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Texture Paste

Fail

The top 5 products take 82% of clicks, so Texture Paste is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$245K/yr198K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
82%top-5 click share · 7 brands · 20 sellers

Flapen Score

Texture Paste against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Texture Paste is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Texture Paste market on Amazon at a glance

Shoppers on Amazon United States searched for Texture Paste 198K times last year and spent an estimated $245K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
7.3%
Market size, estimated
$245Ka year
Peak month
January2.0× the quietest month
Top search term
texture paste95K searches a year

02 · Price

A sale here is worth $16.82.

Listings sell for $16.82 on average, from $7.25 to $27.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $16.82 that is $17K to $21K a year per listing.

Average price
$16.82inside the $15 to $100 sweet spot
Price range
$7.25–$27.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$17K–$21K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #53 within Sculpture Supplies. It carries 4,188 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#53in Sculpture Supplies
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
4,188per listing
Listings tracked
9

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
83 months

Products

Top Texture Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

20

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • Brand 151%
  • Brand 223%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Texture Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Texture Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • texture paste95K/yr
  • redken texture paste33K/yr
  • redken paste10K/yr
  • texture paste for crafts11K/yr
  • redken rough paste 1211K/yr
  • redken rough paste10K/yr
  • stencil paste7K/yr
  • redken hair paste4K/yr
  • redken texture paste for hair5K/yr
  • rough paste2K/yr

Reviews and returns

What reviews say buyers love and hate about Texture Paste

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
8%of negative reviews mention “Smell”
0.9%of orders come back
“STRONG ODOR”
A buyer, on “Smell”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Texture Paste questions

Answered from the same tracked data.