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Tabletop Easel

Maybe

Products sell for $22.06 on average, inside the sweet spot. But demand is soft, at -12.2% this quarter, so Tabletop Easel is a Maybe.

Flapen Score
54
54 / 100
Top 16% of 4,656 Arts, Crafts & Sewing niches · +8 vs the category median of 46
Market size
$237K/yr237K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
38%top-5 click share · 29 brands · 36 sellers

Flapen Score

Tabletop Easel against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Tabletop Easel is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tabletop Easel market on Amazon at a glance

Shoppers on Amazon United States searched for Tabletop Easel 237K times last year and spent an estimated $237K. The top 5 brands take 60% of clicks. Demand peaks in Aug–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
4.5%
Market size, estimated
$237Ka year
Peak month
December1.8× the quietest month
Top search term
tabletop easels for painting75K searches a year

02 · Price

A sale here is worth $22.06.

Listings sell for $22.06 on average, from $5.14 to $80.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $22.06 that is $6K to $11K a year per listing.

Average price
$22.06inside the $15 to $100 sweet spot
Price range
$5.14–$80.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #507 within Easels. It carries 1,102 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#507in Easels
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,102per listing
Listings tracked
50

04 · Newcomers

9 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tabletop Easel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

36

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

38%

Top 20: 74%

Open market

37%

  • Brand 118%
  • Brand 216%
  • Brand 312%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Tabletop Easel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Tabletop Easel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tabletop easels for painting75K/yr
  • easel tabletop19K/yr
  • art easel tabletop16K/yr
  • table top easels12K/yr
  • tabletop easel for painting12K/yr
  • table easels9K/yr
  • tabletop art easel12K/yr
  • desktop easel for painting10K/yr
  • table top art easel8K/yr
  • table top easel for painting7K/yr

Reviews and returns

What reviews say buyers love and hate about Tabletop Easel

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Strength”
3.7%of orders come back
“Not strong enough”
A buyer, on “Strength”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tabletop Easel questions

Answered from the same tracked data.