Is tan cardstock profitable to sell on Amazon United States?

The niche generates $31K/yr across 40 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the tan cardstock niche?

28 brands and 78 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in tan cardstock?

Top complaints mined from reviews: Color, Thickness, Paper Quality. The return rate is 1.8%.

What does it cost to enter the tan cardstock niche?

Listings span $5.25–$28.18; the average listing price is $12.84 (sweet spot $15–$100). The average incumbent carries 535 reviews — the moat a new listing must climb.

tan cardstock

Worth a look

Shows no brand lock-in (top 5 brands take 51% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great51%

top-5 brand share — no brand owns this niche

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Competition

Great34%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good535.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.84

avg listing price — sweet spot $15–$100

Price range

Good$5.25–$28.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+13.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$31K

$31K/yr · 28K searches

According to Flapen's Amazon United States niche tracking, tan cardstock is a $31K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

tan cardstock market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $39K–$51K; units × avg price
Conversion rate: 8.6%
Avg BSR: #234
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 7.0%
Avg brand age: 48 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

34%

Top 20: 83%

Open market

43%

Goefun23%
Topeen8%
Neenah8%
KIVTFF6%
SUMERX6%
FloraSea6%

Demand

Weekly Amazon search volume, last 30 weeks — +13.7% search growth over the last 90 days.

Open Trend

Top tan cardstock search terms

tan cardstock16K/yr +18.1%7.5% conv.
light brown cardstock6K/yr +12.9%7.3% conv.
tan cardstock 8.5 x 114K/yr -4.2%11.1% conv.
tan card stock2K/yr +22.0%10.0% conv.

All search terms

Top tan cardstock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

30 Sheets Color Tones Cardstock Paper 250GSM 8.5x11 Brown

Topeen$8.354.8★338 rev

Exact Vellum Bristol 8.5 x 11 67 lb/147 GSM Tan 250 Sheets (82381)

Neenah$27.854.6★99 rev

24 Sheets Parchment Cardstock 8.5 x 11 Textured Printer Paper Goefun 90lb Tan Card Stock Printer Paper for Scrapbooking Cardmaking Invitations and Crafts

Goefun$9.254.7★1,072 rev

25 Sheets Tan Cardstock 8.5 x 11 Tan Paper 90lb Card Stock Printer Paper for Invitations Scrapbooking Crafts DIY Cards (tan)

KIVTFF$7.563.5★18 rev

25 Sheets Brown Cardstock 8.5 x 11 92lb/250gsm Kraft Card Stock Paper Heavy Cardstock Printer Paper for Invitations Scrapbooking Crafts DIY Cards

FloraSea$5.994.7★426 rev

Newest

by launch date

40 Sheets 8.5 x 11 Cream Cardstock Heavyweight Cardstock Sheets Blank Invitation Paper Greeting Cards Printable 75lb Cover 200 GSM

SUMERX$5.96355 rev

3mo ago

Neutral Cardstock Paper 8.5 x 11 Inch 30 Sheets Premium Boho Earth Tones 5 Colors 65lb / 180gsm Smooth Virgin Pulp Solid Core Brown Colored Papers for Cricut Scrapbooking Wedding Invites & Crafts

Tewyag$7.7924 rev

7mo ago

40 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Cardstock Printer Paper 8.5x11 Off White Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Wedding Invitations

Aidunmis$6.89470 rev

11mo ago

50 Sheets Cream Parchment Cardstock 8.5 x 11 Goefun Off White Parchment Paper 65lb Cover (180 GSM) Ivory Blank Certificate Paper Cardstock for Invitations Crafts Menus DIY Cards

Goefun$12.8786 rev

11mo ago

Wawory 30 Pack Cream Cardstock Paper 8.5x11 Inch 250GSM/92lb Cream Card Stock Printer Paper Thick Cards for Birthday Party Crafts and Invitations

Wawory$7.032 rev

1y ago

What buyers say about tan cardstock

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good Value, Quality Card Stock”

Paper Quality15%

“Good craft paper”

Color11%

“the color is beautiful”

Advertised Vs Actual Product8%

“Did its job”

Value For Money5%

“Worth the price”

Print Quality4%

“Great looking - Easy to print on”

Thickness4%

“I finally found cardstock in the exact thickness Ive been looking for”

Weight Heavy3%

“Nice heavy to use as card bases”

Strength2%

“it's sturdy”

Durability2%

“very durable”

What buyers complain about

Color20%

“Color not as described”

Thickness13%

“While I knew they were slightly thicker than the paper that I usually use”

Paper Quality8%

“the paper is thin”

Print Quality5%

“But this paper was terrible quality for printing”

Advertised Vs Actual Product4%

“Dont go on the pictures”

Jamming/Clogging4%

“Jams every time”

Quality-Overall3%

“which makes it look noticeably lower quality”

Ease Of Use3%

“Cant use it”

Paper Brightness2%

“The paper is definitely yellow not ivory or cream”

Weight Light2%

“It not heavyweight at all”

Top return reasons

Color36%

Paper Quality14%

Size-Overall7%

Value For Money5%

Paper Brightness5%

Advertised Vs Actual Product5%

Display Colors5%

Thickness5%

Thin2%

Weight Heavy2%

Common questions

Is tan cardstock profitable to sell on Amazon United States?: The niche generates $31K/yr across 40 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the tan cardstock niche?: 28 brands and 78 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in tan cardstock?: Top complaints mined from reviews: Color, Thickness, Paper Quality. The return rate is 1.8%.
What does it cost to enter the tan cardstock niche?: Listings span $5.25–$28.18; the average listing price is $12.84 (sweet spot $15–$100). The average incumbent carries 535 reviews — the moat a new listing must climb.