stick n stitch
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Price range
Good$7.36–$23.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,499.88avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.84avg listing price — sweet spot $15–$100
Market size
Okay$107K$107K/yr · 64K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stick n stitch is a $107K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
stick n stitch market data
- Units sold / yr
- 8K–10K
- avg 1,000–1,250/product
- Revenue / yr
- $95K–$118K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 24 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Sulky73%
- FURWEY11%
- New brothread7%
- MARCADORUS6%
- NUITPY3%
Demand
Weekly Amazon search volume, last 28 weeks — -30.0% search growth over the last 90 days.Top stick n stitch search terms
- sulky stick and stitch26K/yr
- stick n stitch11K/yr
- stick n stitch embroidery paper14K/yr
- stick and stitch paper9K/yr
- sulky stick n stitch4K/yr
Top stick n stitch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stick N Stitch Self Adhesive Wash Away Stabilizer Twelve Sheets of 8-1/2 x 11
Sulky$13.684.8★1,688 rev
FURWEY 12PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use
FURWEY$7.364.4★1,216 rev
Sulky Stick n Stitch Printable Sheets 12/Pkg-White 8.5x11
Sulky$12.754.7★1,973 rev
New brothread 6PCS 8.5x11 Sticky Water Soluble Embroidery Stabilizer Printable Paper Stabilizer - Medium Weight - Allowed for Print or Draw Patterns Best for Hand & Machine Embroidery
New brothread$7.654.7★1,952 rev
Water Soluble Stabilizer for Embroidery - Stick and Stitch Wash Away Paper 8.5x11 Inch 8-Pack Printable Stabilizer for Hand & Machine Embroidery Ideal for Printing & Drawing Patterns
MARCADORUS$7.864.5★425 rev
Newest
by launch dateWater Soluble Stabilizer for Embroidery - Stick and Stitch Wash Away Paper 8.5x11 Inch 8-Pack Printable Stabilizer for Hand & Machine Embroidery Ideal for Printing & Drawing Patterns
MARCADORUS$7.86425 rev
15PCS 8.5 x 11 Water Soluble Stabilizer for Embroidery Stick and Stitch Embroidery Paper Wash Away Embroidery Stabilizer Water Soluble Embroidery Patterns Embroidery Transfer Paper
NUITPY$8.70239 rev
FURWEY 12PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use
FURWEY$7.361,216 rev
New brothread 6PCS 8.5x11 Sticky Water Soluble Embroidery Stabilizer Printable Paper Stabilizer - Medium Weight - Allowed for Print or Draw Patterns Best for Hand & Machine Embroidery
New brothread$7.651,952 rev
Stick N Stitch Self Adhesive Wash Away Stabilizer Twelve Sheets of 8-1/2 x 11
Sulky$13.681,688 rev
Trending
90-day click momentumFURWEY 12PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use
FURWEY$7.364.4★
Bundle of 2 Packages of Stick N Stitch Self Adhesive Wash Away Stabilizer Twelve sheets of 8-1/2 x 11
Sulky$23.244.8★
Stick N Stitch Self Adhesive Wash Away Stabilizer Twelve Sheets of 8-1/2 x 11
Sulky$13.684.8★
New brothread 6PCS 8.5x11 Sticky Water Soluble Embroidery Stabilizer Printable Paper Stabilizer - Medium Weight - Allowed for Print or Draw Patterns Best for Hand & Machine Embroidery
New brothread$7.654.7★
15PCS 8.5 x 11 Water Soluble Stabilizer for Embroidery Stick and Stitch Embroidery Paper Wash Away Embroidery Stabilizer Water Soluble Embroidery Patterns Embroidery Transfer Paper
NUITPY$8.704.6★
What buyers say about stick n stitch
What buyers praise and complain about, mined from review topics.What buyers love
“Easy peasy”
“Good for printing on”
“works as advertised”
“it had good reviews”
“It sticks very well”
“It does work well”
“Easy wash away”
“Worth it”
“Washes away easily”
“managed to create a nice design”
What buyers complain about
“Terrible adhesive”
“Takes quite a bit of water to rinse off”
“The value is a little steep at about $12 for 12 pages”
“Hard to stitch through - not what I expected”
“Will not buy again due to staining”
“Did not work”
“Doesn't always wash away”
“Didn't stick to the fabric”
“Can not use”
“Chemical smell beware”
Top return reasons
Common questions
- Is stick n stitch profitable to sell on Amazon United States?
- The niche generates $107K/yr across 8 tracked products. 90-day search growth is -30.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the stick n stitch niche?
- 5 brands and 40 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stick n stitch?
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Cleaning, Value For Money. The return rate is 0.7%.
- What does it cost to enter the stick n stitch niche?
- Listings span $7.36–$23.24; the average listing price is $11.84 (sweet spot $15–$100). The average incumbent carries 1,500 reviews — the moat a new listing must climb.