stickum
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.29–$23.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Review moat
Okay2,735.08avg incumbent reviews — the moat a new listing must climb
Market size
Okay$129K$129K/yr · 101K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, stickum is a $129K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
stickum market data
- Units sold / yr
- 13K–15K
- avg 1,250–1,500/product
- Revenue / yr
- $134K–$161K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #350
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
51
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
7%
- Fox Run61%
- Glove Glu11%
- ZECHKAVAA9%
- MUELLER4%
- Enhon4%
- Alcolin3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top stickum search terms
- candle adhesive15K/yr
- stickum13K/yr
- candle glue9K/yr
- stick um candle adhesive10K/yr
- candle putty8K/yr
- stickum grip spray3K/yr
- stick um6K/yr
- stick em5K/yr
- candle putty to hold candles in place6K/yr
- candle adhesive for taper candles5K/yr
Top stickum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fox Run Stick-Um Candle Adhesive 2 Ounces of Candle Stick Holder Stick Dots
Fox Run$10.284.6★6,252 rev
Fox Run Stick-Um Candle Adhesive 12 Ounces of Candle Stick Holder Stick Dots
Fox Run$12.174.6★6,252 rev
Fox Run Stick-Um Candle Adhesive 2 Ounces Holds Candles Straight
Fox Run$9.224.6★1,807 rev
Gloveglu MEGAgrip Goalkeeper Glove Grip Spray | Advanced Goalkeeper Glove Palm Grip Reviver | Improved Catching & Better Ball Handling
Glove Glu$23.274.5★6,247 rev
Taper Candle Sticky Dots - White Wax Candle Adhesive Dots - Unscented Cire Adhesive for Secure Candle Placement - Easy Clean and Traceless for DIY Projects - Pack of 24
ZECHKAVAA$8.204.4★291 rev
Newest
by launch date
Enhon 4 Ounces 2 Pack Candle Stick Glue Adhesive for Taper to Hold Candles in Place
Enhon$10.10113 rev
Fox Run Stick-Um Candle Adhesive 12 Ounces of Candle Stick Holder Stick Dots
Fox Run$12.176,252 rev
Taper Candle Sticky Dots - White Wax Candle Adhesive Dots - Unscented Cire Adhesive for Secure Candle Placement - Easy Clean and Traceless for DIY Projects - Pack of 24
ZECHKAVAA$8.20291 rev
Likejarcand 24 Pieces White Adhesive Small Candles Accessories Candle Wax Dots- Adhesive Wax Sticky Dots Candl Accessories (24)
Likejarcand$5.75280 rev
Candle Adhesive Taper Candle Glue Candle Adhesive Grip for Secure Candle Hold Candle Accessories 1oz
YFANITI$8.0673 rev
Trending
90-day click momentum
Candle Adhesive Glue for Taper Candles Strong Candle Holder Adhesive to Keep Candles Secure | Reusable Candle Putty Alternative for Candlesticks 2 Ounces
RONDURE$10.753.7★
Gloveglu MEGAgrip Goalkeeper Glove Grip Spray | Advanced Goalkeeper Glove Palm Grip Reviver | Improved Catching & Better Ball Handling
Glove Glu$23.274.5★
Fox Run Stick-Um Candle Adhesive 0.5-Ounce
Fox Run$7.234.6★
Taper Candle Sticky Dots - White Wax Candle Adhesive Dots - Unscented Cire Adhesive for Secure Candle Placement - Easy Clean and Traceless for DIY Projects - Pack of 24
ZECHKAVAA$8.204.4★
Fox Run Stick-Um Candle Adhesive 12 Ounces of Candle Stick Holder Stick Dots
Fox Run$12.174.6★
What buyers say about stickum
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“It does its job well”
“It sticks”
“Works great”
“Works as advertised”
“I find it really good for a temporary grip when needed”
“High quality”
“Does exactly what it was designed to do”
“Easy to use, durable”
“Cleans up easily with soap and water”
What buyers complain about
“Sticky”
“Did not work well”
“is nearly impossible to get off fingers after using so be prepared for that”
“Tiny”
“Very poor durability”
“Too expensive for so little”
“Garbage”
“Does make gloves dirty quickly though”
“Wish it came in black”
“Not what it seems”
Top return reasons
Common questions
- Is stickum profitable to sell on Amazon United States?
- The niche generates $129K/yr across 13 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the stickum niche?
- 10 brands and 51 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in stickum?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Ease Of Use. The return rate is 1.2%.
- When does demand for stickum peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the stickum niche?
- Listings span $5.29–$23.27; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 2,735 reviews — the moat a new listing must climb.