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Styrofoam

Fail

Buyers convert on only 0.7% of searches, so Styrofoam is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$107K/yr878K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
41%top-5 click share · 27 brands · 37 sellers

Flapen Score

Styrofoam against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Styrofoam is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Styrofoam market on Amazon at a glance

Shoppers on Amazon United States searched for Styrofoam 878K times last year and spent an estimated $107K. The top 5 brands take 65% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 878K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
878K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
0.7%
Market size, estimated
$107Ka year
Peak month
November1.7× the quietest month
Top search term
styrofoam317K searches a year

02 · Price

A sale here is worth $16.85.

Listings sell for $16.85 on average, from $5.92 to $33.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $16.85 that is $4K to $8K a year per listing.

Average price
$16.85inside the $15 to $100 sweet spot
Price range
$5.92–$33.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #64 within Craft Foam. It carries 1,098 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#64in Craft Foam
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,098per listing
Listings tracked
46

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Styrofoam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

37

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

41%

Top 20: 77%

Open market

31%

  • Brand 135%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Styrofoam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMayAug

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Styrofoam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • styrofoam317K/yr
  • styrofoam block217K/yr
  • styrofoam sheets92K/yr
  • styrofoam blocks48K/yr
  • foam blocks for crafts30K/yr
  • large styrofoam blocks25K/yr
  • polystyrene foam17K/yr
  • craft foam block16K/yr
  • polystyrene15K/yr
  • styrofoam blocks for crafts13K/yr

Reviews and returns

What reviews say buyers love and hate about Styrofoam

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Advertised Vs Actual Product”
38%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Super small”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Styrofoam questions

Answered from the same tracked data.