The Warm Company

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.

Searches, last 12 months

108K

Growth, 90 days vs prior 90

-18.7%

Conversion, latest week

6.4%

Market size, estimated

$304Ka year

Peak month

March1.9× the quietest month

Top search term

warm and natural quilt batting60K searches a year

Listings sell for $44.13 on average, from $8.04 to $280.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $44.13 that is $11K to $22K a year per listing.

Average price

$44.13inside the $15 to $100 sweet spot

Price range

$8.04–$280.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$11K–$22K

Returns

0.8%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #46 within Quilting. It carries 4,157 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

88%

Out of stock, average day

2.9%

Average rank

#46in Quilting

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

4,157per listing

Listings tracked

25

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

69 months