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Sticks

Fail

Shoppers spend an estimated $34K a year here, so Sticks is a Fail.

Flapen Score
31
31 / 100
Ranks 4,411 of 4,656 Arts, Crafts & Sewing niches · −15 vs the category median of 46
Market size
$34K/yr384K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
57%top-5 click share · 18 brands · 52 sellers

Flapen Score

Sticks against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sticks is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticks market on Amazon at a glance

Shoppers on Amazon United States searched for Sticks 384K times last year and spent an estimated $34K. The top 5 brands take 75% of clicks. Demand peaks in Jun. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
384K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
1.3%
Market size, estimated
$34Ka year
Peak month
June1.6× the quietest month
Top search term
sticks182K searches a year

02 · Price

A sale here is worth $6.97.

Listings sell for $6.97 on average, from $3.94 to $17.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $6.97 that is $5K to $7K a year per listing.

Average price
$6.97under the $15 to $100 sweet spot
Price range
$3.94–$17.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$5K–$7K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Craft Sticks. It carries 4,695 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Craft Sticks
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
4,695per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

52

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

22%

  • Brand 148%
  • Brand 29%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sticks182K/yr
  • wooden sticks87K/yr
  • wood stick29K/yr
  • sticks for crafting26K/yr
  • sticks for crafts18K/yr
  • wood sticks for crafting10K/yr
  • palos de madera para manualidades11K/yr
  • palos de madera8K/yr
  • small sticks5K/yr
  • stick wood4K/yr

Reviews and returns

What reviews say buyers love and hate about Sticks

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Too short”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sticks questions

Answered from the same tracked data.