Sticks
FailShoppers spend an estimated $34K a year here, so Sticks is a Fail.
- Flapen Score
- 31 / 100Ranks 4,411 of 4,656 Arts, Crafts & Sewing niches · −15 vs the category median of 4631
- Market size
- $34K/yr384K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 57%top-5 click share · 18 brands · 52 sellers
Flapen Score
Sticks against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Sticks is stronger. Inside it, weaker.
Market
The Sticks market on Amazon at a glance
Shoppers on Amazon United States searched for Sticks 384K times last year and spent an estimated $34K. The top 5 brands take 75% of clicks. Demand peaks in Jun. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 384K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $34Ka year
- Peak month
- June1.6× the quietest month
- Top search term
- sticks182K searches a year
02 · Price
A sale here is worth $6.97.
Listings sell for $6.97 on average, from $3.94 to $17.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $6.97 that is $5K to $7K a year per listing.
- Average price
- $6.97under the $15 to $100 sweet spot
- Price range
- $3.94–$17.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $5K–$7K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Craft Sticks. It carries 4,695 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Craft Sticks
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 4,695per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Sticks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
52
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
22%
- Brand 148%
- Brand 29%
- Brand 38%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Sticks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.6×
Search terms
Top Sticks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sticks182K/yr
- wooden sticks87K/yr
- wood stick29K/yr
- sticks for crafting26K/yr
- sticks for crafts18K/yr
- wood sticks for crafting10K/yr
- palos de madera para manualidades11K/yr
- palos de madera8K/yr
- small sticks5K/yr
- stick wood4K/yr
Reviews and returns
What reviews say buyers love and hate about Sticks
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sticks questions
Answered from the same tracked data.









