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Stickum

Fail

Shoppers spend an estimated $50K a year here, so Stickum is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$50K/yr103K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
76%top-5 click share · 9 brands · 38 sellers

Flapen Score

Stickum against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Stickum is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stickum market on Amazon at a glance

Shoppers on Amazon United States searched for Stickum 103K times last year and spent an estimated $50K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
4.1%
Market size, estimated
$50Ka year
Peak month
December2.8× the quietest month
Top search term
candle adhesive15K searches a year

02 · Price

A sale here is worth $11.84.

Listings sell for $11.84 on average, from $5.61 to $22.89. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $11.84 that is $12K to $15K a year per listing.

Average price
$11.84under the $15 to $100 sweet spot
Price range
$5.61–$22.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #128 within Adhesives. It carries 2,376 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#128in Adhesives
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,376per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Stickum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

38

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

7%

  • Brand 163%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Stickum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMayAug

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Stickum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle adhesive15K/yr
  • stickum13K/yr
  • stick um candle adhesive11K/yr
  • candle glue9K/yr
  • candle putty9K/yr
  • stick um6K/yr
  • stickum candle adhesive6K/yr
  • candle adhesive for taper candles5K/yr
  • stick em candle adhesive4K/yr
  • stick em5K/yr

Reviews and returns

What reviews say buyers love and hate about Stickum

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
35%of negative reviews mention “Adhesion/Stickiness”
1.3%of orders come back
“NOT STICKY”
A buyer, on “Adhesion/Stickiness”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stickum questions

Answered from the same tracked data.