Texture Paste
FailThe top 5 products take 82% of clicks, so Texture Paste is a Fail.
- Flapen Score
- 43 / 100Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 4643
- Market size
- $245K/yr198K searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 20 sellers
Flapen Score
Texture Paste against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Texture Paste is stronger. Inside it, weaker.
Market
The Texture Paste market on Amazon at a glance
Shoppers on Amazon United States searched for Texture Paste 198K times last year and spent an estimated $245K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.
- Searches, last 12 months
- 198K
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $245Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- texture paste95K searches a year
02 · Price
A sale here is worth $16.82.
Listings sell for $16.82 on average, from $7.25 to $27.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $16.82 that is $17K to $21K a year per listing.
- Average price
- $16.82inside the $15 to $100 sweet spot
- Price range
- $7.25–$27.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $17K–$21K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #53 within Sculpture Supplies. It carries 4,188 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #53in Sculpture Supplies
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 4,188per listing
- Listings tracked
- 9
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Texture Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Redken Long-Lasting Styling Paste For All Hair Types - Adds Long-Lasting Texture & Definition With Flexible Control Medium Hold
- Price
- $27.40
- Rating
- 4.5/5
- Reviews
- 5,733
- Age
- 6mo ago

Bluebird Thick Modeling Paste White 28.2 Oz / 800gm - High Density Acrylic Medium for Texture Thickness and Dimension Additive
- Price
- $15.42
- Rating
- 4.6/5
- Reviews
- 1,554
- Age
- 2y ago

Bluebird Thick Modeling Paste White 5.3 Oz / 150gm - High Density Acrylic Medium for Texture Thickness and Dimension Additive
- Price
- $7.25
- Rating
- 4.6/5
- Reviews
- 1,554
- Age
- 2y ago

Nicpro Modeling Paste 571 ml / 28.2 oz for Acrylic Painting High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Canvas Paint Art Projects DIY 3D Effect
- Price
- $14.81
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 2y ago

Redken Pliable Styling Paste With Flexible Hold For All Hair Types - Adds Lightweight Flexible Texture & Moisture Medium Hold
- Price
- $25.99
- Rating
- 4.6/5
- Reviews
- 6,679
- Age
- 23y ago
Trending
estimated 90-day click momentum
Cremo Hair Styling Texture Paste Premium Barber Grade Texture Paste for Hair Styling 3.4 Oz
- Price
- $9.86
- Rating
- 4.4/5
- Reviews
- 7,171
- Age
- 8mo ago

Nicpro Modeling Paste 571 ml / 28.2 oz for Acrylic Painting High Density Acrylic Medium for Texture Art and Thickness Structural Molding Texture Paste for Canvas Paint Art Projects DIY 3D Effect
- Price
- $14.81
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 2y ago

Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g
- Price
- $18.46
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 10mo ago

Kenra Professional Platinum Texturizing Taffy 13 | Styling Fiber Crme| Medium Hold | Details & Smooths Styles | Superior Control for Sculpting Short & Long Hairstyles | All Hair Types | 2 fl. Oz
- Price
- $23.27
- Rating
- 4.6/5
- Reviews
- 13,046
- Age
- 22y ago

Redken Long-Lasting Styling Paste For All Hair Types - Adds Long-Lasting Texture & Definition With Flexible Control Medium Hold
- Price
- $27.40
- Rating
- 4.5/5
- Reviews
- 5,733
- Age
- 6mo ago
Newest
by launch date
Redken Long-Lasting Styling Paste For All Hair Types - Adds Long-Lasting Texture & Definition With Flexible Control Medium Hold
- Price
- $27.40
- Rating
- 4.5/5
- Reviews
- 5,733
- Age
- 6mo ago

Cremo Hair Styling Texture Paste Premium Barber Grade Texture Paste for Hair Styling 3.4 Oz
- Price
- $9.86
- Rating
- 4.4/5
- Reviews
- 7,171
- Age
- 8mo ago

Endhokn Thick Modeling Paste 30oz / 600ml - Professional High Density Art Texture Paste for Acrylic Painting for Texture and Thickness Color Adjustment Acrylic Gel Medium White 850g
- Price
- $18.46
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 10mo ago

Bluebird Thick Modeling Paste White 5.3 Oz / 150gm - High Density Acrylic Medium for Texture Thickness and Dimension Additive
- Price
- $7.25
- Rating
- 4.6/5
- Reviews
- 1,554
- Age
- 2y ago

Bluebird Thick Modeling Paste White 28.2 Oz / 800gm - High Density Acrylic Medium for Texture Thickness and Dimension Additive
- Price
- $15.42
- Rating
- 4.6/5
- Reviews
- 1,554
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
20
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
3%
- Redken51%
- BLUEBIRD23%
- Nicpro7%
- Ranger6%
- Endhokn6%
- Cremo4%
- Open — no brand owns it (1 brand, 3%)
Demand
Texture Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Texture Paste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- texture paste95K/yr
- redken texture paste33K/yr
- redken paste10K/yr
- texture paste for crafts11K/yr
- redken rough paste 1211K/yr
- redken rough paste10K/yr
- stencil paste7K/yr
- redken hair paste4K/yr
- redken texture paste for hair5K/yr
- rough paste2K/yr
Reviews and returns
What reviews say buyers love and hate about Texture Paste
We read the reviews and the return reasons for every product selling here.
“STRONG ODOR”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Texture Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









