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Tan Felt

Fail

Shoppers spend an estimated $63K a year here, so Tan Felt is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$63K/yr53K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
49%top-5 click share · 17 brands · 18 sellers

Flapen Score

Tan Felt against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Tan Felt is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tan Felt market on Amazon at a glance

Shoppers on Amazon United States searched for Tan Felt 53K times last year and spent an estimated $63K. The top 5 brands take 77% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
9.6%
Market size, estimated
$63Ka year
Top search term
tan felt25K searches a year

02 · Price

A sale here is worth $12.42.

Listings sell for $12.42 on average, from $4.94 to $120.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.42 that is $1K to $3K a year per listing.

Average price
$12.42under the $15 to $100 sweet spot
Price range
$4.94–$120.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #761 within Fabric. It carries 367 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#761in Fabric
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
367per listing
Listings tracked
32

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Tan Felt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

18

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

19%

  • Brand 129%
  • Brand 218%
  • Brand 315%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

Tan Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.1× · 9 of 12 months tracked

Search terms

Top Tan Felt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tan felt25K/yr
  • beige felt8K/yr
  • tan felt sheets8K/yr
  • light brown felt9K/yr
  • tan felt fabric3K/yr

Reviews and returns

What reviews say buyers love and hate about Tan Felt

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
25%of negative reviews mention “Thickness”
2.4%of orders come back
“Its thick, so will be a bit hard to cut so make sure you have good scissors”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tan Felt questions

Answered from the same tracked data.