tank model kit
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$35.11avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good516.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.37–$127.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 441K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, tank model kit is a $67K/yr Amazon United States market (441K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
tank model kit market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $105K–$140K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #830
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 50%
- Out of stock
- 1.2%
- Avg brand age
- 56 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
173
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
23%
Top 20: 49%
Open market
5%
- TAMIYA76%
- SEBUNAS5%
- ACADEMY HOBBY MODEL KITS4%
- Revell4%
- MISTBUY3%
- Nifeliz3%
- Open — no brand owns it (7 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.5×
Top tank model kit search terms
- 1/35 scale military models79K/yr
- tamiya 1/3536K/yr
- military model kits32K/yr
- tank model kit33K/yr
- 1/3530K/yr
- 1/35 tamiya19K/yr
- tank model27K/yr
- ww2 model kits24K/yr
- tamiya car model kits14K/yr
- model tank23K/yr
Top tank model kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tamiya 32592 1/48 M1A2 Abrams Plastic Model Kit
TAMIYA$29.464.4★631 rev
Tamiya 35346 1/35 US Medium Tank M4A3E8 Sherman Plastic Model Kit
TAMIYA$42.414.7★1,534 rev
Tamiya Models German Pzkfw V Panther Ausf A Model Kit
TAMIYA$24.974.6★2,075 rev
TAMIYA Jeep Willys 1/4 Ton 4X4 Hobby Model Kit for ages 168 months to 1200 months
TAMIYA$21.344.7★1,606 rev
SEBUNAS 1/48 Scale T-90 Military Tank Quick Build Model Kits Russian Armored Vehicle T90 Main Battle Tank Building Model Gift for Adults and Kids (12PCS)
SEBUNAS$11.674.7★742 rev
Newest
by launch date
Tamiya 35140 1/35 Military Miniature Series No.140 American M60A3 Tank Plastic Model
TAMIYA$34.273 rev
TAMIYA 35393 1/35 Military Miniature Series No. 393 Shbimwagen 166 Wide Wheel Plastic Model
TAMIYA$23.1443 rev
Tamiya 35144 1/35 Military Miniature Series No. 144 German Armor 8 Ton Half 1.5 inch (3.7 cm) Aircraft Gun Equipped with 37 Type Flaksauria Plastic Model (Military Vehicle)
TAMIYA$30.2118 rev
1165-Piece WW2 Army Tank Toys Building Sets Compatible with Lego Create A Large KV-VI Military Models or 8 Set WWII Tanks Great Gifts for Boys Kids
MISTBUY$23.78106 rev
SEBUNAS 1/48 Scale T-90 Military Tank Quick Build Model Kits Russian Armored Vehicle T90 Main Battle Tank Building Model Gift for Adults and Kids (12PCS)
SEBUNAS$11.67742 rev
Trending
90-day click momentumTamiya 35140 1/35 Military Miniature Series No.140 American M60A3 Tank Plastic Model
TAMIYA$34.275.0★
Tamiya 35144 1/35 Military Miniature Series No. 144 German Armor 8 Ton Half 1.5 inch (3.7 cm) Aircraft Gun Equipped with 37 Type Flaksauria Plastic Model (Military Vehicle)
TAMIYA$30.214.8★
TAMIYA 35393 1/35 Military Miniature Series No. 393 Shbimwagen 166 Wide Wheel Plastic Model
TAMIYA$23.144.6★
Academy Plastics M1151 Enhanced Armament Carrier With tools
ACADEMY HOBBY MODEL KITS$27.674.6★
Tamiya 32595 1/48 US Medium Tank M4A3E8 Sherman Plastic Model Kit
TAMIYA$28.894.5★
What buyers say about tank model kit
What buyers praise and complain about, mined from review topics.What buyers love
“Very cool design”
“Amazing quality”
“easy to put together”
“Great fun”
“easy to understand instructions”
“Fantastic Price”
“The size is good”
“Christmas gift”
“easy to read”
“all of the pieces fit together well”
What buyers complain about
“a little difficult to put together”
“no instructions”
“actually a bit bigger than I thought it would be”
“Poor quality control”
“It fell apart many times”
“Poorly described”
“Have to glue parts just to stay together”
“They fall apart VERY easily”
“a bit on the expensive side”
“Frustrating build overall”
Top return reasons
Common questions
- Is tank model kit profitable to sell on Amazon United States?
- The niche generates $67K/yr across 94 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the tank model kit niche?
- 13 brands and 173 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in tank model kit?
- Top complaints mined from reviews: Assembly/Installation, Instructions/User Manual/Troubleshooting, Size-Overall. The return rate is 1.5%.
- When does demand for tank model kit peak?
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the tank model kit niche?
- Listings span $11.37–$127.96; the average listing price is $35.11 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.