stitch diamond painting
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Incredible99.26avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.05avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$8.06–$18.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$86K$86K/yr · 261K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stitch diamond painting is a $86K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
stitch diamond painting market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $96K–$121K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #746
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 30.4%
- Avg brand age
- 22 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
14
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
48%
Top 20: 97%
Open market
14%
- Gearock31%
- JYLMOOD17%
- KOJEFCV17%
- Youtheart8%
- Cra-Z-Art8%
- JAKI6%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.7×
Top stitch diamond painting search terms
- stitch diamond art132K/yr
- diamond art stitch35K/yr
- stitch diamond painting35K/yr
- lilo and stitch diamond art17K/yr
- diamond painting stitch14K/yr
- diamond art stitch disney5K/yr
- stitch diamond art for kids7K/yr
- lilo and stitch diamond painting5K/yr
- stitch gem art4K/yr
- stitch diamond art kits for adults7K/yr
Top stitch diamond painting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JYLMOOD Cartoon Diamond Art Painting Kits for Kids 5D Diamond Painting Kits for Adults Beginner DIY Full Drill Diamond Rhinestone with Tools Accessories for Home Wall Decor Christmas 12x16inch
JYLMOOD$10.034.9★32 rev
Gearock 4 Pack Diamond Art Painting Kits for Adults Easy DIY Heart Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts
Gearock$10.904.6★53 rev
Youtheart Painting with Diamonds Stitch Diamond Art 5D Full Drill Cross Stitch Embroidery Kit
Youtheart$12.344.6★264 rev
Gearock Diamond Art Kits with Wooden Frame Easy DIY Small 5D Diamond Painting Kits Heart Big Gem Kits for Adults Beginners Cartoon Lovers Halloween Christmas Birthday Gifts
Gearock$10.055.0★17 rev
Gearock Diamond Art Kits for Adults Small 5D Diamond Painting Kits with Wooden Frame Easy DIY Cute Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts
Gearock$10.024.7★64 rev
Newest
by launch date
Diamond Art Kits for Kids - 4 Pack Diamond Art Painting Kits - Arts and Crafts for Kids Ages 8-12 - Dimond Art Mosaic - Craft Kits for Girls - GEM Art for Year Old Girl Boys Gifts Adults Art Supplies
JaCraftNe$10.044 rev
Gearock Diamond Art Kits with Wooden Frame Easy DIY Small 5D Diamond Painting Kits Heart Big Gem Kits for Adults Beginners Cartoon Lovers Halloween Christmas Birthday Gifts
Gearock$10.0517 rev
Gearock 4 Pack Diamond Art Painting Kits for Adults Easy DIY Heart Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts
Gearock$10.9053 rev
Gearock Diamond Art Kits for Adults Small 5D Diamond Painting Kits with Wooden Frame Easy DIY Cute Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts
Gearock$10.0264 rev
KOJEFCV Cartoon Diamond Art Painting Kits for Kids with Frame Cartoon Diamond Art for Kids Ages 4-8-12 Easy Gem Kit Kid with Beautiful Package for Gift Home Wall Decor(7x7inch)
KOJEFCV$10.05135 rev
Trending
90-day click momentum
JYLMOOD 4 Packs 5D Diamond Art Kits for Kids Full Drill 5D Cartoon Diamond Painting Kits for Adults Beginners DIY Paintings Kits for Kids Ages 8-12 Home Wall Decor 6x6 Inch with 1 Wooden Frame
JYLMOOD$10.125.0★
CraftyTime 4pack Diamond Art Painting Kits for Kids Cartoon Diamond Art for Kids Ages 4-8-12 Easy Cartoon Gem Kit Crafts Beginners for Gift Home Wall Decor(6x6inch)
CraftyTime$10.254.8★
JYLMOOD 6 Packs 5D Diamond Art Kits for Kids Beginners Full Drill 5D Cartoon Diamond Painting Kits for Adults DIY Big Gem Art Paintings Kits for Kids Ages 8-12 Home Wall Decor 6x6 Inch
JYLMOOD$14.554.6★
Gearock Diamond Art Kits for Adults Small 5D Diamond Painting Kits with Wooden Frame Easy DIY Cute Big Gem Kits for Beginners Cartoon Lovers Halloween Christmas Birthday Gifts
Gearock$10.024.7★
Diamond Art Kits for Kids - 4 Pack Diamond Art Painting Kits - Arts and Crafts for Kids Ages 8-12 - Dimond Art Mosaic - Craft Kits for Girls - GEM Art for Year Old Girl Boys Gifts Adults Art Supplies
JaCraftNe$10.045.0★
What buyers say about stitch diamond painting
What buyers praise and complain about, mined from review topics.What buyers love
“Lots of fun”
“Easy to use”
“Excellent product”
“Birthday party gift”
“Stitch”
“I like that the set comes with multiple designs”
“Good value for the money”
“so for me they are the perfect size”
“Love the colors”
“the adhesive is strong”
What buyers complain about
“The canvess were very sticky”
“The diamonds are big”
“Waste of money”
“Not the best quality”
“Not ideal if youre giving it as a gift”
“I feel like the material is kinda cheap”
“although no thanks to the instructions which have been translated in a kind of loose way”
“It took my daughter a few hours to finish one”
“That said, be prepared for a mess”
“Doesnt come with a frame”
Top return reasons
Common questions
- Is stitch diamond painting profitable to sell on Amazon United States?
- The niche generates $86K/yr across 23 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the stitch diamond painting niche?
- 11 brands and 14 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in stitch diamond painting?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Value For Money. The return rate is 0.7%.
- When does demand for stitch diamond painting peak?
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the stitch diamond painting niche?
- Listings span $8.06–$18.38; the average listing price is $12.05 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.