Is tassels profitable to sell on Amazon United States?

The niche generates $376K/yr across 28 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Skip it (49/100).

How competitive is the tassels niche?

22 brands and 27 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in tassels?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.0%.

When does demand for tassels peak?

Demand peaks in May; the busiest month runs 2.1× the quietest.

What does it cost to enter the tassels niche?

Listings span $5.48–$14.73; the average listing price is $8.05 (sweet spot $15–$100). The average incumbent carries 1,597 reviews — the moat a new listing must climb.

tassels

Skip it

Prices mostly outside the sweet spot ($5.48–$14.73) — this niche doesn't clear our bar today.

Returns

Good2.0%

return rate — above 5% kills the launch gate

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Market size

Good$376K

$376K/yr · 1.2M searches

Growth

Good+24.3%

90-day search growth — must beat 0% to launch

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,596.96

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.05

avg listing price — sweet spot $15–$100

Price range

Bad$5.48–$14.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, tassels is a $376K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

tassels market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: $403K–$483K; units × avg price
Conversion rate: 3.9%
Avg BSR: #903
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.3%
Avg brand age: 31 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

54%

Top 20: 90%

Open market

35%

CREATRILL23%
BeeCoAoo10%
BOUBONI9%
NIUBIER9%
Tupalizy9%
cridoz5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.1×

Open Trend

Top tassels search terms

tassels312K/yr +29.6%1.7% conv.
bookmark tassels169K/yr +7.9%7.0% conv.
tassel92K/yr +48.8%0.8% conv.
tassels for crafts92K/yr +23.8%2.4% conv.
tassels for bookmarks95K/yr +3.6%6.8% conv.
tassels for keychain making93K/yr +7.6%2.8% conv.
mini tassels37K/yr +133.5%2.3% conv.
keychain tassels54K/yr +21.3%2.6% conv.
tassel charms20K/yr +123.9%0.5% conv.
tassel keychain41K/yr -1.4%0.3% conv.

All search terms

Top tassels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Creatrill 100 Pcs 13cm/5 Inch Silky Handmade Soft Craft Mini Tassels with Loops for Jewelry Making DIY Projects Bookmarks 20 Colors 5 Pcs of Each

CREATRILL$7.204.6★4,809 rev

160 Pack Bulk Bookmark Tassels 5 Inch Soft Silky Tassels with Loops 20 Colors for Bookmarks DIY Crafts & Keychain Making Multi-Color Tassel Set

BeeCoAoo$6.794.7★137 rev

Tassels 140pcs Bookmark Tassels in Assorted Colors 13cm/5 Inch Tassels for Crafts Bookmark Tassels Bulk with Loops for Keychain Making DIY Projects (35 Colors 4 Pcs Each)

NIUBIER$6.024.5★560 rev

Tupalizy Mini Silky Handmade Soft Flossy Bookmark Tassels with Cord Loop for Keychain Earring Jewelry Making Souvenir Graduation Clothing Sewing Gift Tag DIY Craft Projects 20PCS (Light Gold)

Tupalizy$5.914.7★2,520 rev

BOUBONI 100 Pcs Bookmark Tassels Bulk 20 Colors Soft Craft Silky Handmade Mini Tassels for Jewelry Making with Loops for DIY Craft Accessory Dress Decoration

BOUBONI$6.124.7★826 rev

Newest

by launch date

Youbay Tassels Decorative Craft Bookmark Bulk - Tassel Charm Ornament Decoration as Accessory Gift for DIY Colorful Handmade Bookmark Making Jewelry Party Supply

youbay$6.962 rev

1mo ago

Youbay Keychain Tassel Charm Jewelry Making Leather Tassel Keychain Charm for DIY Jewelry Making Craft as Silver Key Chain Bracelet Supply Ornament Resin Acrylic Blank Bulk

youbay$6.965 rev

1mo ago

160 Pack Bulk Bookmark Tassels 5 Inch Soft Silky Tassels with Loops 20 Colors for Bookmarks DIY Crafts & Keychain Making Multi-Color Tassel Set

BeeCoAoo$6.79137 rev

6mo ago

NEBURORA 120 Pcs Bookmark Tassels Bulk 13cm/5 Inch 24 Colors Silky Handmade Soft Mini Tassel with Loops for Crafts Jewelry Keychain Making DIY Projects

NEBURORA$6.53126 rev

1y ago

BOUBONI 120 Pack Leather Keychain Tassels Charms Silver White Cap Multicolor Tassels for Jewelry Keychain Making Bracelets Craft Supplies (Multicolor 38mm)

BOUBONI$8.90164 rev

1y ago

What buyers say about tassels

What buyers praise and complain about, mined from review topics.

What buyers love

Color30%

“Great color choices”

Quality-Overall21%

“there's a great variety”

Advertised Vs Actual Product9%

“As advertised”

Value For Money9%

“Amazing value”

Size-Overall3%

“Ideal size”

Ease Of Use2%

“Easy to use”

Durability2%

“They are durable”

Design-Overall2%

“Stylish”

Touch/Button Controls1%

“The perfect touch”

Soft Feel1%

“also very soft”

What buyers complain about

Quality-Overall19%

“quality control not good”

Durability14%

“2 fell apart”

Size-Overall12%

“Were large very large”

Color10%

“about have the bag are mixed colors”

Thickness5%

“They are not very thick”

Value For Money3%

“Expensive Looking Tassels”

Strength3%

“The rings are pretty flimsy I wouldnt put on something to sell”

Advertised Vs Actual Product2%

“Deceptive”

Ease Of Use1%

“Time consuming”

Product Condition1%

“Only received 33 pieces of 100, some pieces appear used and cut short”

Top return reasons

Size-Overall41%

Color22%

Quality-Overall7%

Advertised Vs Actual Product5%

Value For Money5%

Thin4%

Material Quality3%

Display Colors3%

Functionality-Overall2%

Durability1%

Common questions

Is tassels profitable to sell on Amazon United States?: The niche generates $376K/yr across 28 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Skip it (49/100).
How competitive is the tassels niche?: 22 brands and 27 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in tassels?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.0%.
When does demand for tassels peak?: Demand peaks in May; the busiest month runs 2.1× the quietest.
What does it cost to enter the tassels niche?: Listings span $5.48–$14.73; the average listing price is $8.05 (sweet spot $15–$100). The average incumbent carries 1,597 reviews — the moat a new listing must climb.