Is table easel profitable to sell on Amazon United States?

The niche generates $165K/yr across 65 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the table easel niche?

33 brands and 44 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in table easel?

Top complaints mined from reviews: Strength, Size-Overall, Assembly/Installation. The return rate is 3.4%.

When does demand for table easel peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the table easel niche?

Listings span $4.55–$143.10; the average listing price is $25.79 (sweet spot $15–$100). The average incumbent carries 1,174 reviews — the moat a new listing must climb.

table easel

Worth a look

Shows a sweet-spot price point ($25.79 avg), but soft demand (-14.3% this quarter) keeps it on the watch list.

Avg price

Incredible$25.79

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Brand share

Great51%

top-5 brand share — no brand owns this niche

Price range

Good$4.55–$143.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,173.52

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$165K

$165K/yr · 139K searches

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, table easel is a $165K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

table easel market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $155K–$206K; units × avg price
Conversion rate: 4.6%
Avg BSR: #359
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 4.9%
Avg brand age: 36 months
Avg seller age: 198 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

29%

Top 20: 65%

Open market

44%

ESRICH16%
Falling in Art14%
DRAWLEX8%
Miratuso8%
WSICSE5%
MEEDEN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top table easel search terms

desktop easel28K/yr -5.5%2.3% conv.
small easels for painting25K/yr -14.4%5.7% conv.
table top easels12K/yr +7.5%3.2% conv.
table easels9K/yr +19.4%3.6% conv.
desktop easel for painting10K/yr -24.2%4.2% conv.
paint by numbers easel7K/yr -36.0%3.1% conv.
small painting easel5K/yr -24.4%5.5% conv.
paint by number easel8K/yr -45.2%2.8% conv.
painting stands5K/yr -21.6%3.1% conv.
studio easel5K/yr -22.5%0.4% conv.

All search terms

Top table easel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DRAWLEX Tabletop Easel - Easel for Painting Adjustable Angle Art Easels for Painting Art Supplies for Adults Student Artist 13 4/5 Inches by 11 2/5 Inches

DRAWLEX$20.474.5★419 rev

ESRICH 2pcs 17 Inch Tabletop Easels Easel Stand for Painting Tripod Painting Party Easel Kids Student Desktop Easel for Painting Paint Easel for Canvas Paint

ESRICH$9.894.3★1,024 rev

Falling in Art 5-Position Wood Drafting Table Easel Drawing and Sketching Board 16 1/2 Inches by 12 1/8 Inches

Falling in Art$31.814.6★2,518 rev

XCMVCN 6 Pack 9 Inch Wood Easels Tabletop Painting Easel Stand for Canvas Photo & Sign Display - Portable Tripod Art & Craft Easels for Kids and Adults

XCMVCN$7.574.5★212 rev

Falling in Art Wooden Tabletop Easel Beech Wood Sketchbox Desktop Easel for Painting Portable Art Drawing Easel for Beginners and Professionals

Falling in Art$34.154.6★1,220 rev

Newest

by launch date

4 Pack 11.8In Tabletop Easel Wooden Easels for Paiting Adjustable Foldable for Kids Students Beginners

WSICSE$8.8839 rev

5mo ago

SPTWHMSY Tabletop Easel for Painting 11 inch Paint Stand with 5 Easel Papers Mini Painting Easel for Kids Students and Adults Small Wooden Table Top Easels Stand for Painting

SPTWHMSY$9.3753 rev

6mo ago

Aiokuo Tabletop Wooden Easel Stand Adjustable Art Easel for Painting Drawing Sketching Canvas Books & Artwork Display

Aiokuo$13.2732 rev

8mo ago

16 Pack 9 Inch Easel for Painting Wooden Easel Stand Canvas Stand for Sign Table Top Small Art Easel for Artists and Students

WSICSE$21.1691 rev

10mo ago

XCMVCN 6 Pack 9 Inch Wood Easels Tabletop Painting Easel Stand for Canvas Photo & Sign Display - Portable Tripod Art & Craft Easels for Kids and Adults

XCMVCN$7.57212 rev

11mo ago

What buyers say about table easel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Excellent well made”

Strength10%

“Pretty sturdy”

Value For Money8%

“good value”

Advertised Vs Actual Product7%

“As described”

Ease Of Use7%

“Easy to fold up”

Assembly/Installation7%

“Assembly was simple”

Size-Overall5%

“Fits my needs well”

Display-Overall4%

“Great display piece”

Weight Light4%

“Great Light Weight Easel for Traveling”

Design-Overall3%

“Well built”

What buyers complain about

Strength16%

“Not strong enough”

Size-Overall9%

“Too small”

Assembly/Installation9%

“Assembly issue”

Quality-Overall7%

“disappointing quality control”

Wood Quality4%

“The wood was very flimsy”

Durability4%

“Easily breaks”

Balance/Stability3%

“Unstable”

Instructions/User Manual/Troubleshooting3%

“No understandable directions”

Defective Material/Parts3%

“looks like screw was broken off”

Advertised Vs Actual Product2%

“Picture Falls off”

Top return reasons

Size-Overall42%

Strength9%

Defective Material/Parts6%

Functionality-Overall5%

Advertised Vs Actual Product5%

Assembly/Installation5%

Value For Money4%

Quality-Overall3%

Balance/Stability2%

Mechanism Issues2%

Common questions

Is table easel profitable to sell on Amazon United States?: The niche generates $165K/yr across 65 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the table easel niche?: 33 brands and 44 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in table easel?: Top complaints mined from reviews: Strength, Size-Overall, Assembly/Installation. The return rate is 3.4%.
When does demand for table easel peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the table easel niche?: Listings span $4.55–$143.10; the average listing price is $25.79 (sweet spot $15–$100). The average incumbent carries 1,174 reviews — the moat a new listing must climb.