Testor Corp.

Shoppers searched for this 907K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $708K a year.

Searches, last 12 months

907K

Growth, 90 days vs prior 90

-25.1%

Conversion, latest week

3.1%

Market size, estimated

$708Ka year

Peak month

December2.4× the quietest month

Top search term

model paint180K searches a year

Listings sell for $25.40 on average, from $3.13 to $50.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $25.40 that is $13K to $19K a year per listing.

Average price

$25.40inside the $15 to $100 sweet spot

Price range

$3.13–$50.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$13K–$19K

Returns

1.6%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #266 within Painting. It carries 1,705 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#266in Painting

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,705per listing

Listings tracked

30

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

55 months