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Sterling Silver Wire

Fail

Shoppers spend an estimated $19K a year here, so Sterling Silver Wire is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$19K/yr84K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
54%top-5 click share · 9 brands · 14 sellers

Flapen Score

Sterling Silver Wire against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sterling Silver Wire is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sterling Silver Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Sterling Silver Wire 84K times last year and spent an estimated $19K. The top 5 brands take 94% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
1.0%
Market size, estimated
$19Ka year
Peak month
December1.2× the quietest month
Top search term
sterling silver wire40K searches a year

02 · Price

A sale here is worth $23.43.

Listings sell for $23.43 on average, from $7.70 to $51.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.43 that is $0 to $2K a year per listing.

Average price
$23.43inside the $15 to $100 sweet spot
Price range
$7.70–$51.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #456 within Wire. It carries 1,236 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
1.8%
Average rank
#456in Wire
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,236per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Sterling Silver Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

14

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

5%

  • Brand 178%
  • Brand 26%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Sterling Silver Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Prime Day '25Spike '26SepDecMarJunAugNovMarMayAug

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Sterling Silver Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sterling silver wire40K/yr
  • sterling silver wire for jewelry making33K/yr
  • sterling silver jewelry wire7K/yr
  • 925 sterling silver wire for jewelry making4K/yr

Reviews and returns

What reviews say buyers love and hate about Sterling Silver Wire

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Hard Feel”
1.9%of orders come back
“This is okay not the softest”
A buyer, on “Hard Feel”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sterling Silver Wire questions

Answered from the same tracked data.