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Tape Pen

Fail

The top 5 brands take 100% of clicks, so Tape Pen is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$254K/yr185K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
65%top-5 click share · 5 brands · 60 sellers

Flapen Score

Tape Pen against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Tape Pen is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tape Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Tape Pen 185K times last year and spent an estimated $254K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
5.7%
Market size, estimated
$254Ka year
Peak month
February1.7× the quietest month
Top search term
tombow tape runner33K searches a year

02 · Price

A sale here is worth $24.40.

Listings sell for $24.40 on average, from $5.83 to $148.66. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $24.40 that is $24K to $31K a year per listing.

Average price
$24.40inside the $15 to $100 sweet spot
Price range
$5.83–$148.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$24K–$31K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #199 within Adhesives. It carries 4,000 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#199in Adhesives
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,000per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Tape Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 239%
  • Brand 34%
  • Brand 42%
  • Brand 51%

Demand

Tape Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMayAug

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Tape Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tombow tape runner33K/yr
  • adtech tape runner refills29K/yr
  • ad tech tape glue runner refill18K/yr
  • tape runner refills13K/yr
  • adtech tape runner17K/yr
  • tombow glue tape10K/yr
  • ad tech tape runner5K/yr
  • scrapbook adhesives6K/yr
  • tombow tape runner refills7K/yr
  • tombow adhesive5K/yr

Reviews and returns

What reviews say buyers love and hate about Tape Pen

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Adhesion/Stickiness”
36%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“Absolutely horrendous adhesive”
A buyer, on “Adhesion/Stickiness”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tape Pen questions

Answered from the same tracked data.