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Stuffing

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -18.6% this quarter, so Stuffing is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$897K/yr958K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
51%top-5 click share · 11 brands · 98 sellers

Flapen Score

Stuffing against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Stuffing is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stuffing market on Amazon at a glance

Shoppers on Amazon United States searched for Stuffing 958K times last year and spent an estimated $897K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 958K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $897K a year.

Searches, last 12 months
958K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
12.6%
Market size, estimated
$897Ka year
Peak month
November15.0× the quietest month
Top search term
stuffing535K searches a year

02 · Price

A sale here is worth $7.46.

Listings sell for $7.46 on average, from $0.99 to $21.82. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $7.46 that is $45K to $60K a year per listing.

Average price
$7.46under the $15 to $100 sweet spot
Price range
$0.99–$21.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
$45K–$60K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #36 within Sewing Notions & Supplies. It carries 6,759 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#36in Sewing Notions & Supplies
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
6,759per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Stuffing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

98

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

12%

  • Brand 124%
  • Brand 219%
  • Brand 319%
  • Brand 417%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Demand

Stuffing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 15.0×

Search terms

Top Stuffing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stuffing535K/yr
  • stuffing mix353K/yr
  • turkey stuffing34K/yr
  • turkey stuffing mix9K/yr
  • traditional stuffing2K/yr
  • turkey dressing5K/yr
  • turkey dressing stuffing3K/yr
  • stiffing2K/yr
  • thanksgiving stuffing3K/yr
  • boxed stuffing3K/yr

Reviews and returns

What reviews say buyers love and hate about Stuffing

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Very small box”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stuffing questions

Answered from the same tracked data.