Stuffing
MaybeAn estimated 0.6% of orders come back. But demand is soft, at -18.6% this quarter, so Stuffing is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 4651
- Market size
- $897K/yr958K searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 51%top-5 click share · 11 brands · 98 sellers
Flapen Score
Stuffing against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Stuffing is stronger. Inside it, weaker.
Market
The Stuffing market on Amazon at a glance
Shoppers on Amazon United States searched for Stuffing 958K times last year and spent an estimated $897K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 958K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $897K a year.
- Searches, last 12 months
- 958K
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $897Ka year
- Peak month
- November15.0× the quietest month
- Top search term
- stuffing535K searches a year
02 · Price
A sale here is worth $7.46.
Listings sell for $7.46 on average, from $0.99 to $21.82. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $7.46 that is $45K to $60K a year per listing.
- Average price
- $7.46under the $15 to $100 sweet spot
- Price range
- $0.99–$21.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $45K–$60K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #36 within Sewing Notions & Supplies. It carries 6,759 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 100%
- Out of stock, average day
- 8.4%
- Average rank
- #36in Sewing Notions & Supplies
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 6,759per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Stuffing products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Grocery Chicken Flavor Stuffing Mix 6 Oz
- Price
- $1.00
- Rating
- 4.5/5
- Reviews
- 1,439
- Age
- 3y ago

Stove Top Stuffing Mix 1 Box for Dinner Sides and Thanksgiving Dinner Chicken 6 oz
- Price
- $1.65
- Rating
- 4.8/5
- Reviews
- 5,040
- Age
- 14y ago

Stove Top Savory Herbs Stuffing Mix Instant Side Dish for Chicken Pork and Holiday Meals Savory Seasoned Bread Stuffing Ready in 5 Minutes 6 Ounce Box (Pack of 1)
- Price
- $1.76
- Rating
- 4.7/5
- Reviews
- 5,200
- Age
- 11y ago

Poly-fil Fairfield CCDF10 Crafters Choice Dry Packing Fiber Fill 10 Ounce Bag Blue/Orange
- Price
- $7.46
- Rating
- 4.8/5
- Reviews
- 5,273
- Age
- 14y ago

Amazon Grocery Turkey Flavor Stuffing Mix 6 Oz (Previously Amazon Fresh Packaging May Vary)
- Price
- $0.99
- Rating
- 4.5/5
- Reviews
- 665
- Age
- 3y ago
Trending
estimated 90-day click momentum
Daylendar Polyester Fiberfill Stuffing 150g/5.3oz - Ultra-Soft & Fluffy Premium Polyfill Stuffing for Stuffed Animals Crochet Stuffing DIY Crafts - High Resilience Recyclable
- Price
- $8.21
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 1y ago

GOMICRAFT Fiberfill Stuffing for Stuffed Animals 3.5oz for Crafts Cushion and Clouds Premium Quality Fiber Fill Stuffing Machine Washable Polyester.
- Price
- $8.95
- Rating
- 4.5/5
- Reviews
- 492
- Age
- 1y ago

Welacer Polyfill Stuffing Fluffy Pillow Stuffing for Stuffed Animals DIY Plush Toys Cushions Cloud Decorations Premium Original White Polyester Filling for Crochet Crafts 2.3lb/36.8oz
- Price
- $16.97
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 11mo ago

Poly-Fil Premium Polyester Fiber Fill by Fairfield 50 oz bag
- Price
- $14.88
- Rating
- 4.8/5
- Reviews
- 2,941
- Age
- 11y ago

BUTUZE 250g/8.8oz Polyfill Stuffing Fiber Fill (2.1oz-4.4lb) White Premium Fiberfill Stuffing for Craft High Resilience Crochet Stuffing Stuffing for Stuffed Animals Cotton Batting Recyclable
- Price
- $12.90
- Rating
- 4.3/5
- Reviews
- 3,415
- Age
- 5y ago
Newest
by launch date
Welacer Polyfill Stuffing Fluffy Pillow Stuffing for Stuffed Animals DIY Plush Toys Cushions Cloud Decorations Premium Original White Polyester Filling for Crochet Crafts 2.3lb/36.8oz
- Price
- $16.97
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 11mo ago

Daylendar Polyester Fiberfill Stuffing 150g/5.3oz - Ultra-Soft & Fluffy Premium Polyfill Stuffing for Stuffed Animals Crochet Stuffing DIY Crafts - High Resilience Recyclable
- Price
- $8.21
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 1y ago

Daylendar Polyester Fiberfill Stuffing 250g/8.8oz - Ultra-Soft & Fluffy Premium Polyfill Stuffing for Stuffed Animals Crochet Stuffing DIY Crafts - High Resilience Recyclable
- Price
- $13.01
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 1y ago

Stove Top Cranberry Stuffing Mix 6 oz Box
- Price
- $1.85
- Rating
- 4.6/5
- Reviews
- 551
- Age
- 1y ago

GOMICRAFT Fiberfill Stuffing for Stuffed Animals 3.5oz for Crafts Cushion and Clouds Premium Quality Fiber Fill Stuffing Machine Washable Polyester.
- Price
- $8.95
- Rating
- 4.5/5
- Reviews
- 492
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
98
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 97%
Open market
12%
- Amazon Grocery24%
- Poly-Fil19%
- Stove Top19%
- Kraft17%
- Jmuiiu5%
- GOMICRAFT4%
- Open — no brand owns it (5 brands, 12%)
Demand
Stuffing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 15.0×
Search terms
Top Stuffing search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stuffing535K/yr
- stuffing mix353K/yr
- turkey stuffing34K/yr
- turkey stuffing mix9K/yr
- traditional stuffing2K/yr
- turkey dressing5K/yr
- turkey dressing stuffing3K/yr
- stiffing2K/yr
- thanksgiving stuffing3K/yr
- boxed stuffing3K/yr
Reviews and returns
What reviews say buyers love and hate about Stuffing
We read the reviews and the return reasons for every product selling here.
“Very small box”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stuffing questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









