Tan Cardstock
MaybeThe top 5 brands take only 51% of clicks. But shoppers spend an estimated $31K a year here, so Tan Cardstock is a Maybe.
- Flapen Score
- 56 / 100Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 4656
- Market size
- $31K/yr28K searches / yr
- 90-day growth
- +13.7%search demand this quarter
- Competition
- 34%top-5 click share · 28 brands · 78 sellers
Flapen Score
Tan Cardstock against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Tan Cardstock is stronger. Inside it, weaker.
Market
The Tan Cardstock market on Amazon at a glance
Shoppers on Amazon United States searched for Tan Cardstock 28K times last year and spent an estimated $31K. The top 5 brands take 51% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +13.7%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $31Ka year
- Top search term
- tan cardstock16K searches a year
02 · Price
A sale here is worth $12.84.
Listings sell for $12.84 on average, from $5.25 to $28.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.84 that is $0 to $1K a year per listing.
- Average price
- $12.84under the $15 to $100 sweet spot
- Price range
- $5.25–$28.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #234 within Paper & Paper Crafts. It carries 535 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #234in Paper & Paper Crafts
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 535per listing
- Listings tracked
- 40
04 · Newcomers
5 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Tan Cardstock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
78
Top-5 brand share
51%
Top 20: 95%
Top-5 click share
34%
Top 20: 83%
Open market
43%
- Brand 123%
- Brand 28%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Tan Cardstock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked
Search terms
Top Tan Cardstock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tan cardstock16K/yr
- light brown cardstock6K/yr
- tan cardstock 8.5 x 114K/yr
- tan card stock2K/yr
Reviews and returns
What reviews say buyers love and hate about Tan Cardstock
We read the reviews and the return reasons for every product selling here.
“Color not as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tan Cardstock questions
Answered from the same tracked data.