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Streamers

Maybe

The top 5 brands take only 56% of clicks. But products sell for $9.18 on average, outside the sweet spot, so Streamers is a Maybe.

Flapen Score
56
56 / 100
Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 46
Market size
$868K/yr2.2M searches / yr
90-day growth
+18.5%search demand this quarter
Competition
39%top-5 click share · 33 brands · 40 sellers

Flapen Score

Streamers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Streamers is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Streamers market on Amazon at a glance

Shoppers on Amazon United States searched for Streamers 2.2M times last year and spent an estimated $868K. The top 5 brands take 56% of clicks. Demand peaks in May. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $868K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+18.5%
Conversion, latest week
4.2%
Market size, estimated
$868Ka year
Peak month
May1.6× the quietest month
Top search term
streamers737K searches a year

02 · Price

A sale here is worth $9.18.

Listings sell for $9.18 on average, from $5.81 to $24.59. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $9.18 that is $28K to $37K a year per listing.

Average price
$9.18under the $15 to $100 sweet spot
Price range
$5.81–$24.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$28K–$37K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Paper & Paper Crafts. It carries 3,339 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Paper & Paper Crafts
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,339per listing
Listings tracked
48

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Streamers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

$0$35K$69K$104K$139K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

40

Est. top-5 brand share

56%

Top 20: 88%

Est. top-5 click share

39%

Top 20: 72%

Open market

41%

  • PartyWoo29%
  • Captain Decor13%
  • Oun Nana6%
  • GREATRIL5%
  • JOYIN3%
  • PIGETALE3%

Demand

Streamers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Streamers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • streamers737K/yr
  • decoration258K/yr
  • party streamers240K/yr
  • streamers party decorations266K/yr
  • whimsical birthday decorations69K/yr
  • decoracion100K/yr
  • party supplies for adults87K/yr
  • party garlands103K/yr
  • outdoor party decorations48K/yr
  • party accessories65K/yr

Reviews and returns

What reviews say buyers love and hate about Streamers

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
18%of negative reviews mention “Durability”
3.2%of orders come back
“Falling apart”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Streamers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data