Tassels
FailPrices span $5.48–$14.73, mostly outside the sweet spot, so Tassels is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $376K/yr1.2M searches / yr
- 90-day growth
- +24.3%search demand this quarter
- Competition
- 54%top-5 click share · 22 brands · 27 sellers
Flapen Score
Tassels against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Tassels is stronger. Inside it, weaker.
Market
The Tassels market on Amazon at a glance
Shoppers on Amazon United States searched for Tassels 1.2M times last year and spent an estimated $376K. The top 5 brands take 60% of clicks. Demand peaks in May. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $376K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +24.3%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $376Ka year
- Peak month
- May2.1× the quietest month
- Top search term
- tassels312K searches a year
02 · Price
A sale here is worth $8.05.
Listings sell for $8.05 on average, from $5.48 to $14.73. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $8.05 that is $12K to $16K a year per listing.
- Average price
- $8.05under the $15 to $100 sweet spot
- Price range
- $5.48–$14.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $12K–$16K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #903 within Trim & Embellishments. It carries 1,597 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #903in Trim & Embellishments
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,597per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Tassels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Creatrill 100 Pcs 13cm/5 Inch Silky Handmade Soft Craft Mini Tassels with Loops for Jewelry Making DIY Projects Bookmarks 20 Colors 5 Pcs of Each
- Price
- $7.20
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 9y ago

160 Pack Bulk Bookmark Tassels 5 Inch Soft Silky Tassels with Loops 20 Colors for Bookmarks DIY Crafts & Keychain Making Multi-Color Tassel Set
- Price
- $6.79
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 6mo ago

Tassels 140pcs Bookmark Tassels in Assorted Colors 13cm/5 Inch Tassels for Crafts Bookmark Tassels Bulk with Loops for Keychain Making DIY Projects (35 Colors 4 Pcs Each)
- Price
- $6.02
- Rating
- 4.5/5
- Reviews
- 560
- Age
- 2y ago

Tupalizy Mini Silky Handmade Soft Flossy Bookmark Tassels with Cord Loop for Keychain Earring Jewelry Making Souvenir Graduation Clothing Sewing Gift Tag DIY Craft Projects 20PCS (Light Gold)
- Price
- $5.91
- Rating
- 4.7/5
- Reviews
- 2,520
- Age
- 7y ago

BOUBONI 100 Pcs Bookmark Tassels Bulk 20 Colors Soft Craft Silky Handmade Mini Tassels for Jewelry Making with Loops for DIY Craft Accessory Dress Decoration
- Price
- $6.12
- Rating
- 4.7/5
- Reviews
- 826
- Age
- 1y ago
Trending
estimated 90-day click momentum
Youbay Keychain Tassel Charm Jewelry Making Leather Tassel Keychain Charm for DIY Jewelry Making Craft as Silver Key Chain Bracelet Supply Ornament Resin Acrylic Blank Bulk
- Price
- $6.96
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 1mo ago

Youbay Tassels Decorative Craft Bookmark Bulk - Tassel Charm Ornament Decoration as Accessory Gift for DIY Colorful Handmade Bookmark Making Jewelry Party Supply
- Price
- $6.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

I-BOSOM Colorful Boho Pom Pom Tassel Bag Charm Key Chain (R01 style)
- Price
- $7.75
- Rating
- 4.6/5
- Reviews
- 4,133
- Age
- 7y ago

160 Pack Bulk Bookmark Tassels 5 Inch Soft Silky Tassels with Loops 20 Colors for Bookmarks DIY Crafts & Keychain Making Multi-Color Tassel Set
- Price
- $6.79
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 6mo ago

Tupalizy Mini Silky Handmade Soft Flossy Bookmark Tassels with Cord Loop for Keychain Earring Jewelry Making Souvenir Graduation Clothing Sewing Gift Tag DIY Craft Projects 20PCS (Light Gold)
- Price
- $5.91
- Rating
- 4.7/5
- Reviews
- 2,520
- Age
- 7y ago
Newest
by launch date
Youbay Tassels Decorative Craft Bookmark Bulk - Tassel Charm Ornament Decoration as Accessory Gift for DIY Colorful Handmade Bookmark Making Jewelry Party Supply
- Price
- $6.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

Youbay Keychain Tassel Charm Jewelry Making Leather Tassel Keychain Charm for DIY Jewelry Making Craft as Silver Key Chain Bracelet Supply Ornament Resin Acrylic Blank Bulk
- Price
- $6.96
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 1mo ago

160 Pack Bulk Bookmark Tassels 5 Inch Soft Silky Tassels with Loops 20 Colors for Bookmarks DIY Crafts & Keychain Making Multi-Color Tassel Set
- Price
- $6.79
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 6mo ago

NEBURORA 120 Pcs Bookmark Tassels Bulk 13cm/5 Inch 24 Colors Silky Handmade Soft Mini Tassel with Loops for Crafts Jewelry Keychain Making DIY Projects
- Price
- $6.53
- Rating
- 4.2/5
- Reviews
- 126
- Age
- 1y ago

BOUBONI 120 Pack Leather Keychain Tassels Charms Silver White Cap Multicolor Tassels for Jewelry Keychain Making Bracelets Craft Supplies (Multicolor 38mm)
- Price
- $8.90
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
27
Est. top-5 brand share
60%
Top 20: 98%
Est. top-5 click share
54%
Top 20: 90%
Open market
35%
- CREATRILL23%
- BeeCoAoo10%
- BOUBONI9%
- NIUBIER9%
- Tupalizy9%
- cridoz5%
Demand
Tassels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.1×
Search terms
Top Tassels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tassels312K/yr
- bookmark tassels169K/yr
- tassel92K/yr
- tassels for crafts92K/yr
- tassels for bookmarks95K/yr
- tassels for keychain making93K/yr
- mini tassels37K/yr
- keychain tassels54K/yr
- tassel charms20K/yr
- tassel keychain41K/yr
Reviews and returns
What reviews say buyers love and hate about Tassels
We read the reviews and the return reasons for every product selling here.
“quality control not good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tassels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









