Is stiff felt profitable to sell on Amazon United States?

The niche generates $118K/yr across 26 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (46/100).

How competitive is the stiff felt niche?

19 brands and 25 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in stiff felt?

Top complaints mined from reviews: Size-Overall, Thickness, Hard Feel. The return rate is 2.9%.

When does demand for stiff felt peak?

Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the stiff felt niche?

Listings span $4.23–$37.82; the average listing price is $13.06 (sweet spot $15–$100). The average incumbent carries 851 reviews — the moat a new listing must climb.

stiff felt

Skip it

A small market ($118K/yr) — this niche doesn't clear our bar today.

Price range

Good$4.23–$37.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good851.04

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.06

avg listing price — sweet spot $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Returns

Good2.9%

return rate — above 5% kills the launch gate

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Market size

Okay$118K

$118K/yr · 154K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, stiff felt is a $118K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

stiff felt market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $104K–$131K; units × avg price
Conversion rate: 5.9%
Avg BSR: #553
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 26 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 flat

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

25%

KaKaPops18%
HTVRONT18%
Jtnohx17%
flic-flac12%
Tiparts5%
BetyBedy5%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — +3.1% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top stiff felt search terms

stiff felt54K/yr +5.5%4.5% conv.
stiff felt sheets39K/yr +4.0%4.5% conv.
hard felt17K/yr +3.2%2.8% conv.
stiffened felt12K/yr +2.9%3.6% conv.
cricut felt9K/yr +4.6%4.9% conv.
stiff felt sheets for crafts10K/yr +0.9%5.3% conv.
hard felt sheets6K/yr -0.9%4.0% conv.
stiffened felt sheets5K/yr -12.2%3.8% conv.
cricut felt sheets3K/yr -14.6%4.1% conv.

All search terms

Top stiff felt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KaKaPops Thin Felt Fabric Sheets Assorted Colors Stiff Felt Sheets for Crafts DIY Patchwork Sewing Projects Decoration (Stiff 50 Colors 812 inches)

KaKaPops$11.664.6★1,033 rev

HTVRONT Felt Sheets for Crafts - 40pcs Stiff Felt for Craft 8x12 Craft Sheet 1mm Assorted Colors Felt Fabric Sheets Thin Felt Pack Patchwork Craft Supplies A4 Size for Halloween Christmas Decor

HTVRONT$11.664.6★1,045 rev

Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (White)

Jtnohx$5.934.6★617 rev

42pcs Felt Fabric Sheet 4x4 Assorted Color DIY Craft Squares Nonwoven 1mm Thick

flic-flac$6.534.4★9,847 rev

Tiparts 40 Pcs Stiff Felt Fabric Sheet for Crafts 1mm Thick and 8x12 Assorted Color Felt Fabric Sheets for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven

Tiparts$10.194.2★37 rev

Newest

by launch date

46 Pcs 12 x 12 Inch Felt Fabric Sheets 46 Assorted Colors Stiff Felt Sheets 1 mm Thick Soft Felt Fabric Sheet for DIY Craft Sewing Squares Nonwoven Patchwork

Needbrock$17.2310 rev

3mo ago

45 Pcs Assorted Felt Sheets Felt Fabric 4x4 Stiff Felts Craft Squares for DIY Sewing Patchwork Decorative Projects 1 mm Thick

UOOU$4.2332 rev

3mo ago

MITINU 13 Pcs 8x35 Large Stiff Felt Fabric Sheets 1.2mm Thick Nonwoven Felt for DIY Crafts Patchwork Sewing & Home Decoration Projects (Spring Colorful Assorted Series)

MITINU$13.2043 rev

5mo ago

30Pcs Stiff Felt Sheets 1.5mm Thick Felt Fabric Sheets (Macaron Series)

FSQINGTIZI$19.855 rev

6mo ago

Stiff Felt Sheets 2mm Thick for Crafts 7.8 x 11.8 Premium Heavyweight Craft Felt for Structured DIY Patchwork Sewing Embroidery & Home Decor (6 Pack Ivory)

Grainear$8.8822 rev

6mo ago

What buyers say about stiff felt

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“Colors are as shown”

Quality-Overall10%

“The felt quality is solid”

Value For Money6%

“Fair price”

Thickness5%

“Nice thickness”

Material Quality5%

“Good material”

Ease Of Use5%

“Easy to use”

Size-Overall4%

“these are the perfect size”

Soft Feel3%

“the material feels soft”

Strength3%

“Sturdy”

Advertised Vs Actual Product3%

“The product arrived as advertised”

What buyers complain about

Size-Overall16%

“Not the right size”

Thickness14%

“Thin sheets”

Hard Feel7%

“Too stiff”

Material Quality7%

“One star off because the material is kind of thin”

Color5%

“I do not love the color selection”

Advertised Vs Actual Product5%

“This item is not as described”

Quality-Overall5%

“my biggest problem is the lack of quality control”

Thin2%

“Thin”

Value For Money1%

“I feel like it can be cheaper”

Ease Of Use1%

“Stiff and not easy to use”

Top return reasons

Size-Overall57%

Material Quality17%

Advertised Vs Actual Product6%

Thin5%

Color4%

Value For Money4%

Thickness2%

Quality-Overall1%

Display Colors1%

Functionality-Overall1%

Common questions

Is stiff felt profitable to sell on Amazon United States?: The niche generates $118K/yr across 26 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (46/100).
How competitive is the stiff felt niche?: 19 brands and 25 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in stiff felt?: Top complaints mined from reviews: Size-Overall, Thickness, Hard Feel. The return rate is 2.9%.
When does demand for stiff felt peak?: Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the stiff felt niche?: Listings span $4.23–$37.82; the average listing price is $13.06 (sweet spot $15–$100). The average incumbent carries 851 reviews — the moat a new listing must climb.