tan felt
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Great367.38avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.94–$120.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.42avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 53K searches
According to Flapen's Amazon United States niche tracking, tan felt is a $63K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
tan felt market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $62K–$75K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #761
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
17 flat
Sellers
18
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
19%
- XSEINO29%
- DIVINA VITAE18%
- Grainear15%
- IONTACH8%
- Accuplay pool table felt7%
- Playfully Ever After4%
Demand
Weekly Amazon search volume, last 38 weeks — -15.5% search growth over the last 90 days.Top tan felt search terms
- tan felt25K/yr
- beige felt8K/yr
- tan felt sheets8K/yr
- light brown felt9K/yr
- tan felt fabric3K/yr
Top tan felt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Felt Sheets Fabric 7 x 11 Felt Fabric for Crafts 10Pcs Halloween Christmas Fabric Fall Felt for DIY and Sewing Projects(Skin Color)
DIVINA VITAE$6.844.3★1,273 rev
XSEINO Tan Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$8.824.4★102 rev
XSEINO Tan Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Yellow Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
XSEINO$12.984.6★203 rev
Accuplay 20 oz Pre Cut Pool Table Felt - Billiard Cloth Tan for 8 Table
Accuplay pool table felt$120.914.6★1,343 rev
6PCS Tan Felt Fabric Sheets 9 x 12 - 1.6mm Thick Soft Felt for Craft Sewing DIY Patchwork Art Projects Decorations
IONTACH$6.904.5★65 rev
Newest
by launch date
Tan Soft Felt Sheets for Crafts 12 x 12 Inch 1.6mm Thick 2 Pack Premium Felt Fabric for Sewing Handmade Crafts DIY Projects School & Home Art Supplies
Grainear$5.0412 rev
Nude Tones Soft Felt Sheets for Crafts 12 x 12 Inch 1.6mm Thick 2 Pack Premium Felt Fabric for Sewing Handmade Crafts DIY Projects School & Home Art Supplies
Grainear$4.9412 rev
Soft Felt Fabric Sheet 18 X 36 1.6mm Thick Polyester Craft Felt by The Yard Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Beige)
Ableme Deco$6.9521 rev
Beige Soft Felt Fabric Sheets 18 X 18 (2 Pack) 1.6mm Thick Craft Felt Fabric Squares Precut Felt Sheets for DIY Sewing School Crafts Classroom & Decorations (Beige)
Ableme Deco$7.0329 rev
IONTACH Felt Fabric Sheets 18 x 18 2 Pack 1.6mm Thick Soft Acrylic Felt Squares for Sewing Craft DIY & Home Decor Projects (Tan)
IONTACH$6.8214 rev
Trending
90-day click momentumNude Tones Soft Felt Sheets for Crafts 12 x 12 Inch 1.6mm Thick 2 Pack Premium Felt Fabric for Sewing Handmade Crafts DIY Projects School & Home Art Supplies
Grainear$4.944.8★
Tan Soft Felt Sheets for Crafts 12 x 12 Inch 1.6mm Thick 2 Pack Premium Felt Fabric for Sewing Handmade Crafts DIY Projects School & Home Art Supplies
Grainear$5.044.8★
Accuplay 20 oz Pre Cut Pool Table Felt - Billiard Cloth Tan for 8 Table
Accuplay pool table felt$120.914.6★
IONTACH Felt Fabric Sheets 18 x 18 2 Pack 1.6mm Thick Soft Acrylic Felt Squares for Sewing Craft DIY & Home Decor Projects (Tan)
IONTACH$6.824.7★
Soft Felt Fabric Sheet 18 X 36 1.6mm Thick Polyester Craft Felt by The Yard Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Beige)
Ableme Deco$6.954.5★
What buyers say about tan felt
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors and a great, consistent quality”
“Great quality for craft projects”
“But durable material”
“Soft Felt thats easy for beginners to work with”
“As advertised”
“Nice and thick”
“Fair pricing”
“Good fabric”
“Fits the bill”
“Good weight and easy to cut”
What buyers complain about
“Its thick, so will be a bit hard to cut so make sure you have good scissors”
“Adhesive sticks to the backing paper instead of the felt”
“The color is a little lighter than my screen showed”
“It feels like cardboard”
“It's not the cheapest option I've seen”
“I cant get it flattened fully”
“My only cons are that the fabric rips apart if sewing close to the edge, and that it wasnt good for smaller cut outs and details”
“Its not amazing quality”
“Good sturdy quality not the kind that stretches out when you use it”
Top return reasons
Common questions
- Is tan felt profitable to sell on Amazon United States?
- The niche generates $63K/yr across 32 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the tan felt niche?
- 17 brands and 18 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in tan felt?
- Top complaints mined from reviews: Thickness, Adhesion/Stickiness, Color. The return rate is 2.4%.
- What does it cost to enter the tan felt niche?
- Listings span $4.94–$120.91; the average listing price is $12.42 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.