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Tan Paper

Fail

The top 5 brands take 100% of clicks, so Tan Paper is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$131K/yr105K searches / yr
90-day growth
+72.8%search demand this quarter
Competition
82%top-5 click share · 4 brands · 74 sellers

Flapen Score

Tan Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Tan Paper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tan Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Tan Paper 105K times last year and spent an estimated $131K. All 4 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +72.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+72.8%
Conversion, latest week
8.4%
Market size, estimated
$131Ka year
Peak month
August10.4× the quietest month
Top search term
manila paper28K searches a year

02 · Price

A sale here is worth $14.75.

Listings sell for $14.75 on average, from $5.91 to $24.38. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $14.75 that is $11K to $15K a year per listing.

Average price
$14.75under the $15 to $100 sweet spot
Price range
$5.91–$24.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #287 within Art Paper. It carries 779 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#287in Art Paper
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
779per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Tan Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

74

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 241%
  • Brand 310%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Tan Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 10.4×

Search terms

Top Tan Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • manila paper28K/yr
  • manilla paper19K/yr
  • manilla paper 12x1812K/yr
  • manila paper 12x189K/yr
  • manilla paper 9 x 126K/yr
  • manila paper 9x129K/yr
  • manilla paper 8.5 x 113K/yr
  • manilla construction paper4K/yr
  • 12x18 manilla paper6K/yr
  • 9x12 manilla paper5K/yr

Reviews and returns

What reviews say buyers love and hate about Tan Paper

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Thickness”
1.1%of orders come back
“A bit thicker than normal pattern paper”
A buyer, on “Thickness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Tan Paper questions

Answered from the same tracked data.