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Taylor Swift Crafts

Fail

Shoppers spend an estimated $21K a year here, so Taylor Swift Crafts is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$21K/yr30K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
53%top-5 click share · 14 brands · 16 sellers

Flapen Score

Taylor Swift Crafts against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Taylor Swift Crafts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Crafts market on Amazon at a glance

Shoppers on Amazon United States searched for Taylor Swift Crafts 30K times last year and spent an estimated $21K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
5.0%
Market size, estimated
$21Ka year
Peak month
December4.1× the quietest month
Top search term
taylor swift crafts16K searches a year

02 · Price

A sale here is worth $14.41.

Listings sell for $14.41 on average, from $6.95 to $22.06. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $14.41 that is $0 to $1K a year per listing.

Average price
$14.41under the $15 to $100 sweet spot
Price range
$6.95–$22.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #1,276 within Mosaic Making. It carries 115 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
23.3%
Average rank
#1,276in Mosaic Making
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
115per listing
Listings tracked
17

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Taylor Swift Crafts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

$0$852$2K$3K$3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

16

Est. top-5 brand share

56%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 100%

Open market

37%

  • WPROICHD13%
  • Saysurey12%
  • LETISH11%
  • Weadatty11%
  • LIULIMI9%
  • stnckic8%

Demand

Taylor Swift Crafts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Taylor Swift Crafts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • taylor swift crafts16K/yr
  • taylor swift craft10K/yr
  • taylor swift arts and crafts4K/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Crafts

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
12%of negative reviews mention “Color”
2.1%of orders come back
“no color where it should be”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Taylor Swift Crafts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data