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Super Sculpey

Fail

The top 5 brands take 98% of clicks, so Super Sculpey is a Fail.

Flapen Score
35
35 / 100
Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 46
Market size
$38K/yr64K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
73%top-5 click share · 6 brands · 45 sellers

Flapen Score

Super Sculpey against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Super Sculpey is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super Sculpey market on Amazon at a glance

Shoppers on Amazon United States searched for Super Sculpey 64K times last year and spent an estimated $38K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
2.1%
Market size, estimated
$38Ka year
Peak month
January1.7× the quietest month
Top search term
super sculpey33K searches a year

02 · Price

A sale here is worth $28.50.

Listings sell for $28.50 on average, from $9.27 to $88.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $28.50 that is $7K to $14K a year per listing.

Average price
$28.50inside the $15 to $100 sweet spot
Price range
$9.27–$88.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #550 within Ceramics & Pottery. It carries 1,341 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#550in Ceramics & Pottery
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,341per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Super Sculpey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

45

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 222%
  • Brand 312%
  • Brand 46%
  • Brand 53%
  • Brand 62%

Demand

Super Sculpey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Super Sculpey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • super sculpey33K/yr
  • super sculpey clay19K/yr
  • super sculpey firm5K/yr
  • super sculpey polymer clay7K/yr

Reviews and returns

What reviews say buyers love and hate about Super Sculpey

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Hard Feel”
1.0%of orders come back
“This sculpey is too soft after a short time working with it”
A buyer, on “Hard Feel”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Super Sculpey questions

Answered from the same tracked data.