tape pen
Worth a lookShows searches that convert (15.6% search→purchase), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$20.25avg listing price — sweet spot $15–$100
Market size
Good$579K$579K/yr · 183K searches
Price range
Good$5.94–$144.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,259.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tape pen is a $579K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
tape pen market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $506K–$608K
- units × avg price
- Conversion rate
- 15.6%
- Avg BSR
- #144
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.0%
- Avg brand age
- 57 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
67
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 98%
Open market
0%
- Tombow48%
- Adtech44%
- TMOL3%
- TAPE RUNNER2%
- MARCADORUS1%
- XUXU1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top tape pen search terms
- tombow tape runner31K/yr
- adtech tape runner refills29K/yr
- adtech tape runner18K/yr
- ad tech tape glue runner refill18K/yr
- tape runner refills12K/yr
- tombow glue tape10K/yr
- scrapbook adhesives6K/yr
- tombow tape runner refills7K/yr
- tombow adhesive tape runner8K/yr
- ad tech tape runner4K/yr
Top tape pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tombow 62106 Mono Permanent Adhesive Applicator. Easy to Use Tape Runner for Strong Instant Bond.
Tombow$8.314.6★8,797 rev
Tombow 62207 MONO Permanent Adhesive Refills 3-Pack. Easy to Use Refills for a Strong Instant Bond
Tombow$11.694.5★9,033 rev
AdTech Permanent Glue Runner 35 Yards (3-Pack) | Strong Double-Sided Adhesive for Crafting Scrapbooking & Office Use | Acid-Free Reliable Bond
Adtech$21.614.6★19,236 rev
Crafters Tape Permanent Glue Runner-.31x8.75 Yards
Adtech$6.784.6★1,463 rev
AdTech 05674 Permanent Crafters Tape Refills Pack of 8 Clear
Adtech$15.204.7★5,985 rev
Newest
by launch date
AdTech 05674 Permanent Crafters Tape Refills Pack of 8 Clear
Adtech$17.467 rev
AdTech 05674 Permanent Crafters Tape Refills Pack of 8 Clear
Adtech$15.205,985 rev
Double Sided Tape with Retractable Dispenser Roller - Permanent Acid Free Transparent - 2 Runners & 8 Refill Cartridges - Ideal Scrapbook Supplies & Scrapbooking Supplies Kit - 315 Inches Each
TAPE RUNNER$24.50216 rev
Glue Tape for Scrapbooking Scrapbook Tape 4 Pcs Double Sided Tape Roller for Crafts 26 Ft x 0.31 In Tape Runner Junk Journal Supplies Scrapbook Supplies & Craft Photo Card Making Supplies.
MARCADORUS$8.022,533 rev
TMOL 12 Pack Scrapbook Tape 26 Ft x 0.31 in Double Sided Tape Roller Permanent Adhesive Tape Dispenser Runner Photo-Safe Glue Tape Roller for Scrapbooking Crafts and Arts Projects Smooth & Clean
TMOL$13.241,018 rev
Trending
90-day click momentumAdTech 05674 Permanent Crafters Tape Refills Pack of 8 Clear
Adtech$17.464.1★
AdTech Permanent Glue Runner 35 Yards (3-Pack) | Strong Double-Sided Adhesive for Crafting Scrapbooking & Office Use | Acid-Free Reliable Bond
Adtech$21.614.6★
AdTech 05674 Permanent Crafters Tape Refills case pack of 12
Adtech$144.034.7★
Crafters Tape Permanent Glue Runner-.31x8.75 Yards
Adtech$6.784.6★
Tombow 62108 Mono Removable Adhesive Applicator 1/3-Inch x 472-Inch Roller
Tombow$7.644.6★
What buyers say about tape pen
What buyers praise and complain about, mined from review topics.What buyers love
“Adhesion is strong”
“easy to control”
“The dispenser is well made”
“Good value”
“Works great”
“As Advertised”
“Smooth and durable”
“Works really well”
“Cost effective refills for the AdTech tape runners”
“The design is impressive”
What buyers complain about
“Adhesive is very weak”
“Not durable”
“These Barely Work”
“Not great quality”
“A bit pricey”
“Barely useable”
“the dispenser is fussy”
“these do not really roll well on any photos or paper i have tried”
“Product is not the same”
“Not very strong”
Top return reasons
Common questions
- Is tape pen profitable to sell on Amazon United States?
- The niche generates $579K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the tape pen niche?
- 6 brands and 67 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in tape pen?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Functionality-Overall. The return rate is 0.6%.
- When does demand for tape pen peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the tape pen niche?
- Listings span $5.94–$144.03; the average listing price is $20.25 (sweet spot $15–$100). The average incumbent carries 4,259 reviews — the moat a new listing must climb.