stick and stitch embroidery paper
Skip itPrices mostly outside the sweet spot ($5.08–$15.97) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Review moat
Great411.04avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$87K$87K/yr · 513K searches
Avg price
Bad$7.63avg listing price — sweet spot $15–$100
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Price range
Bad$5.08–$15.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, stick and stitch embroidery paper is a $87K/yr Amazon United States market (513K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
stick and stitch embroidery paper market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $114K–$153K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #632
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 0.0%
- Avg brand age
- 29 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
104
Top-5 brand share
69%
Top 20: 98%
Top-5 click share
36%
Top 20: 75%
Open market
27%
- Aunt Martha's47%
- FURWEY7%
- YUYUZSEN6%
- Patemby5%
- Stitcher's Revolution4%
- Search Press4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top stick and stitch embroidery paper search terms
- iron on embroidery patterns50K/yr
- aunt marthas embroidery transfers49K/yr
- embroidery transfer patterns52K/yr
- embroidery stickers42K/yr
- embroidery patterns iron on transfers35K/yr
- stick and stitch52K/yr
- embroidery iron on transfers30K/yr
- embroidery transfers26K/yr
- aunt marthas hot iron transfers24K/yr
- wash away embroidery stickers21K/yr
Top stick and stitch embroidery paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aunt Marthas Iron On Transfer Patterns for Stitching Embroidery or Fabric Painting Cute Vintage Animal Patterns for Tea Towels or Quilting Set of 5
Aunt Martha's$8.614.7★739 rev
Aunt Marthas Iron On Transfer Patterns for Stitching Embroidery or Fabric Painting Patterns for Tea Towels/Kitchen Decor Set of 5
Aunt Martha's$9.014.6★514 rev
102pcs Water Soluble Hand Sewing StabilizersEmbroidery Stick and Stitch Embroidery Paper Wash Away Stabilizersfor Embroidery Stabilizers Flower Patternsfor Hand Sewing Lover Beginners.letter&Flower
YUYUZSEN$5.874.2★592 rev
Patemby 50Pcs Embroidery Pattern Water Soluble Embroidery Stabilizers Stick and Stitch Embroidery Paper Wash Away with Pre-Printed Pattern Designs Stencils Transfers for Hand Sewing Lover Beginner
Patemby$5.844.5★658 rev
FURWEY 12PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use
FURWEY$7.364.4★1,216 rev
Newest
by launch date
Bomichi Japanese Embroidered Sticker Book Animal and Plant Theme - 680+ Pcs Cute Old Showa Style Aesthetic Stickers for DIY Scrapbooking Journaling Handbook Decoration
Bomichi$9.7122 rev
17 PCS Water Soluble Embroidery Patterns Sunflowers Bouquets Stick and Stitch Embroidery Patterns Wash Away Transfer Paper for Hand Sewing Lover Beginners
Mozeat Lens$6.9729 rev
DOODLREAM 29Pcs Flower Vine Embroidery Pattern Stabilizer 8.3x11.7 Wildflowers Water Soluble Stick and Stitch Embroidery Sticker 4 Sheets Floral Border Hand Sewing DIY Embroidery Paper
DOODLREAM$8.9046 rev
Water Soluble Stabilizer for Embroidery - Stick and Stitch Wash Away Paper 8.5x11 Inch 8-Pack Printable Stabilizer for Hand & Machine Embroidery Ideal for Printing & Drawing Patterns
MARCADORUS$7.86425 rev
15PCS 8.5 x 11 Water Soluble Stabilizer for Embroidery Stick and Stitch Embroidery Paper Wash Away Embroidery Stabilizer Water Soluble Embroidery Patterns Embroidery Transfer Paper
NUITPY$8.70239 rev
Trending
90-day click momentumBomichi Japanese Embroidered Sticker Book Animal and Plant Theme - 680+ Pcs Cute Old Showa Style Aesthetic Stickers for DIY Scrapbooking Journaling Handbook Decoration
Bomichi$9.714.2★
17 PCS Water Soluble Embroidery Patterns Sunflowers Bouquets Stick and Stitch Embroidery Patterns Wash Away Transfer Paper for Hand Sewing Lover Beginners
Mozeat Lens$6.974.6★
Flowers & Butterflies Aunt Marthas Hot Iron Embroidery Transfer
Aunt Martha's$6.904.7★
Stitchers Revolution Farmers Market Stitchers Revolution Iron on transfers for Embroidery white
Stitcher's Revolution$5.964.5★
DOODLREAM 29Pcs Flower Vine Embroidery Pattern Stabilizer 8.3x11.7 Wildflowers Water Soluble Stick and Stitch Embroidery Sticker 4 Sheets Floral Border Hand Sewing DIY Embroidery Paper
DOODLREAM$8.904.4★
What buyers say about stick and stitch embroidery paper
What buyers praise and complain about, mined from review topics.What buyers love
“EASY TO USE”
“Good brand and quality patterns”
“works as advertised”
“Good for printing on”
“Very affordable”
“It sticks very well”
“The designs are lovely”
“Easy wash away”
“It works well”
“Beautiful for Embroidery Projects”
What buyers complain about
“Terrible adhesive”
“Doesnt clean off”
“Waste of money”
“Can't really fix stitches or undo them once you start”
“it did not stay on the fabric”
“was difficult to wash away”
“Not as advertised”
“Lost stickiness after 2 months”
“They look stained”
“Can not use”
Top return reasons
Common questions
- Is stick and stitch embroidery paper profitable to sell on Amazon United States?
- The niche generates $87K/yr across 45 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the stick and stitch embroidery paper niche?
- 23 brands and 104 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in stick and stitch embroidery paper?
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Cleaning, Value For Money. The return rate is 0.7%.
- When does demand for stick and stitch embroidery paper peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the stick and stitch embroidery paper niche?
- Listings span $5.08–$15.97; the average listing price is $7.63 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.