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Taupe Velvet Ribbon

Fail

Demand is soft, at -52.0% this quarter, so Taupe Velvet Ribbon is a Fail.

Flapen Score
18
18 / 100
Ranks 4,634 of 4,656 Arts, Crafts & Sewing niches · −28 vs the category median of 46
Market size
$7K/yr31K searches / yr
90-day growth
-52.0%search demand this quarter
Competition
78%top-5 click share · 8 brands · 11 sellers

Flapen Score

Taupe Velvet Ribbon against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Taupe Velvet Ribbon is stronger. Inside it, weaker.

18Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taupe Velvet Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Taupe Velvet Ribbon 31K times last year and spent an estimated $7K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 18 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-52.0%
Conversion, latest week
2.4%
Market size, estimated
$7Ka year
Peak month
November57.2× the quietest month
Top search term
beige velvet ribbon7K searches a year

02 · Price

A sale here is worth $9.52.

Listings sell for $9.52 on average, from $5.97 to $17.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $9.52 that is $0 to $952 a year per listing.

Average price
$9.52under the $15 to $100 sweet spot
Price range
$5.97–$17.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$952
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #1,611 within Trim & Embellishments. It carries 1,077 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#1,611in Trim & Embellishments
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,077per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Taupe Velvet Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

11

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

14%

  • Brand 121%
  • Brand 220%
  • Brand 316%
  • Brand 412%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (2 brands, 14%)

Demand

Taupe Velvet Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 57.2×

Search terms

Top Taupe Velvet Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beige velvet ribbon7K/yr
  • taupe velvet ribbon7K/yr
  • tan velvet ribbon6K/yr
  • light brown velvet ribbon4K/yr
  • camel velvet ribbon4K/yr
  • khaki velvet ribbon4K/yr

Reviews and returns

What reviews say buyers love and hate about Taupe Velvet Ribbon

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Color”
8.0%of orders come back
“Pretty color”
A buyer, on “Color”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Taupe Velvet Ribbon questions

Answered from the same tracked data.