Stiff Felt

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

5.9%

Market size, estimated

$118Ka year

Peak month

November2.1× the quietest month

Top search term

stiff felt54K searches a year

Listings sell for $13.06 on average, from $4.23 to $37.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $13.06 that is $3K to $7K a year per listing.

Average price

$13.06under the $15 to $100 sweet spot

Price range

$4.23–$37.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

2.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #553 within Fabric. It carries 851 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#553in Fabric

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

851per listing

Listings tracked

26

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months