tamiya spray paint
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Price range
Great$5.76–$43.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good760.64avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.34avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$154K$154K/yr · 366K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tamiya spray paint is a $154K/yr Amazon United States market (366K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
tamiya spray paint market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $133K–$167K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #272
- Page quality
- 0%
- Prime
- 66%
- Sponsored
- 32%
- Out of stock
- 2.2%
- Avg brand age
- 57 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
131
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
24%
Top 20: 51%
Open market
3%
- TAMIYA78%
- Testors10%
- Nicpro5%
- Micro-Mark2%
- Vallejo2%
- Cocoaland1%
- Open — no brand owns it (5 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -16.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top tamiya spray paint search terms
- tamiya paint120K/yr
- tamiya spray paint62K/yr
- model spray paint18K/yr
- testors spray paint18K/yr
- tamiya paint set20K/yr
- tamiya acrylic paint17K/yr
- tamiya polycarbonate paint10K/yr
- model car spray paint13K/yr
- testors model spray paint11K/yr
- tamiya ps paint8K/yr
Top tamiya spray paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TAMIYA Spray Lacquer TS-29 SemiGloss Black TAM85029 Lacquer Primers & Paints
TAMIYA$11.474.9★1,219 rev
TAMIYA USA TAM81301 Acrylic XF1 Flat Black
TAMIYA$8.534.8★1,171 rev
![TAMIYA Weathering Master 6-Sets(A B C D E F) [Japan Import] Model:](https://m.media-amazon.com/images/I/51zT9nc-esL.jpg)
TAMIYA Weathering Master 6-Sets(A B C D E F) [Japan Import] Model:
TAMIYA$41.894.8★768 rev
Tamiya Panel Line Accent Color 40ml Black TAM87131 Plastics Paint Enamels
TAMIYA$12.044.8★2,431 rev
Tamiya 81527 Acrylic Mini X27 Clear Red 1/3 oz
TAMIYA$8.584.7★373 rev
Newest
by launch date
Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner
Nicpro$38.81306 rev
Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner
Nicpro$27.14306 rev
Micro-Mark Basic Color Model Paint Set - High-Pigment Colors for Miniatures Models Wargaming & Crafts Smooth Brush & Airbrush Ready Fast-Drying USA Made
Micro-Mark$27.67366 rev
Tamiya 81040 X-20Ael Acrylic Solvent 250Ml - 250ml / 8.45 Fl.Oz
TAMIYA$15.38499 rev
TAMIYA Spray Lacquer TS-14 Black
TAMIYA$12.18134 rev
Trending
90-day click momentumNicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner
Nicpro$38.814.6★
Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner
Nicpro$27.144.6★
TAMIYA Spray Lacquer TS-14 Black
TAMIYA$12.184.7★
Tamiya 86002 Paint Spray Red
TAMIYA$10.454.7★
Tamiya 81527 Acrylic Mini X27 Clear Red 1/3 oz
TAMIYA$8.584.7★
What buyers say about tamiya spray paint
What buyers praise and complain about, mined from review topics.What buyers love
“good assortment of colors”
“This paint provides a beautiful finish”
“Good variety”
“excellent value”
“As advertised”
“this is a fantastic paint set”
“Easy to Use”
“thickness”
“it cleans up perfectly without much effort”
“Excellent adhesion”
What buyers complain about
“So the paint is either old or defective”
“Almost no adhesion”
“It was too thick with out some thinner”
“Kinda expensive”
“need more pigment”
“THE QUALITY OF THE BRUSH HEAD IS VERY BAD”
“Yes, the cans are small”
“While paiting swatches they started coming apart”
“It clogged my small beauty airbrush at first”
“Photo doesn't do it justice”
Top return reasons
Common questions
- Is tamiya spray paint profitable to sell on Amazon United States?
- The niche generates $154K/yr across 91 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the tamiya spray paint niche?
- 11 brands and 131 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in tamiya spray paint?
- Top complaints mined from reviews: Paint Quality, Adhesion/Stickiness, Thickness. The return rate is 0.4%.
- When does demand for tamiya spray paint peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the tamiya spray paint niche?
- Listings span $5.76–$43.86; the average listing price is $13.34 (sweet spot $15–$100). The average incumbent carries 761 reviews — the moat a new listing must climb.