/yr -23.8%8.7% conv.
warm and natural batting for quilting4K/yr -8.1%5.2% conv.
warm and natural3K/yr -28.8%4.4% conv.
warm & natural cotton quilt batting2K/yr -25.2%4.8% conv.

All search terms

Top the warm company products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Warm Company Batting 72-Inch by 90-Inch Warm and Natural Cotton Batting Twin by Warm Company Batting

The Warm Company$33.944.8★185 rev

The Warm Company - Warm & Natural Cotton Quilt Batting 90 x 40 Yard Roll Premium Quilt & Craft Batting for Sewing & Quilting Projects

The Warm Company$280.364.8★13,940 rev

Warm & Natural Cotton Batting Queen Size

The Warm Company$46.884.8★246 rev

The Warm Company - Warm & Natural Cotton Quilt Batting Queen Size 90 x 108 Premium Quilt & Craft Batting for Sewing & Quilting Projects

The Warm Company$37.564.8★13,940 rev

Warm Company Warm Company Warm and Natural Cotton Batting Crib Size 45 inch x 60 inch 2322 (3-Pack)

The Warm Company$35.584.8★387 rev

Newest

by launch date

RRKTP Cotton Quilt Batting By The Roll100% Cotton Batting for Quilting Warm Soft Natural Batting for Sewing Stuffing for Crafts Handmade Quilts& Sewing Project-96 X 10 Yard

RRKTP$79.9841 rev

1mo ago

RRKTP Cotton Batting for Quilting200 g/m Lightweight Quilt Batting Crib SizeNatural All Season Comfort Cotton Stuffing Sewing Handmade & DIY Crafts 5060

RRKTP$15.72134 rev

7mo ago

47 x 59 100% Natural Cotton Quilt Batting Breathable Crib Size Batting

Hoiny$13.75226 rev

11mo ago

KAQRHFT Cotton Quilting Batting Natural Cotton Quilt Batting for Quilts 79 x 91 Inch Light Weight Purely Natural All Season Quilt Batting for Quilts Craft and Sewing Handmade Quilt & DIY

KAQRHFT$21.98200 rev

1y ago

KAQRHFT Natural Cotton Batting Natural Cotton Quilt Batting for Quilts 59 x 79 Inch Light Weight Purely Natural All Season Quilt Batting for Quilts Craft and Sewing Handmade Quilts & DIY

KAQRHFT$19.28200 rev

1y ago

What buyers say about the warm company

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Nice quality and easy to use”

Advertised Vs Actual Product11%

“As advertised”

Soft Feel9%

“Its very soft”

Ease Of Use8%

“Ease of use”

Stitch/Finish/Polish7%

“Completes quilt”

Value For Money7%

“fair price”

Thickness5%

“Nice and thick for winter quilts”

Weight Light5%

“Very nice even and lightweight”

Upholstery/Fabric Quality4%

“Nice fabric with a great weight”

Material Quality4%

“The material is very soft and flexible”

What buyers complain about

Thickness24%

“I was expecting more thickness”

Quality-Overall11%

“Not well made”

Smell6%

“there is a funky smell to it”

Durability5%

“it fell apart”

Value For Money5%

“But I thought it was a little expensive for the amount received”

Washability4%

“Not stable enough to wash”

Ease Of Cleaning3%

“It isn't as clean as i thought it would be”

Material Quality3%

“NOT 100% COTTON”

Advertised Vs Actual Product3%

“Picture is deceiving”

Thin3%

“Thin”

Top return reasons

Thin22%

Size-Overall16%

Material Quality14%

Value For Money10%

Thickness7%

Advertised Vs Actual Product6%

Quality-Overall4%

Color4%

Smell3%

Washability2%

Common questions

Is the warm company profitable to sell on Amazon United States?: The niche generates $304K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (45/100).
How competitive is the the warm company niche?: 9 brands and 77 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in the warm company?: Top complaints mined from reviews: Thickness, Quality-Overall, Smell. The return rate is 0.8%.
When does demand for the warm company peak?: Demand peaks in Feb–Mar; the busiest month runs 1.9× the quietest.
What does it cost to enter the the warm company niche?: Listings span $8.04–$280.36; the average listing price is $44.13 (sweet spot $15–$100). The average incumbent carries 4,157 reviews — the moat a new listing must climb.