Swivel Hooks

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

242K

Growth, 90 days vs prior 90

+4.9%

Conversion, latest week

1.6%

Market size, estimated

$36Ka year

Peak month

January1.2× the quietest month

Top search term

swivel snap hooks61K searches a year

Listings sell for $9.36 on average, from $3.99 to $33.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $9.36 that is $936 to $2K a year per listing.

Average price

$9.36under the $15 to $100 sweet spot

Price range

$3.99–$33.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$936–$2K

Returns

1.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #78 within Jewelry Findings. It carries 1,547 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#78in Jewelry Findings

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,547per listing

Listings tracked

89

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months