tempera cakes
Worth a lookShows low returns (0.9%), but a small market ($37K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$46.69avg listing price — sweet spot $15–$100
Review moat
Great266.77avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.32–$232.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$37K$37K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, tempera cakes is a $37K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
tempera cakes market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $70K–$93K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #4,010
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 86%
- Out of stock
- 1.6%
- Avg brand age
- 72 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
13 flat
Sellers
48
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
38%
Top 20: 82%
Open market
8%
- Jack Richeson33%
- Nuanchu26%
- Colorations22%
- Heigble6%
- First Impressions3%
- Sax3%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — +30.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.4×
Top tempera cakes search terms
- tempera cakes18K/yr
- tempera paint cakes9K/yr
- jack richeson soft pastels7K/yr
- paint cakes4K/yr
- watercolor cakes4K/yr
- tempera cakes classroom pack3K/yr
- jack richeson15K/yr
Top tempera cakes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colorations Tropical Tempera Paint Cakes 8 Colors in Tray
Colorations$13.734.5★62 rev
Sax Non-Toxic Giant Tempera Paint Cakes with Tray - 2 1/4 x 3/4 inch - Set of 9 - Assorted Colors - 402321
Jack Richeson$22.644.7★697 rev
Jack Richeson - 101260 Giant Tempera Cakes in Tray Assorted Opaque Colors Set of 6 - 288628
Jack Richeson$14.434.6★187 rev
Nuanchu 15 Pcs Tempera Paint Cakes 15 Colors Tempera Paint Washable Art Supplies for Painting Drawing Crafts Activities
Nuanchu$27.504.7★19 rev
Sax Non-Toxic Giant Tempera Paint Cakes with Tray - 2 1/4 x 3/4inch - Set of 6 - Assorted Colors - 401192
Jack Richeson$14.154.4★55 rev
Newest
by launch date
Nuanchu 54 Pcs Tempera Paint Cakes with Tray 9 Colors 2.24 x 0.71 Inch Giant Tempera Paint Set Painting Cakes Tray Palette with Paintbrush Paints Adults Art Supplies Crafts Drawing Artists
Nuanchu$62.262 rev
Nuanchu 1 Sets 18 Pcs Tempera Paint Cakes with Tray 18 Colors 2.24 x 0.71inch Large Washable Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners
Nuanchu$25.983 rev
Nuanchu 4 Set 48 Pcs Tempera Paint Cakes with Tray 12 Colors 2.24 x 0.71 Inch Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners
Nuanchu$59.655 rev
Nuanchu 8 Set 96 Pcs Tempera Paint Cakes with Tray 12 Colors 2.24 x 0.71 Inch Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners
Nuanchu$105.554 rev
Nuanchu 18 Pcs Tempera Paint Cakes 18 Colors Large Washable Cake Paint 2.24 x 0.71inch Paints Blocks Art Supplies for Classroom Art Painting Drawing
Nuanchu$24.531 rev
Trending
90-day click momentumNuanchu 54 Pcs Tempera Paint Cakes with Tray 9 Colors 2.24 x 0.71 Inch Giant Tempera Paint Set Painting Cakes Tray Palette with Paintbrush Paints Adults Art Supplies Crafts Drawing Artists
Nuanchu$62.265.0★
Nuanchu 18 Pcs Tempera Paint Cakes 18 Colors Large Washable Cake Paint 2.24 x 0.71inch Paints Blocks Art Supplies for Classroom Art Painting Drawing
Nuanchu$24.535.0★
Nuanchu 1 Sets 18 Pcs Tempera Paint Cakes with Tray 18 Colors 2.24 x 0.71inch Large Washable Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners
Nuanchu$25.983.6★
Nuanchu 8 Set 96 Pcs Tempera Paint Cakes with Tray 12 Colors 2.24 x 0.71 Inch Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners
Nuanchu$105.554.7★
Nuanchu 4 Set 48 Pcs Tempera Paint Cakes with Tray 12 Colors 2.24 x 0.71 Inch Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners
Nuanchu$59.653.7★
What buyers say about tempera cakes
What buyers praise and complain about, mined from review topics.What buyers love
“Vivid brightcolor”
“Great quality for the price point”
“Good value”
“Set up and clean up are super easy”
“Theyre durable and crack-resistant, so my kids can work on their projects without worrying about the paint messing up”
“Received as advertised”
“I love to paint”
“This Tempera Paint Cakes Set is perfect for my kids' art time”
“Easy to use, great colors”
“Perfect for art projects with my daughter”
What buyers complain about
“They are so expensive”
“I dont even buy the little trays of water color anymore”
“Item was not new”
“These really are not good quality”
“it was a gift so its unfortunate the case that holds the colors arrived in damaged condition”
“Hard to pick up pigment”
“It breaks”
“Why struggle with using cheap materials”
“kind of turns into a mess”
“The paint dries very chalky on paper”
Top return reasons
Common questions
- Is tempera cakes profitable to sell on Amazon United States?
- The niche generates $37K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +30.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the tempera cakes niche?
- 13 brands and 48 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in tempera cakes?
- Top complaints mined from reviews: Value For Money, Color, Product Condition. The return rate is 0.9%.
- When does demand for tempera cakes peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.4× the quietest.
- What does it cost to enter the tempera cakes niche?
- Listings span $7.32–$232.11; the average listing price is $46.69 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.