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Stork Scissors

Fail

Shoppers spend an estimated $25K a year here, so Stork Scissors is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$25K/yr73K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
41%top-5 click share · 21 brands · 49 sellers

Flapen Score

Stork Scissors against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Stork Scissors is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stork Scissors market on Amazon at a glance

Shoppers on Amazon United States searched for Stork Scissors 73K times last year and spent an estimated $25K. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
2.3%
Market size, estimated
$25Ka year
Peak month
December1.7× the quietest month
Top search term
stork scissors25K searches a year

02 · Price

A sale here is worth $15.40.

Listings sell for $15.40 on average, from $3.97 to $39.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.40 that is $2K to $4K a year per listing.

Average price
$15.40inside the $15 to $100 sweet spot
Price range
$3.97–$39.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #526 within Cutting Tools. It carries 1,021 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#526in Cutting Tools
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,021per listing
Listings tracked
35

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Stork Scissors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

49

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

41%

Top 20: 89%

Open market

26%

  • Brand 126%
  • Brand 218%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Stork Scissors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMayAug

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Stork Scissors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stork scissors25K/yr
  • gingher embroidery scissors19K/yr
  • bird scissors9K/yr
  • crane scissors6K/yr
  • gingher applique scissors4K/yr
  • stork embroidery scissors6K/yr
  • swan scissors3K/yr

Reviews and returns

What reviews say buyers love and hate about Stork Scissors

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
0.9%of orders come back
“These are small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stork Scissors questions

Answered from the same tracked data.