Super Sculpey
FailThe top 5 brands take 98% of clicks, so Super Sculpey is a Fail.
- Flapen Score
- 35 / 100Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 4635
- Market size
- $38K/yr64K searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 73%top-5 click share · 6 brands · 45 sellers
Flapen Score
Super Sculpey against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Super Sculpey is stronger. Inside it, weaker.
Market
The Super Sculpey market on Amazon at a glance
Shoppers on Amazon United States searched for Super Sculpey 64K times last year and spent an estimated $38K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $38Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- super sculpey33K searches a year
02 · Price
A sale here is worth $28.50.
Listings sell for $28.50 on average, from $9.27 to $88.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $28.50 that is $7K to $14K a year per listing.
- Average price
- $28.50inside the $15 to $100 sweet spot
- Price range
- $9.27–$88.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$14K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #550 within Ceramics & Pottery. It carries 1,341 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #550in Ceramics & Pottery
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 1,341per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Super Sculpey products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Super Sculpey Medium Gray Premium Non Toxic Medium firmness Sculpting Modeling Polymer clay Oven Bake Clay 1 pound bar. Great for all advanced sculptors model makers and movie studios
- Price
- $18.54
- Rating
- 4.7/5
- Reviews
- 2,303
- Age
- 11y ago

Super Sculpey Beige Oven-Bake Clay Ceramic-Like Sculpturing Compound - Semi-Translucent Finish Shatter and Chip Resistant 1 LB Pack of 3
- Price
- $49.08
- Rating
- 4.7/5
- Reviews
- 1,664
- Age
- 12y ago

Sculpey Original White Polymer Oven Bake Clay - 1 lb Modeling Clay for
- Price
- $9.34
- Rating
- 4.7/5
- Reviews
- 2,747
- Age
- 14y ago

Super Sculpey Beige Polymer Clay - 1 lb Soft Oven Bake Sculpting Clay
- Price
- $18.36
- Rating
- 4.7/5
- Reviews
- 236
- Age
- 5y ago

Super Sculpey Sculpting Compound Extra-Firm Gray Oven-Bake Clay - Shatter and Chip Resistant - 1 Lb Pack of 3
- Price
- $50.20
- Rating
- 4.5/5
- Reviews
- 325
- Age
- 12y ago
Trending
estimated 90-day click momentum
Super Sculpey Living Doll Medium Beige 454g
- Price
- $23.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Morezmore M02370 1lb Super Sculpey Firm Gray Oven Bake Polymer Clay
- Price
- $13.45
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago

Amrules 27 Pcs Polymer Clay Sculpting Tools Kit for Adults Light Yellow
- Price
- $9.27
- Rating
- 4.8/5
- Reviews
- 1,661
- Age
- 2y ago

Sculpey Super Sculpturing Compound Medium Blend Gray Clay Pack of 3
- Price
- $46.02
- Rating
- 4.7/5
- Reviews
- 603
- Age
- 10y ago

Super Sculpey Sculpting Compound Extra-Firm Gray Oven-Bake Clay - Shatter and Chip Resistant - 1 Lb Pack of 3
- Price
- $50.20
- Rating
- 4.5/5
- Reviews
- 325
- Age
- 12y ago
Newest
by launch date
Morezmore M02370 1lb Super Sculpey Firm Gray Oven Bake Polymer Clay
- Price
- $13.45
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago

Amrules 27 Pcs Polymer Clay Sculpting Tools Kit for Adults Light Yellow
- Price
- $9.27
- Rating
- 4.8/5
- Reviews
- 1,661
- Age
- 2y ago

Super Sculpey Living Doll Medium Beige 454g
- Price
- $23.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Super Sculpey Beige Polymer Clay - 1 lb Soft Oven Bake Sculpting Clay
- Price
- $18.36
- Rating
- 4.7/5
- Reviews
- 236
- Age
- 5y ago

Sculpey Super Sculpturing Compound Medium Blend Gray Clay Pack of 3
- Price
- $46.02
- Rating
- 4.7/5
- Reviews
- 603
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
45
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Sculpey55%
- Super Sculpey22%
- ARIATI12%
- Polyform6%
- Morezmore3%
- Amrules2%
Demand
Super Sculpey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Super Sculpey search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- super sculpey33K/yr
- super sculpey clay19K/yr
- super sculpey firm5K/yr
- super sculpey polymer clay7K/yr
Reviews and returns
What reviews say buyers love and hate about Super Sculpey
We read the reviews and the return reasons for every product selling here.
“This sculpey is too soft after a short time working with it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Super Sculpey questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









