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Stencils for Kids

Maybe

An estimated 1.2% of orders come back. But the products selling today already average 4.5★, so Stencils for Kids is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 46
Market size
$181K/yr299K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
48%top-5 click share · 21 brands · 29 sellers

Flapen Score

Stencils for Kids against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Stencils for Kids is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stencils for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Stencils for Kids 299K times last year and spent an estimated $181K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
4.7%
Market size, estimated
$181Ka year
Peak month
December2.9× the quietest month
Top search term
stencils for kids168K searches a year

02 · Price

A sale here is worth $12.79.

Listings sell for $12.79 on average, from $5.20 to $30.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $12.79 that is $3K to $6K a year per listing.

Average price
$12.79under the $15 to $100 sweet spot
Price range
$5.20–$30.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #391 within Drawing. It carries 501 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#391in Drawing
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
501per listing
Listings tracked
32

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stencils for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

29

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

48%

Top 20: 86%

Open market

37%

  • Brand 119%
  • Brand 216%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Stencils for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Stencils for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stencils for kids168K/yr
  • kids stencils27K/yr
  • stencils for kids ages 4-823K/yr
  • plastic stencils for kids7K/yr
  • drawing stencils for kids13K/yr
  • kids stencils for drawing12K/yr
  • kid stencils6K/yr
  • stencils for kids ages 3-56K/yr
  • stencils kids5K/yr
  • art stencils for kids7K/yr

Reviews and returns

What reviews say buyers love and hate about Stencils for Kids

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Large”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stencils for Kids questions

Answered from the same tracked data.