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Tabletop Easel Pad

Fail

Shoppers spend an estimated $35K a year here, so Tabletop Easel Pad is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$35K/yr7K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
76%top-5 click share · 7 brands · 77 sellers

Flapen Score

Tabletop Easel Pad against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Tabletop Easel Pad is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tabletop Easel Pad market on Amazon at a glance

Shoppers on Amazon United States searched for Tabletop Easel Pad 7K times last year and spent an estimated $35K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
13.9%
Market size, estimated
$35Ka year
Peak month
August1.8× the quietest month
Top search term
tabletop easel pad4K searches a year

02 · Price

A sale here is worth $38.36.

Listings sell for $38.36 on average, from $15.35 to $65.58. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $38.36 that is $0 to $4K a year per listing.

Average price
$38.36inside the $15 to $100 sweet spot
Price range
$15.35–$65.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #780 within Art Paper. It carries 908 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
11.9%
Average rank
#780in Art Paper
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
908per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Tabletop Easel Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

77

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • Brand 155%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (1 brand, 4%)

Demand

Tabletop Easel Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Tabletop Easel Pad

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Paper Quality”
37%of negative reviews mention “Adhesion/Stickiness”
1.3%of orders come back
“Not sticky enough”
A buyer, on “Adhesion/Stickiness”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tabletop Easel Pad questions

Answered from the same tracked data.