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Sumi Ink

Fail

Shoppers spend an estimated $56K a year here, so Sumi Ink is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$56K/yr80K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
60%top-5 click share · 11 brands · 70 sellers

Flapen Score

Sumi Ink against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sumi Ink is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sumi Ink market on Amazon at a glance

Shoppers on Amazon United States searched for Sumi Ink 80K times last year and spent an estimated $56K. The top 5 brands take 86% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
6.6%
Market size, estimated
$56Ka year
Peak month
February1.4× the quietest month
Top search term
sumi ink42K searches a year

02 · Price

A sale here is worth $10.56.

Listings sell for $10.56 on average, from $5.94 to $18.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.56 that is $3K to $5K a year per listing.

Average price
$10.56under the $15 to $100 sweet spot
Price range
$5.94–$18.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #80 within Drawing. It carries 380 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#80in Drawing
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
380per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Sumi Ink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

70

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

11%

  • Brand 127%
  • Brand 225%
  • Brand 316%
  • Brand 411%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (5 brands, 11%)

Demand

Sumi Ink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sumi Ink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sumi ink42K/yr
  • chinese ink9K/yr
  • chinese calligraphy ink9K/yr
  • sumi5K/yr
  • japanese ink5K/yr
  • tinta china4K/yr
  • gyotaku ink3K/yr
  • yasutomo sumi ink3K/yr

Reviews and returns

What reviews say buyers love and hate about Sumi Ink

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Water Resistance”
1.2%of orders come back
“It is not water-resistant”
A buyer, on “Water Resistance”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sumi Ink questions

Answered from the same tracked data.