sticks
Skip itPrices mostly outside the sweet spot ($3.94–$12.39) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$178K$178K/yr · 514K searches
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,538.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.34avg listing price — sweet spot $15–$100
Price range
Bad$3.94–$12.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sticks is a $178K/yr Amazon United States market (514K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 40/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
sticks market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $190K–$254K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
18 flat
Sellers
58
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
20%
- HOPELF51%
- KTOJOY9%
- Rclxl9%
- TKOnline5%
- Aerisque4%
- APREMONT3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top sticks search terms
- sticks187K/yr
- wooden sticks85K/yr
- wooden sticks for crafts70K/yr
- wood sticks for crafts45K/yr
- wood stick31K/yr
- sticks for crafting28K/yr
- sticks for crafts17K/yr
- wood sticks for crafting8K/yr
- palos de madera para manualidades12K/yr
- palos de madera9K/yr
Top sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HOPELF 25PCS Wooden Dowel Rods - 1/4 x 12 Inch Bamboo Sticks - for Crafts Cake Dowels and DIY Projects
HOPELF$5.004.6★5,375 rev
HOPELF 50PCS Bamboo Dowel Rods - 1/4 x 12 Inch Assorted Hardwood Sticks for Crafts Cake Dowels & DIY Projects
HOPELF$5.954.6★5,375 rev
HOPELF 6 Natural Bamboo Skewers for BBQAppetiserFruitCocktailKabobChocolate FountainGrillingBarbecueKitchenCrafting and Party. =4mm More Size Choices 8/10/12/14/16/30(100 PCS)
HOPELF$4.994.7★25,601 rev
HOPELF 25PCS Wooden Dowel Rods - 1/4 x 6 Inch Bamboo Sticks - for Crafts Cake Dowels and DIY Projects
HOPELF$4.604.6★5,375 rev
50Pcs Wooden Dowel Rods 1/4 x 12 Inch Wood Sticks for Crafts Precut Wooden Rod Sticks Natural Wood Dowels for Craft and DIY Projects Cake Dowels Hardwood Craft Dowel Rods
Rclxl$5.994.7★759 rev
Newest
by launch date
200PCS 12 inch Bamboo Skewers for BBQ Appetizer Kabob Fruit Cocktail Chocolate Fountain Grilling Kitchen Crafting and Party. More Size Choices 6/8/10/12/36
Aerisque$6.51411 rev
200PCS 8 inch Bamboo Skewers for BBQ Appetizer Fruit Cocktail Kabob Chocolate Fountain Grilling Kitchen Crafting and Party. More Size Choices 6/8/10/12/36
Aerisque$5.41411 rev
200PCS 6 inch Bamboo Skewers for BBQ Appetizer Fruit Cocktail Chocolate Fountain Kitchen Grilling Crafting and Party. More Size Choices 6/8/10/12/36
Aerisque$4.75411 rev
LAZACA 120Pcs Craft Sticks Wood Sticks for Crafting Twigs Crafts Log Toy DIY Photo Props Rustic Decorations Ornaments 10cm 0.3-0.5cm
LAZACA$9.1184 rev
Tress Wellness Craft Sticks Popsicle sticks Premium Splinter-Free Wooden Sticks for Waxing Wax Stick for Body and Face Waxing 140 pieces
Tress Wellness$5.122,422 rev
Trending
90-day click momentum
WISYOK 8 Jumbo Craft Sticks 60pcs Extra Large Natural Premium Wood Ice Cream Sticks Jumbo Sticks Large Tongue Depressors Plant Labels Hair Removal and Waxing Supplies Crafting
WISYOK$8.794.7★
HOPELF 25PCS Wooden Dowel Rods - 1/4 x 6 Inch Bamboo Sticks - for Crafts Cake Dowels and DIY Projects
HOPELF$4.604.6★
200PCS 8 inch Bamboo Skewers for BBQ Appetizer Fruit Cocktail Kabob Chocolate Fountain Grilling Kitchen Crafting and Party. More Size Choices 6/8/10/12/36
Aerisque$5.414.7★
ForPro Professional Collection Premium Wood Applicators Non-Sterile Hair Removal Waxing Sticks Large 6 L x .75 W 100-Count
ForPro Professional Collection$4.794.7★
Apremont 100 Piece 6 Inch Large Jumbo Wooden Craft Sticks Premium Natural Organic Wood for Waxing Craft Project Tongue Depressor Popsicle Ice Cream Stick Woodcraft Paint Stirrer and Art
APREMONT$4.824.8★
What buyers say about sticks
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is consistent throughout the pack”
“As advertised”
“Great Value”
“They are sturdy”
“Right size”
“Ease of use”
“hold up really well”
“very sharp thick”
“works well”
“Good quality sticks”
What buyers complain about
“Some were too large”
“Very weak”
“berries split due to the thickness”
“It's not what was described”
“Wood Stick”
“Garbage”
“they break”
“Every single stick broke”
“If you need precision, look elsewhere”
“SPLINTERS”
Top return reasons
Common questions
- Is sticks profitable to sell on Amazon United States?
- The niche generates $178K/yr across 26 tracked products. 90-day search growth is +3.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the sticks niche?
- 18 brands and 58 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in sticks?
- Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 1.5%.
- When does demand for sticks peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the sticks niche?
- Listings span $3.94–$12.39; the average listing price is $6.34 (sweet spot $15–$100). The average incumbent carries 5,539 reviews — the moat a new listing must climb.