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Stitch Markers

Fail

Prices span $3.68–$10.23, mostly outside the sweet spot, so Stitch Markers is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$648K/yr1.2M searches / yr
90-day growth
-38.7%search demand this quarter
Competition
52%top-5 click share · 22 brands · 54 sellers

Flapen Score

Stitch Markers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Stitch Markers is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Markers market on Amazon at a glance

Shoppers on Amazon United States searched for Stitch Markers 1.2M times last year and spent an estimated $648K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $648K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-38.7%
Conversion, latest week
9.0%
Market size, estimated
$648Ka year
Peak month
January2.1× the quietest month
Top search term
stitch markers344K searches a year

02 · Price

A sale here is worth $5.89.

Listings sell for $5.89 on average, from $3.68 to $10.23. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $5.89 that is $18K to $24K a year per listing.

Average price
$5.89under the $15 to $100 sweet spot
Price range
$3.68–$10.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$18K–$24K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #139 within Knitting & Crochet. It carries 1,074 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#139in Knitting & Crochet
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,074per listing
Listings tracked
31

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Stitch Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

54

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

52%

Top 20: 89%

Open market

28%

  • Brand 124%
  • Brand 216%
  • Brand 315%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Stitch Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Stitch Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch markers344K/yr
  • stitch markers for crocheting231K/yr
  • crochet stitch markers177K/yr
  • stitch markers for knitting90K/yr
  • knitting stitch markers75K/yr
  • crochet markers66K/yr
  • knitting markers40K/yr
  • stitch marker34K/yr
  • metal stitch markers22K/yr
  • crochet markers for crocheting26K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Markers

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Color”
17%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Disappointed in the size”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stitch Markers questions

Answered from the same tracked data.