Sterling Silver Charms

Shoppers searched for this 845K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months

845K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

1.2%

Market size, estimated

$129Ka year

Peak month

February8.7× the quietest month

Top search term

sterling silver charms212K searches a year

Listings sell for $12.98 on average, from $4.07 to $50.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $12.98 that is $0 to $1K a year per listing.

Average price

$12.98under the $15 to $100 sweet spot

Price range

$4.07–$50.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #834 within Beads & Bead Assortments. It carries 1,953 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#834in Beads & Bead Assortments

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,953per listing

Listings tracked

116

20 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

7Amazon's first-year sales bar

Average brand age

35 months