Is stencils for kids profitable to sell on Amazon United States?

The niche generates $181K/yr across 32 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the stencils for kids niche?

21 brands and 29 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in stencils for kids?

Top complaints mined from reviews: Size-Overall, Smell, Thickness. The return rate is 1.2%.

When does demand for stencils for kids peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the stencils for kids niche?

Listings span $5.20–$30.65; the average listing price is $12.79 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.

stencils for kids

Worth a look

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Review moat

Good501.41

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.20–$30.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.79

avg listing price — sweet spot $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+13.7%

90-day search growth — must beat 0% to launch

Market size

Okay$181K

$181K/yr · 299K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, stencils for kids is a $181K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

stencils for kids market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $160K–$192K; units × avg price
Conversion rate: 4.7%
Avg BSR: #391
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 3.2%
Avg brand age: 41 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

48%

Top 20: 86%

Open market

37%

TMTECHJS19%
Acoavo16%
YETOOME8%
Epakh7%
Bsenhe7%
LanMa6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top stencils for kids search terms

stencils for kids168K/yr +13.0%3.9% conv.
kids stencils27K/yr +27.6%4.2% conv.
stencils for kids ages 4-823K/yr -14.6%4.8% conv.
plastic stencils for kids7K/yr +250.7%6.1% conv.
drawing stencils for kids13K/yr +10.1%2.9% conv.
kids stencils for drawing12K/yr -11.9%4.3% conv.
kid stencils6K/yr +55.0%4.9% conv.
stencils for kids ages 3-56K/yr -15.9%4.7% conv.
stencils kids5K/yr +25.1%5.6% conv.
art stencils for kids7K/yr -5.0%2.9% conv.

All search terms

Top stencils for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stencil Drawing Kit for Kids 25 Pcs Plastic Drawing Stencils with 400+ Shapes Great Birthday Gift for Boy Girl

Acoavo$10.754.6★1,660 rev

24 Piece Stencils for Kids Stencils for Painting Sidewalk Chalk Stencil Outdoor Garden Themed Stencil Kids Style Collection-5in

TMTECHJS$9.954.6★182 rev

30 Pieces Drawing Stencils Set for Kids Plastic Drawing Painting Stencil Templates for Kids Crafts School Art Projects Journal Stencil with 400+ Images

LanMa$12.994.6★450 rev

Epakh 24 Pcs Stencils for Kids 8 Inches Drawing Painting Chalk Template First Day of School Large Reusable Washable Sidewalk Geometric Primary Shape Stencils for Kids Toddlers Preschooler Outside

Epakh$17.674.6★582 rev

YETOOME 24 Pieces Stencils for Kids 5.9 x 5.5 Inches Chalk Drawing Stencils Large Washable Vehicles Themed Primary Shape Template for Kids Toddlers Preschooler

YETOOME$7.064.4★87 rev

Newest

by launch date

32 PCS Drawing Stencils Set for Kids Reusable Drawing Painting Stencil Templates for Kids Animals Unicorn Mermaid Dinosaur Princess Mixed Style Stencil for Art Projects Classroom Crafts Wall Decor

Yazhiji$9.9820 rev

3mo ago

Bsenhe 48PCS Stencils for Kids Stencils for Painting Crafts Reusable Drawing Art Stencil Washable Primary Shape Paper Scrapbooks Template for Kids Toddlers Preschool Back to School

Bsenhe$9.952 rev

6mo ago

40 PCS Stencils for Kids Stencils for Painting Crafts Reusable Washable Journal Stencil Primary Shape Template for Paper Scrapbooks Drawing

Bsenhe$10.1725 rev

8mo ago

Stencils for Kids Drawing Stencils for Painting Crafts Reusable Washable Large Art Paint Stencil Primary Shape Template for Fabric Wall Paper (36)

Bsenhe$10.8815 rev

8mo ago

36Pcs Princess Drawing Stencils for Kids 8 Inch Reusable Fairy Sidewalk Chalk Stencil Large Fairytale Castle Stencils Princess Theme Primary Shape Template for Kids Toddlers Drawing Wall Home

Qyeahkj$16.95297 rev

11mo ago

What buyers say about stencils for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“The overall quality is solid”

Value For Money9%

“Worth buying”

Fun/Entertainment Experience8%

“Really fun set”

Size-Overall8%

“Size is perfect”

Ease Of Use8%

“Easy to use”

Design-Overall7%

“The designs are so amazing”

Strength5%

“These are not flimsy”

Drawing Experience4%

“Great for drawing, painting, and all kinds of craft projects”

Advertised Vs Actual Product4%

“Just as described and pictured”

Durability4%

“durable”

What buyers complain about

Size-Overall13%

“Large”

Smell13%

“Horrible Chemical Smell”

Thickness12%

“Some very thin pieces move”

Strength11%

“Very flimsy”

Quality-Overall6%

“Cheaply made”

Value For Money4%

“Not worth it”

Certifications3%

“Not airbrush nails approved”

Advertised Vs Actual Product3%

“Not as advertised”

Material Quality1%

“Only 3 stars because I thought these would be hard plastic”

Ease Of Use1%

“Little difficult to use”

Top return reasons

Size-Overall48%

Strength8%

Thin6%

Advertised Vs Actual Product6%

Functionality-Overall5%

Material Quality4%