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Stitching Pony

Maybe

Products sell for $26.05 on average, inside the sweet spot. But demand is soft, at -21.4% this quarter, so Stitching Pony is a Maybe.

Flapen Score
58
58 / 100
Top 6% of 4,656 Arts, Crafts & Sewing niches · +12 vs the category median of 46
Market size
$112K/yr91K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
47%top-5 click share · 16 brands · 20 sellers

Flapen Score

Stitching Pony against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Stitching Pony is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitching Pony market on Amazon at a glance

Shoppers on Amazon United States searched for Stitching Pony 91K times last year and spent an estimated $112K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
4.7%
Market size, estimated
$112Ka year
Peak month
January1.7× the quietest month
Top search term
stitching pony43K searches a year

02 · Price

A sale here is worth $26.05.

Listings sell for $26.05 on average, from $18.65 to $59.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $26.05 that is $3K to $7K a year per listing.

Average price
$26.05inside the $15 to $100 sweet spot
Price range
$18.65–$59.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #539 within Leathercraft. It carries 186 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#539in Leathercraft
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
186per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Stitching Pony products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

20

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

27%

  • Brand 129%
  • Brand 218%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Stitching Pony search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Stitching Pony search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitching pony43K/yr
  • leather stitching pony24K/yr
  • stitching pony for leather working10K/yr
  • leather clamp5K/yr
  • leather pony5K/yr
  • stitch pony5K/yr

Reviews and returns

What reviews say buyers love and hate about Stitching Pony

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stitching Pony questions

Answered from the same tracked data.