Is textured cardstock profitable to sell on Amazon United States?

The niche generates $44K/yr across 75 tracked products. 8 of 27 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the textured cardstock niche?

48 brands and 67 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in textured cardstock?

Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Size-Overall. The return rate is 2.0%.

When does demand for textured cardstock peak?

Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.

What does it cost to enter the textured cardstock niche?

Listings span $5.61–$38.86; the average listing price is $14.24 (sweet spot $15–$100). The average incumbent carries 247 reviews — the moat a new listing must climb.

textured cardstock

Worth a look

Shows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($44K/yr) keeps it on the watch list.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Review moat

Great246.95

avg incumbent reviews — the moat a new listing must climb

Returns

Great2.0%

return rate — above 5% kills the launch gate

Price range

Good$5.61–$38.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.24

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Market size

Bad$44K

$44K/yr · 142K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, textured cardstock is a $44K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

textured cardstock market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $43K–$57K; units × avg price
Conversion rate: 2.2%
Avg BSR: #446
Page quality: 0%
Prime: 99%
Sponsored: 96%
Out of stock: 5.4%
Avg brand age: 37 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

48 falling

Sellers

Top-5 brand share

38%

Top 20: 80%

Top-5 click share

25%

Top 20: 59%

Open market

57%

Goefun10%
Prudiut7%
COLOANDUS7%
Diuhofart7%
Uncle Paul7%
K Kattone5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Open Trend

Top textured cardstock search terms

textured cardstock50K/yr -10.1%1.9% conv.
textured scrapbook paper29K/yr -18.1%2.4% conv.
embossed paper21K/yr -12.3%0.9% conv.
embossed cardstock17K/yr -25.9%0.8% conv.
textured cardstock paper8K/yr -13.1%2.7% conv.
textured printer paper7K/yr -7.1%2.5% conv.
textured paper for printing6K/yr -12.5%2.1% conv.
textured card stock4K/yr -7.3%3.0% conv.

All search terms

Top textured cardstock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Linen Textured Cardstock White 100 Sheets 80 lb Cover 8.5 x 11 Inches for Printers Invitation Arts and Craft Scrapbook DIY Projects

COLOANDUS$20.764.8★279 rev

168Pcs Textured Scrapbook Paper Kit - Embossed Rice Decoupage Paper Mixed Media for Scrapbooking Supplies Junk Journaling Cards Making Collage Vintage 6 Pack DIY Decorative Materials Craft Gifts

K Kattone$12.944.5★389 rev

60 Sheets Textured Colored Cardstock - 8.5 x 11.0 inch / 30 Colors 85Ib 230gsm 21.6 x 27.9 cm Heavyweight Card Paper for DIY Card Art Paper Crafting Scrapbook Festive Decor UAP14

Uncle Paul$13.414.5★360 rev

60 Sheets Colored Linen Textured Cardstock Paper 12x12 Inch 85 lb 20 Colors Heavyweight Multi Colored Card Stock Paper Solid Core Double Sided Cardstock for Card Making Craft&Scrapbooking

vidabita$24.814.7★207 rev

20Sheets White Linen Textured Cardstock Paper 8.5x11 80Lb 230GSM Card Stock Paper for Cricut Card Making

KIVTFF$7.874.5★68 rev

Newest

by launch date

Diuhofart 50 Sheets A5 Textured Scrapbook Paper for Crafts Multi-Color Collage Textured Paper Pearlescent Crafting for Card making Scrapbooking Origami Scrap Book

Diuhofart$9.81516 rev

8mo ago

104 Sheets Textured Scrapbook Paper & Mesh Fabric Assorted Set 4 Pack Mixed Special Decorative Paper for Scrapbook Journaling Supplies Junk Journals Handmade Craft 3.9x5.5 In

Prudiut$8.79144 rev

8mo ago

20 Sheets Double-sided Embossed White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34DW20

Uncle Paul$8.22178 rev

10mo ago

8.5x11 Linen Cardstock Textured Paper White Goefun 100lb Heavy Duty Linen Letter Paper Thick Card Stock White Printable for Invitations Resume Letter Cardmaking 100 Pack

Goefun$26.57170 rev

10mo ago

A5 Pearlescent Cardstock Paper Pack 50 Sheets in 25 Colors Double Sided Textured 250 GSM Cardstock Pastel and Metallic Craft Paper for Card Making Scrapbooking Invitations and Paper Crafts

Yalofey$6.1461 rev

1y ago

What buyers say about textured cardstock

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Amazing quality”

Paper Quality19%

“Beautiful paper”

Color11%

“The colors are beautiful”

Advertised Vs Actual Product6%

“As described”

Value For Money5%

“Good value”

Design-Overall4%

“These designs really spark the creative juices in their wonderful designs”

Print Quality4%

“visible and it adds a nice level of sophistication to the print”

Texture/Consistency-Overall4%

“Love the texture”

Thickness3%

“Nice thick pages”

Material Quality2%

“Beautiful materials”

What buyers complain about

Thickness11%

“The paper is thick”

Advertised Vs Actual Product8%

“Pictures are deceiving”

Size-Overall8%

“The sheets are also on the smaller side”

Paper Quality7%

“Paper arrived bent/curled in the corners”

Color7%

“Not true to color”

Value For Money5%

“somewhat expensive”

Quality-Overall5%

“Poor quality with only 4 embossed sheets with poor floral picks”

Paper Brightness2%

“Good color however there was a major crack in the paper that goes through most of the stack”

Strength2%

“Not as sturdy as the last package from same vendor”

Adhesion/Stickiness2%

“Not sure if I needed a different type of glue”

Top return reasons

Color19%

Size-Overall18%

Paper Quality16%

Advertised Vs Actual Product7%

Value For Money6%

Material Quality5%

Thin4%