Is super sculpey profitable to sell on Amazon United States?

The niche generates $73K/yr across 13 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (38/100).

How competitive is the super sculpey niche?

6 brands and 46 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in super sculpey?

Top complaints mined from reviews: Hard Feel, Instructions/User Manual/Troubleshooting, Material Quality. The return rate is 0.9%.

When does demand for super sculpey peak?

Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the super sculpey niche?

Listings span $8.74–$85.77; the average listing price is $28.21 (sweet spot $15–$100). The average incumbent carries 1,433 reviews — the moat a new listing must climb.

super sculpey

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.21

avg listing price — sweet spot $15–$100

Price range

Great$8.74–$85.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,433.15

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$73K

$73K/yr · 63K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, super sculpey is a $73K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 38/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

super sculpey market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $113K–$141K; units × avg price
Conversion rate: 4.1%
Avg BSR: #278
Page quality: 0%
Prime: 92%
Sponsored: 38%
Out of stock: 0.6%
Avg brand age: 52 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Sculpey58%
ARIATI17%
Super Sculpey15%
Polyform5%
Morezmore3%
Amrules2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top super sculpey search terms

super sculpey31K/yr -3.2%5.2% conv.
super sculpey clay20K/yr -37.4%5.5% conv.
super sculpey polymer clay7K/yr +58.6%4.9% conv.
super sculpey firm4K/yr +16.9%4.7% conv.

All search terms

Top super sculpey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Super Sculpey Beige Oven-Bake Clay Ceramic-Like Sculpturing Compound - Semi-Translucent Finish Shatter and Chip Resistant 1 LB Pack of 3

Sculpey$47.314.8★1,656 rev

Super Sculpey: Polymer Clay: Beige - 1 lb Pack - Soft Oven Bake Clay Non-Toxic Created for Advanced Sculptors-Artists-Model Makers-Movie Studios

ARIATI$18.364.7★233 rev

Super Sculpey Medium Gray Premium Non Toxic Medium firmness Sculpting Modeling Polymer clay Oven Bake Clay 1 pound bar. Great for all advanced sculptors model makers and movie studios

Super Sculpey$18.244.7★2,295 rev

Sculpey: Original Sculpey Clay: White - 1 lb - Polymer Oven Bake Clay Non-Toxic Sculpting Bake-Sand-Drill-Paint Art & Craft Supplies Adults-Kids

Sculpey$8.744.8★2,566 rev

Super Sculpey: Polymer Clay: Gray - 1 lb Pack - Soft Oven Bake Clay Non-Toxic Created for Advanced Sculptors-Artists-Model Makers-Movie Studios

Sculpey$20.564.8★5,847 rev

Newest

by launch date

Morezmore M02370 1lb Super Sculpey Firm Gray Oven Bake Polymer Clay

Morezmore$13.133 rev

1y ago

Amrules Clay Tools Kit 27 PCS Pottery Tools Practical Polymer Clay Sculpting Tools Kit Air Dry Clay Tools Set for Adults Pottery Craft Dotting Carving Drawing Molding Modeling Shaping

Amrules$9.311,742 rev

2y ago

Super Sculpey: Polymer Clay: Beige - 1 lb Pack - Soft Oven Bake Clay Non-Toxic Created for Advanced Sculptors-Artists-Model Makers-Movie Studios

ARIATI$18.36233 rev

5y ago

Sculpey Super Sculpturing Compound Medium Blend Gray Clay Pack of 3

Polyform$43.13599 rev

10y ago

Super Sculpey Medium Gray Premium Non Toxic Medium firmness Sculpting Modeling Polymer clay Oven Bake Clay 1 pound bar. Great for all advanced sculptors model makers and movie studios

Super Sculpey$18.242,295 rev

11y ago

What buyers say about super sculpey

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Excellent product”

Value For Money13%

“Great Value”

Ease Of Use12%

“Easy to use”

Advertised Vs Actual Product8%

“As described”

Material Quality6%

“Newbie friendly polymer clay”

Soft Feel6%

“Very soft and foldable”

Fun/Entertainment Experience5%

“great for family fun or hobbies”

Engraving/Paint/Sublimation3%

“Its easy to paint”

Durability3%

“feel very durable”

Gifting Purpose2%

“Fun little gifts for mom”

What buyers complain about

Hard Feel19%

“This sculpey is too soft after a short time working with it”

Instructions/User Manual/Troubleshooting5%

“the directions were not very straightforward”

Material Quality5%

“Sculpey clay - Nothing really to talk about here just sculpting clay”

Moist/Dry5%

“dry”

Ease Of Use5%

“Hard to work with”

Product Condition5%

“Seems like every seller on here sells old, crumbly clay”

Adhesion/Stickiness5%

“Best clay ever or almost ever still a bit to sticky and weird”

Smell5%

“i threw the bag away as it has a horrible toxic chemical smell”

Color5%

“Turned beige”

Size-Overall4%

“They are TINY”

Top return reasons

Material Quality22%

Value For Money17%

Hard Feel14%

Size-Overall9%

Moist/Dry8%

Advertised Vs Actual Product6%

Product Condition4%

Defective Material/Parts4%

Functionality-Overall3%

Quality-Overall3%

Common questions

Is super sculpey profitable to sell on Amazon United States?: The niche generates $73K/yr across 13 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (38/100).
How competitive is the super sculpey niche?: 6 brands and 46 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in super sculpey?: Top complaints mined from reviews: Hard Feel, Instructions/User Manual/Troubleshooting, Material Quality. The return rate is 0.9%.
When does demand for super sculpey peak?: Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the super sculpey niche?: Listings span $8.74–$85.77; the average listing price is $28.21 (sweet spot $15–$100). The average incumbent carries 1,433 reviews — the moat a new listing must climb.