Tan Paper
FailThe top 5 brands take 100% of clicks, so Tan Paper is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $131K/yr105K searches / yr
- 90-day growth
- +72.8%search demand this quarter
- Competition
- 82%top-5 click share · 4 brands · 74 sellers
Flapen Score
Tan Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Tan Paper is stronger. Inside it, weaker.
Market
The Tan Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Tan Paper 105K times last year and spent an estimated $131K. All 4 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +72.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- +72.8%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $131Ka year
- Peak month
- August10.4× the quietest month
- Top search term
- manila paper28K searches a year
02 · Price
A sale here is worth $14.75.
Listings sell for $14.75 on average, from $5.91 to $24.38. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $14.75 that is $11K to $15K a year per listing.
- Average price
- $14.75under the $15 to $100 sweet spot
- Price range
- $5.91–$24.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $11K–$15K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #287 within Art Paper. It carries 779 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #287in Art Paper
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 779per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Tan Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 147%
- Brand 241%
- Brand 310%
- Brand 42%
- Open — no brand owns it (0%)
Demand
Tan Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 10.4×
Search terms
Top Tan Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- manila paper28K/yr
- manilla paper19K/yr
- manilla paper 12x1812K/yr
- manila paper 12x189K/yr
- manilla paper 9 x 126K/yr
- manila paper 9x129K/yr
- manilla paper 8.5 x 113K/yr
- manilla construction paper4K/yr
- 12x18 manilla paper6K/yr
- 9x12 manilla paper5K/yr
Reviews and returns
What reviews say buyers love and hate about Tan Paper
We read the reviews and the return reasons for every product selling here.
“A bit thicker than normal pattern paper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tan Paper questions
Answered from the same tracked data.









