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Tank Model Kit

Fail

Buyers convert on only 0.4% of searches, so Tank Model Kit is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$67K/yr441K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
23%top-5 click share · 13 brands · 173 sellers

Flapen Score

Tank Model Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Tank Model Kit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tank Model Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Tank Model Kit 441K times last year and spent an estimated $67K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 441K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
441K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
0.4%
Market size, estimated
$67Ka year
Peak month
December2.5× the quietest month
Top search term
1/35 scale military models79K searches a year

02 · Price

A sale here is worth $35.11.

Listings sell for $35.11 on average, from $11.37 to $127.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $35.11 that is $0 to $4K a year per listing.

Average price
$35.11inside the $15 to $100 sweet spot
Price range
$11.37–$127.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #830 within Model & Hobby Building. It carries 517 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
93%
Out of stock, average day
1.2%
Average rank
#830in Model & Hobby Building
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
517per listing
Listings tracked
94

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
56 months

Products

Top Tank Model Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

173

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

23%

Top 20: 49%

Open market

5%

  • Brand 176%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 5%)

Demand

Tank Model Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Tank Model Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1/35 scale military models79K/yr
  • tamiya 1/3536K/yr
  • military model kits32K/yr
  • tank model kit33K/yr
  • 1/3530K/yr
  • 1/35 tamiya19K/yr
  • tank model27K/yr
  • ww2 model kits24K/yr
  • tamiya car model kits14K/yr
  • model tank23K/yr

Reviews and returns

What reviews say buyers love and hate about Tank Model Kit

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Design-Overall”
17%of negative reviews mention “Assembly/Installation”
1.5%of orders come back
“a little difficult to put together”
A buyer, on “Assembly/Installation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tank Model Kit questions

Answered from the same tracked data.